Marketing and positioning WordPress products

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards.

This week BK and BR discuss a number of different aspects surrounding marketing and selling WordPress products and services. The conversation flows from selling benefits vs features, to social proof, to marketing and conversion funnels, to understanding and reacting to the problem space, to customer support, and many things in between. Whether you’re already selling products or services, about to sell something, or routinely buy things, there’s likely something for you in this episode.

Links

• Krogs’ WCUS funnel talk: and slides
• Price Anchoring session on WPS
• Tips for marketing WordPress products
• SiteGround’s Publish presentation
• TED talk on decision fatigue and the paradox of choice (also good “Why we make bad decisions”)
• Stripe Atlas guide to SaaS pricing

Sponsor: SiteGround

SiteGround is engineered for speed, built for security, and crafted for WordPress. They offer feature-rich managed WordPress hosting with premium support, and are officially recommended by WordPress.org. Check out SiteGround's website for a special deal for Post Status listeners, and thanks to SiteGround for being a Post Status partner.