Work The System

Has something ever fallen through the cracks because your schedule was so out of control that you simply ran out of time? Lisa Lansing, Certified Business Systems Professional (cBSP), says that by identifying the pain point, you can immediately begin making minor tweaks that will yield significant results in how efficiently your business operates. That’s where business systems come in. With an emphasis on time management, Lisa walks listeners through how she goes about identifying systemic problems and the necessary steps to properly address them. Highlighting the significance of being well organized, Lisa hammers home the important need for a structured workday. In this episode we discuss: Proven systems for improving workplace productivity  The importance of time management within a growing business Realistic scenarios that can be ironed out with effective systems  

Inbound marketing isn’t a one-size-fits-all model, but that doesn’t mean you can’t build a strategy to systemize it. According to marketing specialist, Tom Poland, inbound marketing all comes down to finding your winning formula and creating a repeatable structure. In this week’s episode, Tom Poland — Founder of Leadsology, The Science Behind Being in Demand — gives world-class advice on building a successful inbound marketing strategy, no matter the size of your firm.    Author of The Million Dollar Ceiling and Leadsology, and host of Marketing the Invisible podcast, Tom Poland has trained over 2,000 business owners to generate an inbound flow of high-quality, new client inquiries that brings in fresh customers each week. In this episode we discuss:   The key differences between inbound and outbound marketing How to systemize your inbound marketing approach The importance of building an inbound marketing strategy

Looking for a powerful way to market your products to your target audience? According to video marketing expert, Rick Cesari, customers retain 95% of marketing messages delivered by video, compared to only 10% delivered in written content.                   In this episode, Rick Cesari — Direct Response Video Pioneer and best selling author of Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing — delves into the power of video marketing to grow your brand.    As a specialist in direct response video advertising and digital marketing, Rick has helped to build up a wealth of iconic brands, including Sonicare, The George Foreman Grill, OxiClean, and Rug Doctor.   In this episode we discuss:   What video marketing can achieve for your business Which video technology you need to get started quickly How to create powerful and persuasive marketing videos

Have you ever found yourself on a vacation or a holiday, spending too much time thinking and worrying about your business? Rich Allen, a highly sought-after business advisor, believes that if your team is properly engaged, it’s far easier to scale your business without getting bogged down in day-to-day minutiae.  In this podcast, entrepreneur and business advisor, Rich Allen, dives deep into the true value of empowering your employees.    Speaking from his experience turning a small manufacturing company into a $100 million enterprise, Rich explains why and how an engaged team enhances the work environment and leads your company to unprecedented growth.   In this episode we discuss: Harnessing the power of your team  Key benefits of a highly engaged team Leveraging transparency and honesty  

Since the internet has grown to encompass every sphere of our lives, it’s no wonder that online businesses are thriving. But, have you ever considered what goes into buying and selling online businesses? Eric Owens, top internet business broker, says that while entrepreneurs may be great at starting businesses, the ongoing operation required often encourages these founders to sell. That’s where internet business brokers come in.   In this episode, Eric Owens—master online business broker—gives us an insider peek into how to buy and sell internet businesses in 202120.   Having started in the online brokerage industry in 2007, Eric founded AppBusinessBrokers.com to facilitate the buying and selling of online businesses in the modern market.    Teaching us about the importance of time management, Eric walks listeners through the realistic process needed to sell a website, along with seller expectations for a smoother deal closure. Honing in on the significance of good prospecting, Eric drums home the need for entrepreneurs to focus on developing strong, multi-faceted advertising campaigns for enhanced strategic buyer outreach.   Speaking from experience, Eric delves into what it takes to sell your online business, the common seller mistakes that entrepreneurs make at crunch time, and operational inefficiencies that give buyers cold feet.   Giving his expert advice for future online business brokers, Eric educates listeners on the value of serving a target niche, growing credibility and trust within a specific vertical.   In this episode we discuss:   Realistic time frames for buying and selling an online business Key factors that affect your online business valuation Top selling mistakes that entrepreneurs make when selling their online businesses  

In this episode, Jane Sagalovich—founder and CEO of Scale Your Genius—teaches how to create a top-selling online course that repackages your validated business expertise into a passive online delivery model.   Leaving an 18-year career in corporate strategy, Jane now heads up the specialist course creation firm Scale Your Genius. Jane digs into the importance of solving one problem for one customer avatar at a time, along with the procedures needed to produce well-balanced multimedia educational content that’s concise, targeted, and up-to-date.   In this episode we discuss:   How to build online courses to create a passive income stream  Common online course mistakes and how to overcome barriers to entry Top online course creation tools to create high-quality education-based content for 2021

In this episode, Ron Carucci — founder of organizational consultancy firm, Navalent — gives hard and fast advice on why leaders struggle to grow and scale without well-thought-out strategies.   Having completed an incredible ten-year longitudinal study on why more than 50% of business leaders fail in the first 18 months, Ron knows the answers first-hand. Without a clear strategy that shows who you are and what you do, Ron explains how hard it is to differentiate from the competition.   Imploring companies to create a stable structure from within, Ron warns about the dangers of false egalitarianism within a company culture. Ron throws light on how successful enterprises create leaders from below to foster innovation and resourcefulness at all levels of a company.   Drawing on his 35 years of experience, Ron’s book Rising to Power, looks at how and why certain leaders thrive, while others crash and burn. A repeat TEDx speaker, Ron now makes it his mission to inject strategization into every organization he works with.   To find out more about Ron’s company, head to Navalent.   In this episode we discuss:   Strategizing for growth versus scale — and the distinction between the two What happens when leaders mistake revenue for viability The importance of creating dynamic leaders from below

Ever wonder what makes someone a credible expert?    In this episode, David C. Baker—dubbed “The Expert’s Expert” by The NY Times—gives top entrepreneurial tips on repositioning your business to pinpoint and solve bottlenecks for your key target audience.   A renowned author and advisor to entrepreneurial creatives worldwide, David has now coached over 500 firms and written five books—including his latest bestseller, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. A charismatic and much-loved speaker, David has given keynotes in over 30 countries and co-hosts 2Bobs—the most listened-to podcast in the creative service field.   In this episode we discuss:   The fear barrier faced by entrepreneurs and how to confidently overcome this hurdle The importance of defining your niche, both vertically and horizontally Mastering the art of saying “no” to create more business opportunities

There’s a point in every scaling business when hiring becomes unavoidable. While fruitful hiring can lead to happy partnerships, where both employer and employee grow together, poor hires waste time, money, and team morale.   In this episode, Nathan Hirsch—remote hiring and ecommerce guru—breaks down the steps to a more productive remote hiring process.    After selling his thriving freelance job marketplace, FreeUp, Nathan dedicated his time and acumen to coaching businesses on how to properly and effectively outsource staff. Through his newest venture, OutsourceSchool, Nathan teaches practical techniques on how to build teams, meet targets, and scale harmoniously.   Speaking on systemization of the hiring process and a keen eye on establishing expectations early, Nathan advises listeners to hire candidates based on their skill, attitude, and communication style.    Nathan reminds us that team management doesn’t stop with hiring, and coaches listeners into gaining an empathetic understanding of their staff to best manage both parties’ needs over the course of the relationship.   In this episode we discuss:   Why it’s vital to systemize rock-solid hiring processes How to set and manage expectations for better longevity and efficiency with your remote team Common mistakes businesses make when outsourcing or hiring remotely

Every entrepreneur faces barriers in their journey to success. However, some of these hurdles seem insurmountable. According to Malorie Nicole, entrepreneurs and small businesses all over the world struggle with overcoming subconscious programming that prevents them from scaling to their true potential.   In this episode, Malorie Nicole, business coach and host of Abundantly Clear podcast, talks about overcoming mental barriers in business and life. Malorie teaches business owners—through subconscious belief work—the power of emotional intelligence and self-awareness in rewriting the negative stories that confine our lives.   By analyzing the individual beliefs that hold entrepreneurs back, Malorie gives steps on how to hold ourselves accountable for the mental barriers we enforce upon ourselves that block our systems from aligning with our visions.   According to Malorie, the key to tearing down the walls to scaling is in highlighting our blindspots and uprooting harmful conditioning.    In this episode we discuss: Identifying personal blockers to success by deep-diving into individual belief systems Reprogramming internal stories to take ownership of hurdles in business growth Steps to practicing self-awareness to foster a growth mindset in business