2X eCommerce Podcast SE2 EP09: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 1]
Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…
On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel:
- DISCOVERY: How to analyse impressions.
- CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement.
- REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value.
- RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency.
- ADVOCACY: How to analyse word of mouth and referral marketing stats.
For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. ----- PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:
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