Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: we cover how marketing has evolved from intent based (functional) marketing i.e. SEO, Search PPC to more emotive persona aligned paid social media marketing. Instagram and Facebook know a hUGE amount about you.   ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/ ★ Support this podcast ★

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through to hitting shelves at retail stores. She is now the founder of Bloom Bras - a supportive and comfortable sports bra that does not feel like a suit of armor! She has worked with some household names like Black and Decker and was able to launch brands such as Four Paws for Central Garden & Pets. She is a firm believer that you have to know your brand language in order for it to succeed and avoid falling off the shelves. YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Medium: physicalproductbusiness.com/ Website: 2xecommerce.com/podcast/ Follow Kunle: twitter.com/KunleTCampbell ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: we cover how to carry out competitor analysis in the following areas: business traffic SEO AdWords / Bing PPC Facebook PPC Social media Tech Stack and  Logistic   ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/     ★ Support this podcast ★

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today's show we welcome Julie Busha the founder of Slawsa, a hybrid cabbage cased relish that combines coleslaw and salsa. Presently, Slawsa can be found in 8,000 retail stores all across U.S. and Canada including restaurants and food joints. This is a 100% bootstrapped product that was bootstrapped by Julie from scratch. She had a little bit of background in marketing that helped her. Just two years ago she was on Shark Tank and a week after it she set up an Indiegogo for her product. Let’s hear the rest straight from her.   Subscribe to our medium page: physicalproductbusiness.com/ Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: @physicalproductbusiness ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: Following the previous episode on digital marketing conferences to attend in 2017 - this episode covers ecommerce conferences and expos across North America, UK, Europe and Africa. Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode: SEO, Traffic + Inbound marketing: Online Retailer (New Zealand / Sydney) Ecommerce Expo (London) Internet Retailer (London + Birmingham) Life Cycle Conference by Omertia (London) Traffic and Convert Summit (San Diego) Social Media Marketing World  Bronto Summit 2017 (Las Vegas) Magento Imagine (Las Vegas) Prosper Show (Las Vegas) Unite: Shopify Partner and Developer Conference (San Francisco) eTail Canada / West / East / Europe / London / Germany Asia Wired Retail (London) Ecommerce Expo Berlin Ecommerce Africa (Cape Town)  CRO Conferences Opticon Conversion Conference Conversion World CXL Live 2017 Growth Marketing Summit Digital Elite Camp   ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/     ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- On this episode: Jørgen reached out to me on Twitter asking me what ecommerce conferences (preferably a bit technical) I'd recommend he attends in 2017. I made a recommendation over on twitter and promised to broadcast a show covering the top digital marketing conferences in the globe at the moment.  Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode: SEO, Traffic + Inbound marketing: MozCon SearchLove Ungagged: Black Hat World Conference BrightonSEO SMX East/West/London/Advanced Hero Conf - for PPC CRO Conferences Opticon Conversion Conference Conversion World CXL Live 2017 Growth Marketing Summit Digital Elite Camp   ----------- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/       ★ Support this podcast ★

Kevin King sells in excess of $1 million per year on Amazon alone with no employees. His background is in direct marketing and he shares how he is interestingly using direct marketing tactics to grow his sales on Amazon. He runs an Amazon mastermind for established sellers called: Illuminati Mastermind: www.illuminatimastermind.com/   Subscribe to our medium page: https://physicalproductbusiness.com/ Subscribe on YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness/ ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel:  DISCOVERY: How to analyse impressions. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency. ADVOCACY: How to analyse word of mouth and referral marketing stats. For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog.  ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/     ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel:  DISCOVERY: How to analyse impressions. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency. ADVOCACY: How to analyse word of mouth and referral marketing stats. For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog.  ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates: Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388 Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness Subscribe on Medium: https://physicalproductbusiness.com/     ★ Support this podcast ★

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show is about…GROWTH and SCALE GROWTH is about SCALE …think markets …think households XFactor, Dragon Den, pervasiveness      There are three ways to scale your marketing and your reach: pertains especially if you sell your own products...   Distribution deals on larger platforms - fashion retail: ASOS, ModCloth, Amazon, (BEING EVERYWHERE) Working with top level CELEBRITY level INFLUENCERS to passionately and continuously use your products - WHY…they’ve go EYE BALLS TV ADVERTISING….PUBLICITY……GENERATES HUGE MOMENTUM for SOCIAL MEDIA   ★ Support this podcast ★