Welcome to 2X eCommerce the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.    Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing.      - People buy products to transform their lives - Fulfil their emotional needs    Lets talk about cars: Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!) Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort)     High end - porche (happiness in luxury)             Your duty and obligation to deliver happiness: - your employees - your customers   Your promise of happiness should tie in with your USP... Advertising and psychology called Walter Dill Scott   your promise in your advertising, product copy, website and packaging  should reflect the transformation ★ Support this podcast ★

It's been quite sometime - but I am back with 2X eCommerce....SEASON 2.  Hear why I had to take a break and what SEASON 2 will look like. Welcome to 2X eCommerce – the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them.    Also hear from proven marketing growth experts who are number 1 or number 2 in specialist areas of online retail marketing.    So, If you work in OR own an online retail business, listen in, get involved, join me, and let’s put some fuel to sky rocket ecommerce growth.     2xecommerce.com/podcast ★ Support this podcast ★

INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY. If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge. This particularly applies to the B2C (business to consumer) brand space. My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements. He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsement has been enormous to say the least.       Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over.    He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer.     ★ Support this podcast ★

HELLO - Today's show is a Rerun of the solo show published back in September 2015! I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE).   I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust.   And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;) ★ Support this podcast ★

As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands. I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry. my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO. it is a customer-obsessed at the same time innovative electric bike company   On this episode, Boris shares how his company recently raised $750,000 from actual investors on seedinvest.com and not kickstarter or indiegogo their sales funnel why content marketing is synonymous to education (especially for high ticket products) how they use their customers as affiliates in a clever ‘ambassador referral program’ they developed and his view on why direct to consumer businesses should be 50% innovation and 50% customer experience Read the show notes for this episode on http://2xecommerce.com/podcast/ep74/    Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales... However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams. Enter Salsify... Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners. I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain: - Your entire product catalog can be accessed by any department in a centralised hub, - There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store - Salsify tells you when it spots missing critical fields across your product catalog It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often. As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com.He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor.We went unto build a dropship ecommerce store that was supplied by this distributor.After about 3 years moonlighting, he hit the $1m revenue milestone and quit his day dev job. His company’s revenue on Amazon in 2015 was just under $2 million.  Read the show notes for this episode on http://2xecommerce.com/podcast/ep73/    Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

I am joined by co-founder of TEMPLATE MONSTER...David Braun a website templates marketplace that features over 46,000 designs for Magento, Drupal, WordPress, PrestaShop, Joomla, WooCommerce David has quite an interesting story as well as tips for managing and scaling a digital products ecommerce business to 8 figures. Template Monster was founded back in 2002…so is 14 years old Dave has gathered a LOT of wisdom over these years.   Read the show notes for this episode on http://2xecommerce.com/podcast/ep72/     Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x ★ Support this podcast ★

Continuing this month’s Amazon Seller Success Series is Sophie Howard, a mother of 2 that bootstrapped her way to sell over $1.5million worth of products in only 18 months on Amazon whilst having a full time job. Her newest Amazon venture is Higher Tea, a brand of premium teas called which launched less than six months ago yet already making a round in front of Hollywood stars. Going directly against the grain of teachings of popular training courses, Sophie’s approach to selling on Amazon is to build brands rather than chasing niches. Instead of looking for top-selling products to copy, Sophie focuses on understanding target markets and demographics to enable her to tailor her range of products to be a direct match with what the customer wants. That of course, and all of the basics, which she now teaches in her own trainings and coaching at Aspiring Entrepreneurs. In this episode Sophie goes into the details of how you can create and run a scalable Amazon business that is going to last, including the payoffs of good design and packaging when selling a premium product to match a premium market. We also cover some pros and cons to the Amazon platform and why it can be ideal for testing and launching your product and brand. We then finish up with an exploration of what is covered in the Amazon training that Sophie now offers for anyone wishing to follow in her footsteps and under her guidance. If you are looking to create your own brand to sell on Amazon, this show is a must! Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/     Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x     ★ Support this podcast ★

This is part two of my interview with Saj Gilani. As you recall, our first UK-based expert Amazon seller to the show, Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon.In the second half of this split-podcast, Saj talks about his approach to successfully creating a private label business. We also dive into some the tools and tactics that he employs on UK Amazon. We finish with learning more about the Amazon academy that Saj is building.The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience.Saj’s personal story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is both fascinating and inspiring, and not to be missed!     Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/   Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x   ★ Support this podcast ★

My third guest on this month’s Amazon Seller Success Series is Saj Gilani, our first UK-based expert Amazon seller to the show. Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon. This is part 1 of my interview with Saj, which went for over 2 hours and hence this episode is split into two parts. In this half being the first hour,  Saj shares his strategies with retail arbitrage initially, and then with regards to the creative and highly successful launch of his private label. We then touch upon different ways the Saj continues to evolve and expand in his business. We finish this half of the show on Saj’s outlook and tips for both retail arbitrage and private label on Amazon. The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience. Saj’s fascinating story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is inspiring, and not to be missed!   Read the show notes for this episode on http://2xecommerce.com/podcast/ep69/   Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x   ★ Support this podcast ★