Everyday MBA

Episode 202 - In this "Best Of" episode, Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing. It can be difficult to succeed if you are perceived as a "jack of all trades." Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a "beachhead strategy" focused on winning a particular market first before moving into other, larger markets. Want to be a guest? Everyday-MBA.com/guest Want to be a sponsor? Everyday-MBA.com/sponsor

Episode 201 - Futurist Tom Koulopoulos discusses "The Bottomless Cloud" and how AI, the next generation of the cloud, and abundance thinking will radically transform business. On the heels of his Amazon bestselling book "Revealing The Invisible," Tom teamed up with entrepreneur David Friend to provide a straightforward understanding of the incredible power of the cloud and data abundance; it's an entirely new way to think about the value and the role of data in building tomorrow's enterprise. Host Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor Everyday-MBA.com/sponsor

Episode 200 - Sandy Rogers, leader of FranklinCovey's Loyalty Practice, discusses the book "Leading Loyalty" -- a #1 New Release on Amazon -- and ways to crack the code to customer loyalty. Sandy was previously senior vice president at Enterprise Rent-A-Car and during his 14 years there managed the turnaround of the London, England, operation and led the teams that developed Enterprise's system for improving customer service across all branches. He is a graduate of Duke and Harvard Business School. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor

Episode 199 - Bill Lobig, VP of Digital Business Automation at IBM discusses Artificial Intelligence and enterprise content management. Bill explores how innovations using AI are fueled by content, and how organizations are gaining advantage using strategies that leverage the value of data using automation. Listen for action items that you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor

Episode 198 - Raafi Alidina discusses his book, co-authored with Stephen Frost, "Building An Inclusive Organization" and ways organizations can leverage the power of a diverse workforce. Raafi is an associate at Frost Included limited in the UK and an expert in behavioural economics and equality practices. He got his Masters in Public Policy at Harvard and spent a year as a Research Fellow at the Center for Public Leadership at the Harvard Kennedy School. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor

Episode 197: Kevin Kruse, NY Times best-selling author, discusses his book "Great Leaders Have No Rules" and contrarian leadership principles to transform your team and business. Kevin is the founder and CEO of LEADx, the first company to create a virtual executive coach using IBM Watson artificial intelligence. You may remember him from episode 64 when we talked about his book "15 Secrets Successful People Know About Time Management." Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsorship

Episode 196 - Chris Duffey discusses his new book "Superhuman Innovation" and transforming businesses with Artificial Intelligence. Chris used AI to write his book, in the form of Aimé, an intelligent bot Chris assembled using AI and natural language tools. Chris and his work has been profiled by the Wall Street Journal, the NY Post, The Guardian, and many more. He's the head of AI Innovation & Business Strategy at Adobe, and he serves on Rutgers University Data Advisory Board. Listen for five action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsorship

Special Episode – Kevin Craine shares three ways you can make your business writing better in this special action item episode. Listen for three action items you can use to keep readers engaged, boost your message and build your brand credibility. Kevin has been the written voice for some of North America's leading brands. Find out three important secrets of successful writers.

Episode 195 - Resiliency Ninja Allison Graham talks about her new book "Married My Mom, Birthed a Dog" and how to be resilient when life sucks. Guaranteed you face challenges; that's life...and business. Unfortunately, without the right tools, those punches will limit your success. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest

Episode 194 - Rick Snyder discusses his book "Decisive Intuition" and ways to use your gut instincts to make better business decisions. Rick is an international business coach and consultant, and the CEO of Invisible Edge. His breakthrough strategies have been implemented by executives and businesses in Europe, Canada, Asia and America. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest