The Fitness Business School with Pat Rigsby
Fitness Business School - 600 - The 10-10-3 Approach
Jan 6, 2025
Discover the power of the 10-10-3 approach to relationship marketing. Learn how to answer the top 10 client questions and pose another 10 that they should be asking to build trust. Uncover strategies for creating high-quality content while developing a powerful 'super signature' that engages clients. This method not only attracts leads but also turns them into committed customers, maximizing your fitness business potential.
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Quick takeaways
- Utilizing the 10-10-3 approach allows businesses to create 40 content pieces to effectively answer client questions and build trust.
- A well-structured 'super signature' enhances relationship marketing by offering tiered actions that guide prospects towards becoming committed clients.
Deep dives
The 10-10 Approach to Content Creation
Identifying the ten most frequently asked questions from prospects is a powerful strategy for relationship marketing. This method emphasizes creating content that directly addresses the queries potential clients have, such as workout types, nutrition, or lead generation. By producing both video and text responses to these questions, a business can generate a wealth of content—up to 40 unique pieces—that not only caters to different learning styles but also establishes authority and trust. This foundational content should be cyclical, allowing for updates and freshen-ups over time to maintain relevance without needing to constantly create new material.
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