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The Marketing Companion

Latest episodes

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Apr 12, 2021 • 37min

The essence of marketing with Tom Peters

Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world. 
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Mar 28, 2021 • 36min

How to fix marketing with Raja Rajamannar

This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths. 
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Mar 15, 2021 • 36min

The most disruptive Gen Z trends

Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!
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Mar 1, 2021 • 33min

The next big advertising innovation

Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.
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Feb 22, 2021 • 7min

A special message from Mark

Mark Schaefer reflects on the fact that there is light at the end of this tunnel!
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Feb 14, 2021 • 37min

Unlocking business momentum

Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.
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Feb 1, 2021 • 38min

Content marketing pressure

In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content from Martin Lindstrom and lessons from Mark's first sabbatical.  
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Jan 17, 2021 • 32min

Can the internet unite people?

The new episode kicks off with Mark answering this question: "Can the internet be used to unite people?" and then the hosts cover some non-obvious trends emerging from the pandemic era.
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Jan 3, 2021 • 39min

The Most Human Podcast

In this unique episode, Mark and Brooke talk about the personal impact of 2020 on their lives, their most valuable lessons from a year gone wrong, and their hope for 2021.
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Dec 20, 2020 • 35min

Free content? A rant

On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in the land!

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