Breakthrough Marketing Secrets
Roy Furr
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
Episodes
Mentioned books
Aug 17, 2023 • 15min
The Truth About AI Copywriting 🤖 | Will AI Replace Copywriters? | The HYPE & How I’m Using ChatGPT
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🤖 Copywriting Market Research with ChatGPT🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsHow soon will AI tools like ChatGPT replace copywriters?… Is it happening already?I’ve recently started a new client project…And I was thinking about how, specifically, I’m planning to use ChatGPT during this project…And it got me thinking about that question, “Will AI replace copywriters?”I’ve heard both sides of it…A good copywriter will NEVER be replaced by AI, and…Writers are struggling to find jobs right now because of AI.So today I decided to riff on my latest thoughts and experience…The Truth About AI Copywriting 🤖Yours for bigger breakthroughs,Roy Furr
Aug 16, 2023 • 15min
Testimonial Sizzle Reel Videos — What they are and how to use them | Testimonial Video Editing
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 My Copy Review Testimonials Sizzle Reel⚖ Proof, Credibility, & Believability⭐ My System to Get Testimonials🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsVideo testimonials are a POWERFUL marketing and sales tool — but a testimonial sizzle reel may be even better!What’s a testimonial sizzle reel video?It’s like a movie trailer… For your products or services!And it’s powerful.Imagine cold-emailing a prospect, but instead of just pitching them and telling them what you can do for them… You give your best clients and customers the opportunity to tell that story.Or imagine all the prospects sitting on the fence, near the end of your email campaign, deciding whether or not they should buy… Then they get an awesome video that seals the deal.Or…Well, there’s maybe even more powerful ways to use these, that I share in today’s episode.Testimonial Sizzle Reel Videos — What they are and how to use themYours for bigger breakthroughs,Roy FurrPS: Check the links for a sample of what I’m talkin’ ‘bout, too!
Aug 15, 2023 • 16min
Is Your Offer Good Enough To Sell Itself? | Irresistible Offers | Winning Product & Service
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👀 Irresistible Offers Course from Roy Furr🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsAn incredible, irresistible offer is more powerful than any copywriting or marketing you can do…Because with an offer that sells itself, demand is built-in.Marketing only works as an accelerant to the flywheel effect…Where the more customers you have, the more customers you get.For this reason, you ABSOLUTELY need to be focused beyond marketing, on the offer itself.(Even if you’re a hired gun copywriter or marketer, and don’t think of yourself as a product person.)Today’s episode is all about products and services that sell themselves — including the most important factors you’ve gotta nail to make this work.Is Your Offer Good Enough To Sell Itself?Yours for bigger breakthroughs,Roy Furr
Aug 14, 2023 • 26min
20 Lessons from The Alchemist by Paulo Coelho | For Entrepreneurs, Marketers, & Human Beings
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Alchemist by Paulo Coelho [Amazon]⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsHave you read The Alchemist by Paulo Coelho?I had, but it’s been a couple years.And I just see it keep coming up.Entrepreneur after entrepreneur cites it as a wildly influential book in their lives.Because of its DEEP meaning-of-life lessons that apply in business and beyond.So I’m going through it again, listening to the audiobook this time.On its surface, it’s not about entrepreneurship or marketing.It’s a story about a sheep herder boy going off on his life adventure.But it’s also so much more than that.For today’s episode I decided to grab a handful of quotes from the book and share my insights and reflections…Life Lessons from The Alchemist by Paulo CoelhoYours for bigger breakthroughs,Roy Furr
Aug 11, 2023 • 11min
One Thing The World's Best Copywriters Do More Of Than You | Hint: It’s Copywriting Research!
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🥇 The Control-Beating Project Pre-Flight Plan⚖ Proof, Credibility, Believability⏩ High-Velocity Copywriting🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIf you want to achieve someone else’s success, you want to model their behaviors…Because, at the bottom of it all, what someone does plays a HUGE role in their success.So when I started as a copywriter, and I saw that the world’s best copywriters CONSISTENTLY did this one thing, A LOT…I figured I ought to do it, too.And as I’ve risen to the upper echelons of direct response…Not only do I notice more of my peers doing this one thing…I also spend upwards of 75% of my writing time doing this one thing as well.One Thing The World's Best Copywriters Do More Of Than YouYours for bigger breakthroughs,Roy Furr
Aug 10, 2023 • 13min
3 Ways to Grow Your Business — from Jay Abraham | Marketing 101 Strategies | Geometric Growth
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsYet another $100MM+ business owner gives credit to Jay Abraham’s “3 Ways to Grow Your Business” marketing strategy…This feels like Marketing 101.And, in fact, it’s so deceptively simple of a strategy that I worry every time I talk about it…That it’s just going to get ignored, written off as too obvious or not exciting enough.But here’s the thing.I was just listening to a 9-figure e-commerce entrepreneur give credit to this one idea for how he’s been able to scale so fast.So…Prolly worth another visit, eh?3 Ways to Grow Your Business — from Jay AbrahamYours for bigger breakthroughs,Roy Furr
Aug 9, 2023 • 23min
"Mind Control" Persuasion Secret from One of the World's Best Hypnotists | Sales Copywriting Secrets
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💫 Sleight of Pen Copywriting Course⚖ Proof, Credibility, and Believability🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIs hypnotic “mind control” really possible?Most hypnotists INSIST it’s not…Right before they get people on stage to perform weird and wacky things on stage…Many of which those same participants later INSIST they’d never do at all — much less in front of an audience!Why does this work…And importantly, for MARKETERS, COPYWRITERS and other PROFESSIONAL PERSUADERS…How can we use the lessons behind this seeming “mind control” to convert more of our prospects into paying clients and customers?It’s all in today’s episode…"Mind Control" Persuasion Secret from One of the World's Best HypnotistsYours for bigger breakthroughs,Roy Furr
4 snips
Aug 8, 2023 • 14min
How to Write Better Sales Copy, Faster | Direct Response Copywriting | Copywriter Tips
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course👀 Private Copy Review with Roy Furr⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsWriting more sales copy, faster, will get you paid more…There are at least 3 reasons why…1. Just completing more projects leads to more fees or campaigns in the market.2. Writing more means testing more, and finding bigger winners faster.3. Writing more, faster, leads to faster learning of what really works.All of this to say that especially if you’re a direct response copywriter, you want to learn to write more sales copy, faster.In today’s episode, I share a new big lesson about how understanding that there are actually at least 2 different types of writing can speed up your writing process dramatically.How to Write Better Sales Copy, FasterYours for bigger breakthroughs,Roy Furr
Aug 7, 2023 • 12min
Want Great Copywriting Clients? DO THIS NOW! | How to get more freelance copywriting clients fast
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course💻 Webinars That Sell🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsThis is the single-most reliable way to get good — or even GREAT — copywriting clients…And NO, the answer is NOT “develop an awesome reputation” — although yes, that does help.This is actually something I did to break into different industries with different top-shelf clients, even when I didn’t have experience or rep to go off of.And it’s something I’ve seen so many other successful copywriters use to launch copywriting careers, fast…Get the very best copywriting clients…And start making good money from freelance copywriting, fast.What is it? Check out today’s episode to find out…Want Great Copywriting Clients? DO THIS NOW!Yours for bigger breakthroughs,Roy Furr
6 snips
Aug 4, 2023 • 50min
4-Hour ChatGPT Cash Campaigns with Jules Dan | AI & ChatGPT Copywriting & Marketing | Interview
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 4-Hour GPT CASH Campaigns [Free Mini Course]⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsYou can cut weeks’ worth of copywriting down to hours with ChatGPT…My guest for today’s episode is Jules Dan, who is using ChatGPT as a copywriting tool with clients…Cranking out everything from early market research to full drafts of ads and email campaigns in under 4 hours.And here’s the thing…You can crank out generic copy on ChatGPT in seconds…But that’s not acceptable — not for serious marketers.Jules has figured out (and shares tips on) how to make sure your ChatGPT copywriting isn’t just fast, but captures the client's voice and speaks to those core desires of the market.It’s here in today’s episode…4-Hour ChatGPT Cash Campaigns with Jules DanYours for bigger breakthroughs,Roy Furr
