Behind the Brand with Bryan Elliott

Host Bryan Elliott goes Behind the Brand with Melanie Whelan, CEO of Soul Cycle, who shares her experience building the iconic brand. Whelan began her career working in corporate development for Virgin America and Starwood. Prior to joining Soul Cycle, Whelan was vice president of business development for Equinox Fitness and is now taking the Soul brand to new heights.Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vipWant to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrandWant to read the feature articles I write for my Inc. Magazine byline?https://www.inc.com/author/bryan-elliottConnect with me personally on social media:Instagram: http://instagram.com/1goodbrainTwitter: https://twitter.com/BryanElliottSee my film and commercial production work here:http://bit.ly/thegoodbrainworkFor business inquiries: producer@thegoodbrain.comSupport the show

Born and raised in St. Louis, Missouri, Danny Meyer grew up in a family that loved great food and hospitality. Thanks to his father’s travel business, which designed custom European trips, Danny spent much of his childhood eating, visiting near and far-off places, and sowing the seeds for his future passion.In 1985, at the age of 27, Danny opened his first restaurant, Union Square Cafe, launching what would become a lifelong career in hospitality. 30 years later, Danny’s Union Square Hospitality Group (USHG) comprises some of New York’s favorite and acclaimed restaurants, including Gramercy Tavern, The Modern, Maialino, Shake Shack and more. USHG also offers large-scale event services, foodservice solutions for public and private institutions, industry consulting, and educational programming. Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vipWant to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrandWant to read the feature articles I write for my Inc. Magazine byline?https://www.inc.com/author/bryan-elliottConnect with me personally on social media:Instagram: http://instagram.com/1goodbrainTwitter: https://twitter.com/BryanElliottSee my film and commercial production work here:http://bit.ly/thegoodbrainworkFor business inquiries: producer@thegoodbrain.comSupport the show

Kendra Scott was just 19 years old when she started her first business, a hat shop. She was determined to succeed but ultimately had to close the business after 5 years. Soon after Scott started making custom jewelry to be able to be a mom and earn some money.The little business took off and soon she was selling her products all over and now her brand is valued at a billion dollars. Watch this inspiring story and let us know what you think. Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vipWant to watch the video version of Behind the Brand? http://bit.ly/GetBehindtheBrandWant to read the feature articles I write for my Inc. Magazine byline?https://www.inc.com/author/bryan-elliottConnect with me personally on social media:Instagram: http://instagram.com/1goodbrainTwitter: https://twitter.com/BryanElliottSee my film and commercial production work here:http://bit.ly/thegoodbrainworkFor business inquiries: producer@thegoodbrain.comSupport the show

This might possibly be the last podcast on marketing you'll ever need. Seth Godin is a bestselling author, teacher and speaker. His new book, This is Marketing, is probably the first and last book you'll ever need to buy on marketing. Hope you enjoy this Behind the Brand look with Seth.Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vipWant to watch the video version of Behind the Brand?  http://bit.ly/GetBehindtheBrandWant to read the feature articles I write for my Inc. Magazine byline?https://www.inc.com/author/bryan-elliottConnect with me personally on social media:Instagram: http://instagram.com/1goodbrainTwitter: https://twitter.com/BryanElliottSee my film and commercial production work here: http://bit.ly/thegoodbrainworkFor business inquiries: producer@thegoodbrain.comSupport the show