The ChatGPT Experiment

In this episode of 'The ChatGPT Experiment', host Cary Weston sits down with Evan Walker, a solo practice attorney from San Diego who's innovating within the conservative legal field using AI, particularly ChatGPT. This discussion unveils how Evan leverages AI to enhance efficiency and effectiveness in his legal practice, challenging traditional approaches and offering a fresh perspective on AI's potential in law. Main Topics Covered Overview of Evan's legal practice and his pioneering use of AI. Practical applications of ChatGPT in legal research, case preparation, and client communication. Strategies for integrating AI tools to streamline legal workflows. Key Insights Innovative AI Use in Legal Practice: Evan details how he uses ChatGPT for various legal tasks, including role-playing to prepare for cases and creating legal documents, showcasing AI's versatility beyond basic tasks. Overcoming Industry Skepticism: The episode explores how AI can be embraced in traditionally conservative fields like law, demonstrating through Evan’s experience that skepticism can be countered with practical, beneficial results. Efficiency and Cost-Effectiveness: Listeners will learn how AI tools can significantly reduce time and costs involved in legal processes, such as researching case law and preparing for depositions. Episode Index [00:00:00] Introduction and guest background [00:03:56] Start of interview with Evan Walker [00:04:44] Evan's professional background and introduction [00:06:09] Transition to solo practice discussion [00:08:04] Introduction to using ChatGPT in legal practice [00:10:53] Practical applications of ChatGPT in a solo legal practice [00:13:03] Preparing legal documents with ChatGPT [00:16:18] Efficiency gains in legal practice using AI [00:18:00] Discussion on AI interest among lawyers [00:20:20] Promotional pitch for a CLE course on ChatGPT for lawyers [00:22:15] Legal case analysis using ChatGPT [00:25:43] Benefits of using ChatGPT for legal writing and argumentation [00:27:54] Using AI for role-playing in legal scenarios [00:32:27] Privacy and security considerations in using AI [00:35:08] Enhancing legal writing and communication with AI [00:37:23] Use of AI in preparing for depositions and expert witness analysis [00:39:44] Concluding remarks and advice for beginners in AI   About The Guest Evan Walker is a solo practice attorney based in San Diego, specializing in personal injury and property damage cases. He is an early adopter of AI technology, specifically ChatGPT, to enhance the operational efficiency of his practice. Evan's Website: https://www.evanwalkerlaw.com ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

This is a cool conversation I had on the transformative potential of artificial intelligence (AI) and chat GPT in reshaping entrepreneurship, innovation, and business startups. My guest on this episode is Dr. Jason Harkins, the Executive Dean of the Maine Business School. Jason shared with me his perspectives on how AI is making it easier than ever to turn ideas into thriving businesses. I am hopeful that this conversation can help curious beginners see the exciting possibilities and practical applications of chat GPT in various professional and personal contexts. Main Topics Covered: The impact of AI on entrepreneurship and business startups. Real-world applications of chat GPT in businesses of all sizes. The role of chat GPT in academia and its integration into the classroom. Key Insights: Chat GPT can significantly reduce the time and resources needed to bring business ideas to market. Large corporations and startups alike are exploring the benefits and challenges of integrating chat GPT into their operations. In educational settings, chat GPT is being used as a teaching tool to prepare students for a tech-forward world, offering a blend of challenges and opportunities for learning.  Episode Index: Introduction to the episode's theme: [00:00:00] Conversation with Jason Harkins on AI and entrepreneurship: [00:07:40] Discussion on chat GPT in business and innovation: [00:14:10] The role of chat GPT in education and classroom settings: [00:26:10] Jason Harkins' insights on the future of AI in entrepreneurship: [00:32:30] Practical advice for beginners interested in chat GPT: [00:36:10] About The Guest:  Dr. Jason Harkins is the Executive Dean of the Maine Business School and the Founder of Scratchpad Accelerator, the first seed-stage entrepreneurial accelerator in New England North of Boston. He received his Ph. D. from the Price College of Business at the University of Oklahoma and an MBA from the University of Missouri, and he has been engaged in numerous entrepreneurial ventures, starting up companies, consulting for numerous firms across Maine, and serves on the Board of Directors for for-profit and non-profit companies in the entrepreneurial space. He passionately believes in the opportunities for entrepreneurial leaders and entrepreneurship to transform Maine, the country, and the world! ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

In this solo episode of 'The ChatGPT Experiment,' host Cary Weston dives deep into a critical issue many small businesses face: the challenge of competing on price and the struggle of justifying higher charges to customers. Cary shares actionable strategies for using ChatGPT to educate prospects and customers about the unique value of your services, helping them understand why paying more is worthwhile. This episode is a must-listen for small business owners looking to attract better-educated prospects, differentiate themselves from competitors, and ultimately, command higher prices for their services. Main Topics Covered The psychology behind competing on price and the guilt of charging more. Strategies for using ChatGPT to enhance customer understanding and willingness to pay. Building an audience profile to better target ideal customers. Developing and answering browsing and buying questions to educate prospects. Practical exercises and prompts for implementing these strategies. Key Insights/Takeaways Understanding Overcomes Price Sensitivity: Educating your audience about the value and uniqueness of what you do can shift the focus from price to value, reducing price sensitivity. ChatGPT as a Strategic Partner: Utilizing ChatGPT for content creation can significantly improve how you communicate your business’s value, making it an invaluable tool for overcoming the challenges of price competition. Actionable Steps for Immediate Application: The episode provides clear, actionable exercises that any business owner can immediately apply, using ChatGPT to refine their marketing message and better address their audience's needs. Episode Index Introduction and topic overview: 00:00:00 The problem with competing on price: 00:02:20 How ChatGPT can help: 00:04:50 Building your audience profile: 00:12:20 Developing browsing and buying questions: 00:20:50 Crafting answers and implementing the strategy: 00:24:30 Wrap-up and final thoughts: 00:35:00 ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

About This Episode: In this episode of “The ChatGPT Experiment,” host Cary Weston invites guest Hannah Eisenberg, CEO of 3P Creative Group, to dive into the transformative power of ChatGPT for businesses. Hannah shares her journey from initial skepticism to integrating ChatGPT into her daily workflow, emphasizing its role as a problem-solving partner rather than a direct solution provider. This episode is packed with practical insights on leveraging ChatGPT for efficiency, brainstorming, and even role-playing in sales training. Listeners will learn how to approach ChatGPT with curiosity, embrace its potential for error as part of the learning process, and apply it to eliminate busy work, freeing up time for deeper thinking and learning. Main Topics Covered: Introduction to ChatGPT and its potential for businesses Using ChatGPT for brainstorming and idea generation Role-playing with ChatGPT for sales training Efficiency gains and freeing up time for deep thinking Key Insights/Takeaways: ChatGPT can significantly streamline repetitive tasks, freeing up time for strategic thinking and learning. It serves as a brainstorming partner, offering new perspectives and ideas for content creation. Role-playing with ChatGPT can enhance sales training by simulating real-life scenarios and objections. Episode Index: [00:00:00] Opening and introduction to ChatGPT’s potential [00:01:29] ChatGPT tip of the week: perspectives for problem-solving [00:07:20] Introduction of guest Hannah Eisenberg and her journey with ChatGPT [00:12:00] Hannah’s transition from skepticism to daily use of ChatGPT [00:19:00] Exploring new applications of ChatGPT in business [00:27:00] Advice for integrating ChatGPT into daily workflows [00:43:20] Conclusion and insights on embracing ChatGPT About Hannah Eisenberg: Hannah Eisenberg is the CEO of 3P Creative Group, a forward-thinking marketing agency that specializes in helping construction and tech companies become voices of trust within their industries. With over a decade of experience in inbound marketing, website design, and content strategy, Hannah has transitioned from hands-on project execution to empowering businesses through coaching and consulting. As a certified “They Ask, You Answer” coach, she combines her vast marketing knowledge with a dedication to teaching businesses how to build trust and obsess over their customers. Connect with Hannah and explore how 3P Creative Group can transform your business’s approach to marketing and customer engagement: LinkedIn: Hannah Eisenberg’s Profile Website: www.3PCreativeGroup.com About The Author: Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

Uncover how ChatGPT can revolutionize your workflow, turning hours of effort into moments of magic for your business. In this episode of "The ChatGPT Experiment," host Cary Weston talks with Karley Cunningham, a visionary agency owner from Vancouver. Karley shares her journey of integrating ChatGPT into her business processes, revealing how this cutting-edge tool is revolutionizing the way she creates content, develops brand stories, and provides strategic insights for her clients. Whether you're a small business owner curious about ChatGPT or seeking actionable ways to leverage AI for your business, this episode offers a wealth of knowledge and inspiration. Main Topics Covered: Integrating ChatGPT into daily business operations Creating compelling content with ChatGPT Developing brand stories and strategic insights Personalizing customer experiences through AI Key Insights/Takeaways: ChatGPT can significantly streamline content creation, enabling businesses to produce a wide range of materials efficiently. By serving as a "thinking partner," ChatGPT offers valuable perspectives and solutions, aiding in strategic decision-making and problem-solving. The importance of adapting AI tools like ChatGPT to maintain a brand's unique voice and ensure consistency across communications. Episode Index: Introduction to Karley Cunningham and the episode focus [00:00:00] How ChatGPT is transforming Karley's agency work [00:05:00] Strategies for leveraging ChatGPT in content creation [00:15:00] Insights into developing brand stories with ChatGPT [00:25:00] Q&A: Karley answers top questions about integrating ChatGPT [00:35:00] Conclusion and key takeaways [00:45:00] About The Guest:  Creative Strategist & Growth Accelerator Karley Cunningham takes businesses from overcrowded, spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of BIG BOLD BRAND, Karley helps Agencies, Innovators & Change-Makers accelerate the growth, impact, profit and stability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract right-fit clients, outpace their competitors and charge a premium. When not working, Karley enjoys trail running, mountain biking and bird-nerding worldwide. ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston INKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of 'The ChatGPT Experiment,' host Cary Weston welcomes guest Marcus Sheridan. As technology reshapes the landscape of communication and customer interaction, this episode explores the profound impact of embracing AI tools like ChatGPT. Aimed at demystifying AI for the curious and cautious alike, Cary and Marcus engage in a rich discussion on leveraging technology to build trust, enhance productivity, and maintain the human touch in digital interactions. Main Topics Covered The role of AI in changing business and marketing landscapes. Simplifying technology to build trust and connection with audiences. Strategies for using ChatGPT to create content that resonates. The importance of maintaining a human touch in the era of automation. Future trends in AI and potential impacts on job markets and productivity. Key Insights/Takeaways AI, particularly ChatGPT, can be a powerful ally in content creation, enabling businesses to produce more relevant and engaging material efficiently. Keeping communication human-centric, despite the automation AI offers, strengthens customer relationships and brand loyalty. The evolution of technology, including AI, is inevitable and presents an opportunity for those willing to experiment and adapt, rather than a threat to be feared. Episode Index [00:00:32] Introduction to AI's role in modern business with Marcus Sheridan [00:03:39] How simplicity in communication builds trust [00:10:21] The synergy between AI and maintaining personal touch in business [00:17:08] Addressing common concerns and the future of AI in business [00:24:04] Leveraging AI for productivity and creativity in content creation [00:30:30] Parenting advice in the age of AI and fostering a love for learning [00:38:17] Practical tips for using ChatGPT to enhance human connection in content About Marcus Sheridan Marcus Sheridan is a celebrated entrepreneur, author, and speaker known for his innovative approach to marketing and sales. His book, "They Ask, You Answer," has been recognized as one of the top marketing books of all time, offering a blueprint for businesses to thrive by genuinely addressing customer queries. Marcus's journey from struggling business owner to leading a successful digital marketing revolution exemplifies the power of creative problem-solving and embracing new technologies. Connect with Marcus: LinkedIn: https://www.linkedin.com/in/marcussheridan Website: https://marcussheridan.com The Book: They Ask You Answer About Cary Weston Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here.

In this episode of 'The ChatGPT Experiment,' we dive into the practical uses of ChatGPT for enhancing productivity and time management. Join host Cary West as he interviews Elizabeth Sutherland, his business partner of nearly two decades, to explore her journey with ChatGPT, affectionately named "Jarvis," in her quest to make better use of her time, organize her day, and prioritize actions efficiently. Main Topics Covered: The inception of using ChatGPT for time management Steps Elizabeth took to tailor ChatGPT's advice to her needs Specific advice and insights provided by ChatGPT Implementing ChatGPT's advice in daily routines The impact of these changes on Elizabeth's work life Three Key Insights: ChatGPT can provide highly personalized advice on time management and productivity, far beyond generic tips found online. A critical approach, patience, and iterative questioning can extract more value from ChatGPT, making it a practical tool for solving specific problems. Implementing ChatGPT's advice can lead to tangible improvements in daily work life, such as better prioritization and effective use of time. Episode Index: Introduction to the Chat GPT Experiment Podcast [00:00:00] Cary West's Welcome and Housekeeping Notes [00:01:30] Introduction of Elizabeth Sutherland [00:02:07] Elizabeth Sutherland on Time Management and Productivity [00:03:13] The Role of ChatGPT (Jarvis) in Elizabeth's Workflow [00:05:51] Interactive Problem-Solving with Jarvis [00:08:19] Implementation of Strategies Suggested by Jarvis [00:20:12] The Evolution of Elizabeth's Inquiry with Jarvis [00:23:40] Benefits and Insights Gained from Using ChatGPT [00:27:54] Advice for Others Considering ChatGPT for Problem Solving [00:32:07] Conclusion and Final Thoughts [00:38:22] About The Guest: Elizabeth Sutherland, APR is the Sutherland of Sutherland Weston Marketing Communications.  Originally from “The County,” after college Elizabeth worked for the United States Senate, the American Red Cross, and what’s now Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award and the Girl Scouts of Maine 2017 Juliette Award for Leadership. She serves on several non-profit boards and in leadership roles for a variety of local and state-wide organizations and was named to the JA Business Hall of Fame in 2022. Elizabeth is an experienced marketing professional with expertise in campaign strategy development, brand development, budgeting, research, and measurement. She is also an avid reader, writer, runner, mother of two boys, and wife to a radio-talk-show host. As a Maine entrepreneur, Elizabeth directly understands the challenges many Maine-based businesses face and has made it her mission to help grow Maine’s economy whenever she can. Elizabeth believes the key benefit Sutherland Weston can offer its clients is to provide practical advice on how to be persuasive and prepared to achieve measurable results. Website: https://sutherlandweston.com/team/elizabeth-sutherland/ LinkedIn: https://www.linkedin.com/in/esutherland/   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

In this episode of "The ChatGPT Experiment," we dive deep into a fascinating exploration of how ChatGPT can transform the way we approach everyday challenges, especially in fields where you might not expect it to play a role. We're talking with Jim Brown, a retired firefighter with a rich background in data analysis, who has found innovative ways to apply ChatGPT in the fire service.  Main Topics Covered: Jim's Journey with ChatGPT: From the flames to the digital realm, how a firefighter turned data analyst harnesses the power of ChatGPT. Practical Applications in the Fire Service: Discover how ChatGPT can simplify complex tasks, from creating training materials to analyzing data, in ways that save time and enhance learning. The Human Side of AI: Insights into how professionals, initially skeptical or unaware of ChatGPT, are starting to see its value and integrate it into their work. Key Insights/Takeaways: Transformation Through Technology: ChatGPT can turn a week's worth of work into a few hours, revolutionizing how we prepare educational content and manage data. Overcoming Hurdles: The journey from skepticism to acceptance and integration of ChatGPT into professional life is fueled by curiosity and an open mind. The Future is Now: The evolving role of AI and ChatGPT in various industries highlights the importance of staying informed and adaptable to leverage these tools effectively.   EPISODE TIMESTAMP [00:00:00] Introduction to the episode and what ChatGPT is all about. [00:00:17] Welcome by Cary, insights into the purpose of the podcast and the value it offers to listeners. [00:00:37] Introduction of Jim Brown, discussing his background and the intersection of firefighting and ChatGPT. [00:01:29] Jim's experiences with data analysis in the fire service and how it led him to explore ChatGPT. [00:02:01] Deep dive into Jim's work at the National Fire Academy and the practical applications of ChatGPT in his field. [00:03:06] Discussion on the creation of training materials using ChatGPT, and its impact on efficiency. [00:04:00] Jim shares a specific example of how ChatGPT has streamlined his workload. [00:07:10] Exploration of the broader implications of AI and ChatGPT in firefighting and emergency services. [00:13:50] Insights into the evolving relationship between fire service professionals and ChatGPT technology. [00:17:00] Anecdotes from Jim about how his students at the academy have reacted to and integrated ChatGPT into their learning. [00:24:00] How attitudes towards ChatGPT and AI have shifted over time among Jim's students. [00:27:30] Jim emphasizes the importance of curiosity and continuous learning in adapting to technological advancements. [00:31:40] Discussion on the future of AI in the fire service and the importance of developing an AI strategy. [00:35:20] Closing thoughts from Cary, reflecting on the conversation and the surprising versatility of ChatGPT. [00:35:48] Farewell and how to connect with the podcast and its community.   ABOUT THE GUEST Jim Brown is a retired firefighter with 33 years of experience, primarily in Monterey, California, and an instructor at the National Fire Academy in Maryland. His expertise in data analysis has led him to explore the intersection of AI, specifically ChatGPT, with the fire service to enhance operational efficiency and training methodologies. Connect with Jim: https://www.linkedin.com/in/jim-brown-775321158/   ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here

This episode of 'The ChatGPT Experiment' podcast, features David Pendleton, a Maine-based business owner. David shares his journey of discovering and implementing ChatGPT in his business, particularly in marketing and customer communication strategies. The episode delves into how ChatGPT has revolutionized his approach to business, making daily operations more efficient and effective. Main Topics Covered: David Pendleton's introduction to ChatGPT and its potential impact on his business. Practical applications of ChatGPT in marketing, menu design, and customer engagement. Exploration of future plans for leveraging ChatGPT in business development and outreach. Key Insights/Takeaways: ChatGPT can transform routine business tasks, making them more efficient and effective. The importance of tailoring ChatGPT's outputs to fit the specific needs and character of your business. Embracing new technologies like ChatGPT can lead to innovative marketing strategies and improved customer communication. Episode Index: Introduction and Initial Discussion: [00:00:00 - 00:02:20] David's Business and Role: [00:02:20 - 00:06:00] David's Introduction to ChatGPT: [00:06:00 - 00:07:35] Utilizing ChatGPT for Business: [00:07:35 - 00:10:00] Exploring ChatGPT's Capabilities: [00:10:00 - 00:13:00] ChatGPT in Marketing and Communication: [00:13:00 - 00:15:20] Radio Commercial Creation with ChatGPT: [00:15:20 - 00:19:05] Advice for New Users of ChatGPT: [00:19:05 - 00:22:00] Future Plans and Expanding Use of ChatGPT: [00:22:00 - 00:26:20] Conclusion and Final Thoughts: [00:26:20 - 00:31:15]   About The Guest: David Pendleton is the owner of Waterboro Market and Cafe in East Waterboro, Maine. His business, encompassing a convenience store and full-line restaurant, demonstrates his commitment to offering quality customer service. David's recent foray into utilizing ChatGPT has opened new avenues for his business, particularly in marketing and customer engagement, showcasing his adaptability and innovative mindset in the rapidly evolving business landscape. Connect with David: https://www.linkedin.com/in/david-pendleton-63217688/ https://www.waterboromarket.com/ ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter, and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here

In this episode of "The ChatGPT Experiment," Cary Weston tackles a common challenge faced by content creators: how to make ChatGPT mimic their unique writing style, voice, tone, and style. Through a structured approach, Cary shares a proven framework that he's successfully applied to help writers efficiently replicate their voice, enhancing their content creation process with ChatGPT's assistance. This episode is a deep dive into practical steps, including defining your voice, tone, and style, understanding your audience, and crafting prompts that guide ChatGPT to produce content that feels personal and authentic. Main Topics Covered: Establishing a distinct writing style with ChatGPT Defining voice, tone, and style for content creation Understanding and targeting your audience effectively Crafting effective prompts for ChatGPT Key Insights/Takeaways: Framework for Replicating Your Writing Style: Cary outlines a methodical approach to define and communicate your unique voice, tone, and style to ChatGPT, ensuring the AI-generated content closely aligns with your personal or brand identity. Audience Understanding and Engagement: Emphasizes the importance of having a deep understanding of your audience, guiding ChatGPT to create content that resonates and engages your target readers effectively. Efficiency in Content Creation: Demonstrates how ChatGPT can become a powerful tool in your content creation arsenal, saving time while maintaining the quality and authenticity of your writing. Episode Index: Introduction: Addressing the challenge of replicating personal writing style with ChatGPT. [00:00:00 - 00:00:39] Weekly Q&A Announcement: Introduction of a new weekly Q&A session for listeners. [00:00:39 - 00:02:30] Voice, Tone, and Style Explanation: Defining the terms voice, tone, and style for writing. [00:02:30 - 00:05:09] Creating Voice, Tone, and Style Foundation with ChatGPT: How to use ChatGPT to analyze existing articles and establish a writing foundation. [00:05:09 - 00:11:00] Defining Audience Characteristics: Instructions on using ChatGPT to define and understand the target audience's characteristics. [00:11:00 - 00:17:32] Combining Voice, Tone, Style, and Audience for Article Writing: Merging previous steps to start drafting articles that match personal style and audience needs. [00:17:32 - 00:19:41] Efficiency Tips and Final Thoughts: Suggestions for refining and expanding the voice, tone, style, and audience lists for ongoing use. [00:19:41 - 00:24:25] Closing Remarks: Encouragement for feedback, importance of rating/reviewing the podcast, and a reminder about the power of curiosity. [00:24:25 - 00:26:30]     

 ABOUT THE AUTHOR Cary is a seasoned marketing professional offer coaching, consulting, and guidance through his company CM Weston. He is a founder in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified "They Ask You Answer" coach - a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/   MUSIC CREDITS  The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here