Breakthrough Marketing Secrets
Roy Furr
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Episodes
Mentioned books
Aug 3, 2023 • 16min
Every Writer MUST Read This Quote | Makes You A Better Writer — Especially Direct Response Copywriters!
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIf you truly understand this quote, it will make you a better writer — and copywriter…It’s NOT a quote about writing.Rather, it’s a quote about a fictional Hollywood star, and her impeccable ability to enthrall and seduce everyone around her.… Not just physical seduction, although that reference is there.Rather, the type of seduction that leaves you with a constant, unsatisfied sense of curiosity and yearning.The same curiosity and yearning that can sell millions of dollars worth of products, through direct response copywriting.The quote, and its lesson, are in today’s episode.NSFW language warning: If you’re not in a place where you want to hear the kind of language you might find in a romance book, you might want to wait to listen.Every Writer MUST Read This QuoteYours for bigger breakthroughs,Roy Furr
Aug 2, 2023 • 14min
Are You Daring Greatly? | Motivation | Man in the Arena Quote from Teddy Roosevelt | Brené Brown
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🧭 Training Your Subconscious Success Mechanism🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsHere’s the Teddy Roosevelt quote that inspired today’s episode….“It is not the critic who counts…“Not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. “The credit belongs to the man who is actually in the arena…“Whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again... “Who at the best knows in the end the triumph of high achievement…“And who at the worst, if he fails, at least fails while daring greatly.”Are You Daring Greatly?Yours for bigger breakthroughs,Roy Furr
Aug 1, 2023 • 48min
I guess I'm an OLD copywriter now! | best copywriters of all time | direct response copywriting
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIs this supposed to be an honor or an insult?!I just got lumped into a group of “old-time” copywriters by one of my subscribers…And while the company is very flattering…What am I supposed to think about this whole “old-time” thing?!Lemme grab my bifocals and my walking cane while you check out today’s episode…I guess I’m an OLD copywriter now!Yours for bigger breakthroughs,Roy Furr
Jul 31, 2023 • 48min
The #1 Marketing Secret to Make More Sales on Every Campaign
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course (incl. The UPSEEN Test)❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsThere’s one BIG secret that can increase sales on pretty much any campaign in any market…It has to do with a certain brain chemical — a neurotransmitter.And if you know how this works, your prospects will want to dive head first into your copy, your marketing message.And they won’t want to stop until they buy.I totally nerded out on this one.Because it helps you understand how to use this for more sales right away — and for the long term.And hopefully with one word, one concept, one secret — first shared about 2 minutes into the episode — I’ve also made it extremely easy to use.The #1 Marketing Secret to Make More Sales on Every CampaignYours for bigger breakthroughs,Roy Furr
Jul 28, 2023 • 48min
$500MM+ Sales on Amazon: Lessons Learned, from Mike Begg of AMZ Advisers [interview]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 Free Strategy Call with Mike⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsAMZ Advisers has now generated well over $500,000,000 in sales on Amazon — that’s over half a BILLION dollars…They’re currently selling over $100 million per year, partnering with clients.They know the Amazon ecosystem inside and out — how to sell on Amazon, plus the Amazon advertising platform.And they can tell YOU exactly what you need to do if you want to launch and scale a brand on Amazon.Mike Begg is one of the founders of AMZ Advisers, one of the world’s most successful Amazon-specific agencies.And I got him on Breakthrough Marketing Secrets to spill the beans on Amazon success, plus reveal some insider secrets about how to exploit the Amazon platform to grow a brand far beyond the AMZ.$500MM+ Sales on Amazon: Lessons Learned, from Mike Begg of AMZ AdvisersYours for bigger breakthroughs,Roy Furr
Jul 27, 2023 • 10min
Clayton Makepeace's Brilliant 2-Word Copywriting Lesson | Direct Response Copywriting Secrets
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✅ Private Copy Review — I'll review YOUR copy!⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsI got this wrong, and Clayton Makepeace corrected me…That’s a HUGE benefit of having an A-list copywriter review your copy.You’re not just learning some general lesson. You’re getting direct feedback on something you can do to directly improve the selling power of your copywriting.This copywriting lesson from Clayton Makepeace is remarkably simple, and you might think obvious.But I already had over 10 years’ experience by the time he gave me this feedback…So it might be worth checking to see if his little 2-word copywriting lesson could improve YOUR copy, too…Clayton Makepeace's Brilliant 2-Word Copywriting LessonYours for bigger breakthroughs,Roy Furr
Jul 26, 2023 • 13min
Why Eugene Schwartz was a better copywriter than you | Breakthrough Advertising | Rodale Speech
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔥 The 10X Copywriting Success Process👀 Writing Powerful Bullets and Fascinations🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee…📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the Podcast🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersEugene Schwartz had a system for winning at copywriting…And it made him a better copywriter than you.It made him a better copywriter than the best of the best, as proven in head-to-head tests, over and over and over again.In fact, when tested against the best, he’d WIN — write copy that generated more sales and profits — upwards of 90% of the time.He didn’t take this secret to the grave.He actually revealed it.And it’s a copywriting secret that will help you write better, more powerful, more profitable copy TODAY.Why Eugene Schwartz was a better copywriter than youYours for bigger breakthroughs,Roy Furr
Jul 25, 2023 • 13min
This YouTube ads audience could be a hidden jackpot [targeting + retargeting & remarketing]
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee…📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the PodcastIf you want to know how some advertisers make a lot more money on YouTube ads, it’s with little tips like these…In today’s episode, I break down a specific ads audience that ANY advertiser on YouTube can use, to create more profit and scale on your campaigns.And whether or not you’re advertising with YouTube (and other Google video ads) yet, it’s worth knowing this.Because this strategy can lead to one of the most profitable campaigns in any paid ads account…And make the whole account more profitable.This YouTube ads audience could be a hidden jackpotYours for bigger breakthroughs,Roy Furr
Jul 24, 2023 • 19min
7-Figure Sales Funnels: Uncover Opportunities for Conversion Rate Optimization
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⛏ Finding Gold In Your Funnel Stats🔬 The Scientific Path to Increasing Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee…📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the Podcast🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersMost million-dollar-plus sales funnels are NOT ready to make that money out of the gate…There is a PROCESS that starts with launch, and ends with making millions.What happens in between?Optimization.Testing, tweaking, increasing conversion rates.Then, once your funnel is really working, you can start to scale.And then, as a client of mine Patrick Riddle once said, “It’s off to the races!”Today’s episode is about what to do in the middle…How to dive into the funnel, and…Uncover Opportunities for Conversion Rate OptimizationYours for bigger breakthroughs,Roy Furr
Jul 21, 2023 • 51min
Get Paid To Pitch Marketing Services? YES! With Pia Silva, author of Badass Your Brand!
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 Pia Silva's book, Badass Your Brand! [Free PDF Download]🔗 Pia's "Price to Freedom" Calculator ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the Podcast🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersCan you get PAID TO PITCH marketing services? Absolutely.Pia Silva has been doing it for YEARS, and mastered the process that she teaches through her No B.S. Agencies program.When I went looking for people who could share from experience on paid to pitch, Pia came up first — and for good reason.Because the deeper I went down this rabbit hole, the more I realized she knew exactly how the process works best, and was EXCELLENT at sharing and teaching it to others.So that’s exactly what I got her to do in this episode of Breakthrough Marketing Secrets.And then, she went EVEN DEEPER and provided even more value on selling yourself and creating the marketing services business that SERVES YOU.Check it out in today’s episode…Get Paid To Pitch Marketing Services? YES! With Pia Silva, author of Badass Your Brand!Yours for bigger breakthroughs,Roy Furr
