The Marketing Companion cover image

The Marketing Companion

Civil activism and woke marketing

Jan 31, 2022
52:13

In this revealing show, Mark Schaefer and Brooke Sellas look at the rapidly changing world of civil activism and "woke" movements on company culture and marketing strategy. We are in an unprecedented time when outside forces unrelated to our company and product can influence marketing strategy in unprecedented ways. This is an unmissable episode

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