Self-Publishing with ALLi

My guest this week is Sue Stern, who at the age of 80 is hitting her stride as an author. When she wrote The Child Who Spoke With her Eyes, a memoir of the all-too-short life of her daughter who suffered from cerebral palsy, she called forth a great deal of pain mixed with the joy of her memory. Along the way, she found a spiritual path through the journey she took with her daughter. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last six years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

All the foundations of book marketing begin with knowing your audience. And that is your reader! How do you identify who your reader is? How deep do you need to dig? What difference does knowing exactly who your target reader is affect your overall book marketing approach? Join Orna Ross and Sacha Black as they discuss the differences and similarities of identifying readers of nonfiction versus fiction to help you build a strong base upon which to build all your book marketing activities. Our fiction and nonfiction salon is brought to you by sponsor Izzard Ink. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com Sacha Black is a bestselling and competition-winning author. She writes the popular YA Fantasy Eden East novels and a series of non-fiction books that are designed to help writers develop their craft. Sacha has been a long-time resident writing coach for website Writers Helping Writers. She is also a developmental editor, wife and mum.

My guest this week is Robert Dinsmoor, a writer who has seen his share of sadness and addiction, yet is able to find ways to write about them with both wisdom and wit. Robert talks about his journey as a comedy writer whose alcoholism landed him in rehab, where he was able to not only find healing, but also inspiration for his writing. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last six years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Should you consider self-publishing in Germany? As Amazon opens its ads dashboard in the UK and Germany, and a number of the authors on the ALLi Indie Author Translation Rights project turn their attention there, Orna and Joanna consider the options for Indie authors around the world who'd like to reach the 29.1 million ebook readers in Germany, in English or in translation. Joanna reports from Frankfurt Book Fair and Kristine Kathryn Rusch and Dean Wesley Smith's Business Masterclass in Vegas, and Orna will have news from ALLi's indie author rights translation program. Our advanced salon is brought to you by specialist sponsor IngramSpark. Find more author advice, tips and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website: http://thecreativepenn.com Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

My guest this week is Ruth Badley, whose book, Where Are The Grown-Ups? chronicles her grandmother's short, troubled life and makes sense of her own family history. Ruth is a journalist who discovered long-withheld family secrets about her grandmother that sent her searching for the truth in London's old Jewish East End. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last six years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Do you want to know how to properly market self-published poetry books? Many poets spend a lot of time submitting to literary journals and competitions, but the new way to reach poetry readers is through digital social media and book publishing. In this session poet and ALLi Director Orna Ross, and Business Developer at book distributor PublishDrive, Dalma Szentpály, discuss some of the many ways to make and market poetry books today. Tune in for discussions on a different theme each month with a focus on developing prosperity for poets through community building and self-publishing. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts Orna Ross Orna's work for ALLi has seen her repeatedly named one of The Bookseller's "Top 100 people in publishing." She launched at the 2012 London Book Fair, after taking her rights back from Penguin in 2011 and republishing her books herself, with the titles and treatment she'd originally wanted. Orna writes award-winning poetry and fiction, runs a Patreon page for poets and poetry lovers as well as an active author website. She is on a mission to help eradicate creative poverty through digital publishing and enterprise. You can find her on Twitter and Instagram: @ornaross. Dalma Szentpály Dalma Szentpály co-hosts the Self-Publishing Poetry salon. She works at PublishDrive as a self-publishing professional and has been a lifelong lover of poetry. A native Hungarian, she started learning about lyricism from poetry giants like Attila József and János Pilinszky but also recited brooding lines of verse from international poets like Pablo Neruda or Anna Ahmatova. In university, she fell in love with W.B. Yeats and Emily Dickinson and wrote her thesis about the "villanelle" form in Sylvia Plath's poetry. As a university lecturer and an event manager at an independent bookstore in Budapest Dalma encouraged readers to re-engage with poetry. Check out her blog post about contemporary poetry trends here: https://publishdrive.com/publishing-poetry-2018/. Find Dalma on Twitter and LinkedIn.

My guest this week is Phil M. Cohen, whose new novel creates a dystopian future of uncooperative machines, a messianic Jewish cult, and the quest for control over a powerful new drug. He uses humor and scifi to discover the meaning of being Jewish in a chaotic world. Phil's book, Nick Bones Underground, combines the Jewish wit of Michael Chabon with the sci-fi absurdity of Douglas Adams. The backdrop to this story is a dystopia, where machines stop working, or just evolve other priorities, and an economic collapse that further stratified the world. It's the classic Holmes and Watson, but with Holmes a somewhat depressed, middle-aged Jewish professor and Watson a wise-cracking, gender-switching computer. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last six years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Has ALLi ever heard of certain shady publishers? That is among the questions answered this month on our monthly Member Q&A, where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your hosts for the Member Q&A: Partner Liaison and US Ambassador Michael La Ronn and ALLi Director Orna Ross. Questions this month include: I published my book with a publisher, the publisher did a bad job, and now I got my rights back. I want to self-publish, but "used" copies of the original publication are still available. How do I market my book around the early edition? Has ALLi ever heard of certain publishers that might be suspected of being shady? If I make a change to my book, do I need to register a copyright for it again? How can I find a children's book illustrator? Where can I find information on starting my author business? Also ALLi News Editor Dan Holloway joins Multimedia Manager Howard Lovy to discuss Digital Rights Management (DRM) and why indie authors are choosing not to encrypt their books. Also, they discuss the further rise of audiobooks through the growth of Storytel and other subscription services. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. Now, go write and publish! About the Hosts Michael La Ronn is the author of over 30 books of science fiction & fantasy and authors self-help books. His books include the Galaxy Mavericks series and Modern Necromancy series. You can now find his new writing course on Teachable. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com Dan Holloway is a novelist, poet and spoken word artist. He is the MC of the performance arts show The New Libertines Earlier this year he competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

My guest this week is Victoria Noe, whose experience working with AIDS patients in the 1980s prepared her to write a series of "Friend Grief" books on dealing with loss when somebody close to you dies. Every week I interview a member of ALLi to talk about their writing and what inspires them, and why they are inspiring to other authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last six years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Going wide and being selectively exclusive is definitely the safest way to a sustainable and scalable author business. But is it the same for fiction and nonfiction? And what is the best approach at different points of an author business? Boni (sitting in for Orna) and Adam discuss going direct to retailers or using aggregators — what are the pros and cons of each, which are worth the effort of going direct, and are there differences between fiction and nonfiction? Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts With almost two million books sold to date, Adam Croft is one of the most successful independently published authors in the world and one of the biggest selling authors of the past few years, having sold books in over 120 different countries. In February 2017, Only The Truth became a worldwide bestseller, reaching storewide number one at both Amazon US and Amazon UK, making it the bestselling book in the world at that moment in time. The same day, Amazon's overall Author Rankings placed Adam as the world's most widely read author, with J.K. Rowling in second place. In March 2018, Adam was conferred as an Honorary Doctor of Arts, the highest academic qualification in the UK, by the University of Bedfordshire in recognition of his services to literature. Visit his website, The Indie Author Mindset, or find him on Twitter. Boni Wagner-Stafford is a nonfiction author coach, writer, ghostwriter, and developmental editor. Since 2015, she has helped other authors publish memoir, anthology, how-to and journalistic nonfiction titles. She also miraculously managed to cross the line with a couple of her own titles, with the requisite gazillion half finished. She's an award-winning former television reporter, talk show host, and news anchor who later led public-sector teams in media relations, issues management, and strategic communications planning, then muddying her hands as a creative entrepreneur. Visit her Ingenium Books website, find her on Twitter, Facebook, or LinkedIn.