2X eCommerce Podcast

Today’s guest is a bestselling fitness author and creator of MuscleForLife.com and Legion Athletics.His scientific approach to building muscle and losing fat has helped thousands of people build strong, lean, muscular, and healthy bodies.His ‘Muscle for Life’ books in healthy and fitness niche sell to the tune of over $1M each year on Amazon and His supplement business Legion Athletics does about $80K per week.  Prior to coming on the show, he specifically said he is NOT here to talk about “secrets” or “tricks.” of selling on AmazonBUT how to properly and effectively run an ecommerce business that uses Amazon as a channel - i.e.good products,good branding,great copy,great customer service,good advertising, etc. Without further ado…I’d like to welcome Mike Matthews to showwho is joined by Jeremy Blumberg, co-founder and head of marketing. Read the show notes for this episode on http://2xecommerce.com/podcast/ep68/   Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

March Amazon Seller Success Series (Guest #1): Justin Ligeri is the founder of Yagoozon: the fastest growing online retailers of toys, costumes and party accessories on Amazon.com to date. Here are some figures to give you an idea of the level of scale Yagoozon has been able to achieve over 5 years: Yagoozon was founded in 2010 with a $50 cash loan; By the end of 2011, revenue skyrocketed to $4.5m; Then in 2012 revenue more than tripled at $18.6 million - Inc. Magazine voted Yagoozon #1 fastest growing company in the retail industry, with $18.6 million in revenue and a staggering 16,689% 3-year growth rate. In 2013 they hit $22 million in revenue and Then both in 2014 and 2015 grossed $38 million in revenue each year.    More recently in 2015 Justin has gone on to set up a manufacturing firm, Kangaroo Manufacturing – to develop his own-branded items for wholesale accounts and to control his supply chain.  Over this interview Justin stresses on the importance of controlling your supply chain in order to sell on Amazon as well as maintain relationships with suppliers if you sell other brands on Amazon.   Amazon is not for the faint hearted... You need to have a thick skin…learn from your mistakes…and move on   Read the show notes for this episode on http://2xecommerce.com/podcast/ep67/       Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x       ★ Support this podcast ★

Happy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude. By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2 years.  I will be speaking with some really interesting and open entrepreneurs happy to share their journey and teach us their unique approach that has enabled them achieve success on Amazon.  Stay tuned as it is set to be very useful to online retailers currently selling on Amazon and those of you considering selling on Amazon.     Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x       ★ Support this podcast ★

Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek'. In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of word-of-mouth market and sales.  Read the show notes for this episode on http://2xecommerce.com/podcast/ep66/   Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x   ★ Support this podcast ★

Today show is all about INFLUENCER MARKETING on Instagram! I am joined by Simon Heit, the Founder of IG Shoutout Network - a pioneering first of its kind, INSTAGRAM MARKETING PLATFORM. IG Shoutout Network is the place to grow your brand on Instagram. IG Shoutout Network sells promotional ad space on Instagram as a marketplace platform. Creators, producers, brands, and individuals can purchase shoutouts on Instagram accounts, and Instagram account holders can monetize their influence. if you are an Ecommerce brand - you are able to use the IG Shoutout Platform to reach out directly to HUNDREDS of Instagram Influencers….       ★ Support this podcast ★

Tristan Handy is the Vice President of Marketing at RJ Metrics, a business intelligence platform for SaaS and e-commerce businesses.  Last year on Episode 9, I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show. Tristan returns to the show this year, my first returning guest by the way, to give a breakdown of the 2016 RJ Metrics Holiday Customer Benchmark. In this episode, we rethink who the holiday customer is and what our strategy might be for nudging them to make that second purchase. We then analyse further in terms of what to expect in the post-holiday period with sales and returns, and how branding and loyalty plays an important role in remarketing tactics. Tristan finishes with inspiration to make your own report, and what to look for to get a read on the broad outlook ahead for e-commerce in 2016. If you are wanting to get the most from your holiday customers as well as better understand their shopping behaviour, then this episode is not to be missed! Read the show notes for this episode on http://2xecommerce.com/podcast/ep64/   Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x   ★ Support this podcast ★

Bryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts.   Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, search, social, mobile, competitive, and traffic metrics for every location in a bit to significantly reduce the risks retailers face when choosing retail locations.     Bryan is a recognised authority and pioneer in ecommerce, UX, online customer experiences and conversation rate. Bryan has worked with companies such as HP and Intel as well as is on the advisory board of several successful start-ups. He is 2-time best-selling New York Times and Wall Street Journal Author of the books: “Call to Action” and "Waiting for Your Cat to Bark" He a world leading and respected digital marketing expert.   Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x   ★ Support this podcast ★

My guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup. Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments who have about 40 companies currently in their portfolio. Independently, Igor is an investor, board member, shareholder in over 50 startups with combined valuation of $1 Billion including 3 ecommerce start ups: LeTote, ScentBird and Wanelo.  Igor is also the chairman of the largest internet incubator in Ukraine, Happy Farm (40+ startups) and of Tnation.com incubator in Kazakhstan, and writes for San Francisco Examiner. He taught at New York University, UC Berkeley, UCSF, and lectured at Stanford and other schools in several countries. Igor has an MBA from Boston University and a PhD from The Russian Academy of Sciences.    Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x   ★ Support this podcast ★

So my guest on today’s episode goes by the name of Paul Rouke.  Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency.  This is not just fluff…this is EARNED…and here’s why.Their client list includes:   - outdoor wear brand: North Face - travel search engine - Skyscanner - footwear retailers - Schuh - the UK’s #1 appliances ecommerce site - AO.com   thats not all…they’ve worked with:   - MBNA, - Harveys - Money Super Market - Bensons for Beds - Speedo and - Monsoon   He joins us today to talk about PRWD's first book titled, "A Story of Untapped Potential: The Growth Strategy That’s Being Ignored" which is a collaboration between the Paul Rouke and 17 global optimisation experts. It includes opinion and advice from Optimisation thought leaders such as Bryan Eisenberg, Andre Morys, John Ekman and Paul Rouke.   Head over to AMAZON to purchase a copy of the book - http://www.amazon.co.uk/dp/B01A8JJ0G2     Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x   ★ Support this podcast ★

If you operate in a competitive ecommerce segment - have you ever wondered how to track and monitor your competitors’ prices?My guest on today’s episode, Burc Tanir is a co-founder of a company that does just that! Prisync is a SaaS based price tracking platform that tracks competitor prices and stock levels.     ★ Support this podcast ★