The Fitness Business School with Pat Rigsby

Scaling Success: Coaching Moms and Business Owners with Holly Rigsby In this special episode of the Fitness Business School podcast, Pat Rigsby is joined by his wife, Holly Rigsby, a pioneering fitness coach for moms. Holly shares her journey from launching a fitness product, 'Fit Yummy Mummy,' in 2007 to developing an impactful online community. She discusses the challenges and successes of running transformation challenges, the importance of accountability, and the delicate balance between simplifying processes and achieving significant results. Holly also delves into her role in the 'Win the Week' program and how principles used to coach moms are now empowering fitness business owners. This episode emphasizes the significance of consistent effort, overcoming overwhelm, and the potential of deep, focused coaching over attempting to use multiple platforms simultaneously. 00:00 Welcome to the Fitness Business School Podcast 00:24 Special Guest: Holly's Journey in Fitness and Business 01:58 The Evolution of Holly's Fitness Product for Moms 06:00 Mastering Online Challenges and Community Building 10:07 Applying Fitness Coaching Strategies to Business Owners 19:18 Deep Dive into Marketing and Social Media Strategies 30:41 The Power of Going Deeper, Not Wider, in Coaching 32:14 The Ideal Business: A Personal and Professional Journey 39:38 Closing Thoughts and Special Announcement

Today, Pat sits down to talk with Hank Ebeling. Hank Ebeling is a sought-after speaker and small-business entrepreneur and the founder and owner of H4 Training gyms. He's built his career on a passion for customer service and customer experience, and today helps other small business owners transform their customer service. Hank hosts his popular Success Trails Podcast which focuses on small business owners and their success. Hank recently authored the book Crushing the Competition with Service, which is available on Amazon. Connect with Hank: Facebook: @hankebelingiv Instagram: @hankebeling LinkedIn: @hankebeling Link for Hank's free SUPERHERO CUSTOMER SERVICE: 13 POINT CHECKLIST https://hankebeling.com/free-checklist   In this episode of the Fitness Business School podcast, Pat Rigsby interviews Hank Ebeling, a success story in the fitness industry known for his focus on customer service, customer success, and creating a positive customer experience. Hank, who started his career in hospitality and now owns H4 Training, delves into the importance of customer service in differentiating a business in the competitive fitness landscape. With his experiences from starting in a high-end hotel in Las Vegas to running two successful training facilities near Chicago, Hank shares his journey and the strategies that helped him build a durable business focused on service. He explains the concept of his LTS method (Leadership, Team, Systems, and Strategies) which is central to implementing a service-first culture, akin to the Ritz Carlton level of client experience. This service-focused approach has not only retained clients but has also turned them into advocates, underlining the power of exceptional customer service as a competitive advantage and marketing tool. 00:00 Welcome to the Fitness Business School Podcast 00:26 Introducing Hank Ebeling: A Master of Customer Service 01:45 The Foundation of H4 Training: Service Above All 05:02 Scaling Success: Replicating Exceptional Service 06:39 Overcoming Challenges in Cultivating a Service Culture 08:21 The Onboarding Process: Building a Service-Minded Team 10:52 Maintaining Service Excellence: Team Meetings and Client Feedback 12:10 Learning from the Best: Ritz Carlton's Influence 17:08 Standing Out in a Competitive Fitness Industry 22:36 Expanding Impact: From Gym Owner to Industry Coach 27:12 Closing Thoughts and Future Plans   For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.  

The podcast discusses achieving sustainable business growth through consistent progress, debunking the myth of quick success. It emphasizes continual improvement, refining business models, and building a strong brand reputation over time. Listeners are offered a diagnostic tool for personalized guidance and a free evaluation for business growth. Closing with insights on long-term success, the episode draws parallels between fitness principles and business growth.

Learn practical strategies for growing your training business to $15,000 a month, including connecting with your target market, crafting compelling offers, and efficient client conversion methods. Discover tips for community engagement, leveraging gatekeepers, and managing business operations for sustainable growth. Explore transitioning members to new rates, introducing new offers, and utilizing a free business diagnostic evaluation to enhance success.

Unlocking the Secret to Sustainable Business Growth In this episode of the fitness business school podcast, Pat dives deep into the foundational concept crucial for growing your business — the importance of strategic thinking over relying on fleeting tactics. Through his personal journey and observations in the fitness industry, the host stresses that the secret to sustainable business success is not about attaching oneself to the latest trend or tactic. Instead, it involves understanding how to think about building your business for longevity and effectiveness. The episode covers the transition from selling one-on-one fitness packages in high-end studios to adopting more inclusive and economically resilient models like boot camps and group training. It also critiques the transient efficacy of tactics like those offered by Groupon or transformation challenges, highlighting cases where businesses faced downfall after the hype dried up. The message is clear: true growth and scalability come from a deep understanding of your business's core objectives, the market you're serving, and applying systems and strategies aligned with this understanding. The host encourages fitness business owners to focus on this strategic approach to build a business they love, which is both impactful and sustainable. The episode is not just a critique but offers a solution by introducing listeners to a diagnostic tool designed to help pinpoint what their business needs next to continue growing. 00:00 Unlocking the Secret to Business Growth 00:29 The Evolution of Fitness Business Strategies 01:52 The Power of Strategic Thinking Over Tactics 03:11 Adapting to Market Changes and Client Needs 03:49 Learning from the Past: Tactical Pitfalls and Successes 05:16 The Importance of a Strategic Mindset in Business Coaching 07:41 Building a Business That Thrives: Beyond Tactics 09:11 How to Think Like a Successful Business Owner 10:47 Applying Strategic Thinking to Your Business 21:57 The Secret to Building Your Ideal Fitness Business   For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

Unveiling the Operational Genius Behind Fitness Industry Successes This episode of the Fitness Business School podcast features Pat Rigsby and his guest Matt Sizemore, an operations expert in the fitness industry. They discuss Matt's journey and contributions to the fitness business, highlighting the importance of operations and tech in the success of fitness professionals and business owners. The conversation covers the evolution of fitness products, the importance of personalization in services, and the impact of fostering relationships with clients. Additionally, the podcast touches on the benefits of creating an ideal business that supports both financial goals and personal lifestyle. Matt shares his insights on the biggest needle movers for business owners, including the value of consistent communication with email lists and the need to track the sales pipeline effectively. The episode also explores the personal side of entrepreneurship, with examples from Matt's family and their ventures into business and self-employment. Lastly, Pat announces a special offer for listeners to undergo a free diagnostic to help pinpoint and address their business's vital needs. 00:00 Welcome to the Fitness Business School Podcast 00:26 Introducing Operations Guru Matt Sizemore 02:17 The Power Behind the Scenes: Matt's Role and Impact 14:41 Exploring the Evolution of Fitness Business and Operations 18:48 Personalization and the Future of Fitness Business 20:00 Family Influence: Entrepreneurship Across Generations 25:40 The Ideal Business: Blending Professional and Personal Life 29:24 Key Strategies for Fitness Business Owners 33:45 Closing Thoughts and Special Offer Announcement   For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

Fitness Business Growth with Fred Zoller This episode of the fitness business school podcast features an interview with Fred Zoller, a successful fitness business owner and coach. Pat introduces a series focusing on team members' journeys. Fred shares his extensive experience in the fitness industry, starting from managing a training business in a commercial club to owning multiple fitness locations with a combined income close to $2 million annually. He talks about the transition from personal training to adopting a semi-private model and eventually growing his facilities to include a wide range of services, all while maintaining a focus on charity work and community involvement. Fred’s transition into the Anytime Fitness franchise before COVID-19 and his strategic approach to marketing and business growth strategies are also discussed. The podcast underscores the importance of building an ideal business that not only achieves financial success but also makes a positive impact on the community and allows for a fulfilling personal life. 00:00 Welcome to the Fitness Business School Podcast 01:18 Introducing Fred Zoller: A Fitness Business Journey 02:46 The Evolution of Fred's Fitness Empire 19:14 Mastering Marketing and Expanding the Business 25:30 Fred's Future Plans and Closing Thoughts For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

The Real Path to Success in the Fitness Business This episode of the Fitness Business School podcast debunks common misconceptions about achieving success in the fitness industry. Pat argues against the simplistic and linear models often presented in network marketing and sales strategies, such as the notion that success follows a straightforward, mathematical path. Instead, the discussion emphasizes the importance of realism, acknowledging the non-linear and unpredictable nature of business growth and the need for persistence and adaptation. The podcast covers various examples, including weight loss expectations and investment returns, to illustrate that progress often involves peaks and valleys rather than a steady incline. The host encourages business owners to focus on their unique skills, market knowledge, and continuous improvement rather than relying solely on formulaic approaches. Additionally, the episode offers listeners an exclusive opportunity to participate in a diagnostic evaluation to identify and address their business's needs for further growth. 00:00 Introduction to Success in Fitness Business 00:28 Debunking the Myth of Linear Progress 02:07 Realistic Expectations and Strategies for Growth 06:30 The Importance of Resilience and Adaptability 09:06 Concluding Thoughts and Special Offer For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

Empowering Fitness Entrepreneurs: Building Your Ideal Business In this episode of the Fitness Business School podcast, hosted by Pat Rigsby, the focus is on guiding fitness business owners towards achieving their goals and transforming their ventures into their ideal businesses. Pat Rigsby emphasizes the importance of value exchange over value extraction in the fitness industry, highlighting the role of business owners as coaches, mentors, and guides in helping their clients achieve their personal best. Through anecdotes of client successes, including multiple-figure business sales and awards, he illustrates the potential for growth and transformation both for clients and business owners. He introduces the concept of the 'ideal business diagnostic,' a tool designed to help entrepreneurs identify areas for improvement and steps to take their businesses to the next level. The episode concludes with an invitation for listeners to undergo this free diagnostic to pinpoint their businesses' needs and outlines how to contact him for this opportunity. 00:00 Introduction to Becoming the Owner You Want to Be 00:26 The Essence of Value Exchange in Business 03:36 The Role of a Coach in Transforming Lives 05:23 The Journey of Growth and Success 06:39 The Fulfillment of Helping Others Transform 07:22 The Trade-offs for Growth and Success 08:06 Closing Thoughts and Special Offer For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.

For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Want a surge of new clients and revenue over the next 6 Weeks with ZERO FEE and no obligation to continue? If you’re a current business owner who wants to add 50K or more in annual revenue over the next 12 month, you can Test Drive our coaching program for 6 Weeks with no fee or even an obligation to continue as a way to demonstrate how we can help you grow your business. No strings attached. No obligation. You get our best coaching and tools...and hopefully, you'll love it enough that you want to keep working together.   Learn more here: https://patrigsby.com/iba-six-weeks - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard -- Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.