Self-Publishing with ALLi

My guest this episode is Alessandra Torre, who began writing romance novels on a dare from her husband and discovered that people read what she wrote. A lot of people, in fact. So many people that Harlequin and Hachette both offered her contracts. But she soon found that indie publishing gave her the freedom she desired to write and market her books her way. Alessandra also discovered that the secret to success in fiction writing could be packaged and sold as a software program that helps writers find their voice. That's how her company, Authors A.I., was born. Here is Alessandra's story. ALLi's Inspirational Indie Author interviews are sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you Kobo for your support of this podcast. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and  works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Today, we will talk about the EU's new copyright directive and what it means for indie authors. Also, we ask, "Where have all the young indie authors gone?" These are among the topics discussed on Self-Publishing News with Alli News Editor Dan Holloway and book editor Howard Lovy. Together, they will bring you the latest in indie publishing news. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts Dan Holloway is a novelist, poet and spoken word artist. He is the MC of the performance arts show The New Libertines Earlier this year he competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle. Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

In today’s episode, Orna Ross and Dan Parsons discuss the importance of comparable authors and how understanding them can help you reach more readers and sell more books. When many authors write their first book, they don’t consider where it will be shelved or categorized by retailers. Nor do they consider the financial consequences of its tone and packaging. As business-minded creatives, however, we need to consider how our books compare to others in our genre, niche, and microniche. This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid,  traditional, and single-service publishing platforms are designed to engage authors of all types, at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts Orna Ross writes and publishes historical fiction, inspirational poetry and nonfiction guides for authors. She is director of the Alliance of Independent Authors.  Dan Parsons writes the Creative Business series for authors, bestselling fantasy and horror novels (under Daniel Parsons), and a weekly blog for The Self-Publishing Formula. While pursuing his author career, he has worked for three traditional publishers, managed two bookstores and listened to an unhealthy number of podcasts. Now he manages ALLi’s book production schedule.

My guest this time is Benedict Brown, a crime fiction author who started out writing for children. He loved the creative freedom that came with writing books for kids but found out the hard way that it's a very competitive market. That's when he discovered self-publishing and he turned to a life of crime… well, crime fiction. Benedict Brown tells us his success story. ALLi's Inspirational Indie Author interviews are sponsored by sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you Kobo for your support of this podcast.  Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally, if you haven’t already. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and  works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

What's the best way to keep in touch with my readers? This is among the questions answered on our #AskALLi Members Q&A is hosted by Michael La Ronn, author of science fiction and fantasy novels as well as author self-help books; and ALLi Director, author, and poet Orna Ross. Other questions include: Do editors charge different rates for non-native English speakers? Do you think having a strong accent would hurt my marketing efforts if I'm on a podcast? How much can you change in your book before it becomes a second edition? Where can I find ALLi's Contest Database? Should I take my book out of KDP Select after the first 90 days? And more! Our Members Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast.  Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. Now, go write and publish! About the Hosts Michael La Ronn is the author of over 30 books of science fiction & fantasy and authors self-help books. His books include the Galaxy Mavericks series and Modern Necromancy series. You can now find his new writing course on Teachable. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

In this #AskALLi Advanced Self-Publishing Advice podcast, ALLi Director Orna Ross and author Joanna Penn explore the top ten myths about self-publishing and indie authors. Some people think all self-publishers are amateurs, that we can’t get our books into bookstores, that we never use trade publishers, that we can’t win prizes. Then there are the myths we believe ourselves. "Authors can’t make money.” The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!" Find more author advice, tips and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

My guest this week is Mirinda Kossoff, who grew up in the small town of Danville, Virginia. And all she ever thought about during her childhood was to get out of Danville and begin a life of adventure and travel. She did that, until her father's suicide brought her full circle, back to Virginia, to rediscover her father, who had converted from Judaism to fit in with Southern culture. She not only learned about her dad's demons, but discovered many truths about herself, too, when she wrote her book, called The Rope of Life. Inspirational Indie Authors is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast.  Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

In this session ALLi Director and poet Orna Ross interviews Emma Blas about putting into practice what she learned from her first publication, second time out. The interview covers the things Emma did that most moved the needle on her sales. From recruiting an ARC group to doing a blog tour,  from setting up a newsletter and social media to expanding formats and formats and sales channels, some things worked, others didn’t. Most of all, Emma talks about the importance of trusting the ebb and flow of creativity. Tune in for discussions on a different theme each month with a focus on developing prosperity for poets through community building and self-publishing. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Host Orna Ross Orna’s work for ALLi has seen her repeatedly named one of The Bookseller’s “Top 100 people in publishing.” She launched at the 2012 London Book Fair, after taking her rights back from Penguin in 2011 and republishing her books herself, with the titles and treatment she’d originally wanted. Orna writes award-winning poetry and fiction, runs a Patreon page for poets and poetry lovers as well as an active author website. She is on a mission to help eradicate creative poverty through digital publishing and enterprise. You can find her on Twitter and Instagram: @ornaross.

Today, we will talk about Storytel's audiobook partnership with Spotify, which should give Audible a run for their money. Also, there are new ways authors can connect with fans. These are among the topics discussed on Self-Publishing News with Alli News Editor Dan Holloway and book editor Howard Lovy. Together, they will bring you the latest in indie publishing news. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org. About the Hosts Dan Holloway is a novelist, poet and spoken word artist. He is the MC of the performance arts show The New Libertines Earlier this year he competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle. Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Feeling confused and afraid by the prospect of using AI in your writing career? In this session, Holly Payne, CEO of Booxby, sets out to demystify artificial intelligence and reveal how it can benefit indie authors by amplifying unique voices. Plus, a look into Booxby itself and the tools available to grow your author platform. This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event, run free twice-yearly, in association with the Alliance of Independent Authors. Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.