Behind the Brand with Bryan Elliott The Heart, Soul and Cult of SoulCycle Business | Melanie Whelan | Podcast series / Marketing
Host Bryan Elliott goes Behind the Brand with Melanie Whelan, CEO of Soul Cycle, who shares her experience building the iconic brand. Whelan began her career working in corporate development for Virgin America and Starwood. Prior to joining Soul Cycle, Whelan was vice president of business development for Equinox Fitness and is now taking the Soul brand to new heights.
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