Ep 35 - Maximizing Marketing Efficiency With ChatGPT - An Interview With Tom Wardman

May 30, 2024

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In this episode of 'The ChatGPT Experiment,' host Cary Weston sits down with Tom Wardman to discuss practical ways beginners can use ChatGPT to enhance their personal and professional lives. Designed for those just starting with ChatGPT, this episode demystifies the tool and offers straightforward advice on integrating it into your daily routine for improved efficiency and content creation.

Main Topics Covered

Introduction to Tom Wardman and his background with ChatGPT
Tom's initial experiments and learnings with ChatGPT
Using ChatGPT to overcome common content creation challenges
Practical applications of ChatGPT for personal branding
Understanding varying comfort levels with ChatGPT among users
Tips and strategies for beginners to get started with ChatGPT

Key Insights or Takeaways

Getting Started with ChatGPT: Understand how to begin using ChatGPT effectively, even if you're new to the tool.
Enhancing Content Quality: Learn how ChatGPT can help identify gaps and improve the quality of your content.
Efficiency Tips: Discover practical ways to use ChatGPT to save time on repetitive tasks and enhance your productivity.

Episode Index

[00:00:00] Introduction and Tom Wardman's background
[00:05:39] Tom's journey with ChatGPT and initial experiments
[00:07:00] Practical uses of ChatGPT in marketing and personal branding
[00:10:40] Teaching clients to use ChatGPT and addressing skepticism
[00:13:29] Using ChatGPT to overcome the curse of knowledge in content creation
[00:16:00] Analyzing websites with ChatGPT and competitive research
[00:20:30] Setting up LinkedIn posts and personal branding with ChatGPT
[00:27:29] Handling ChatGPT's limitations and ensuring consistency
[00:32:00] Advice for beginners: Treating ChatGPT as a learning tool
[00:35:40] Fun and surprising uses of ChatGPT outside of work
[00:37:41] Final thoughts and takeaways from Tom Wardman

About Tom Wardman

Tom is a renowned content marketing specialist and “They Ask, You Answer” Certified Coach, known for boosting productivity and driving revenue growth in sales and marketing teams. With vast experience in-house and with agencies, he's also the author of The Marketing BLUEPRINT™, a strategic framework guiding businesses in creating impactful, results-driven marketing plans. His approach emphasizes measurable and achievable strategies, ensuring that every step taken is aligned with the overarching goal of driving business success. Tom's expertise and innovative methodologies make him a leading figure in the content marketing industry.

Additional Information

In the episode, Tom mentions his use of a plugin called “Web Pilot” for web browsing. At the time of the interview, ChatGPT had not released 4.o that allows for real time web browsing.

Information about the Web Pilot plugin can be found here; https://www.webpilot.ai/home?lang=en-US

ABOUT THE AUTHOR

Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:

Podcast Website: www.ChatGPTExperiment.com
Agency Website: www.SutherlandWeston.com
LinkedIn: https://www.linkedin.com/in/caryweston

LINKEDIN NEWSLETTER

The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/

MUSIC CREDITS

The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/