
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

Feb 10, 2023 • 55min
The SEO Vault Episode 177: SEO game-changer: Google's Bard ChatGPT Feature Demystified
Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!
This Week's Podcast features Chaz Edwards, Sophie Allen, Mike Milas, and Bucky Helms.
Highlights From The Episode:
Weekend deal: Valentine's Day Sale 25% Off and Special VDAY deal. Use code Love.Google Search Launches Bard, Its ChatGPT Feature, To Trusted Testers (SEOs Concerned)Microsoft Bing's New AI Features Are Impressive & Thought OutGoogle On AI Content: Think About The Who, How, and Why For Your ContentGoogle Search People Cards Now Visible In the US
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
4:03 Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!The Q4 testing report is out.CBD Guest Posts Launching Soon.The Q1 Webby on How To Get Quick Wins Webby is now out.The blog resource for Agency Growth is available.Weekend deal: Valentine's Day Sale 25% Off and Special VDAY deal. Use code Love.The SEO Spring Training is from April 13th to 16th in Tempe, Arizona. Coupon Code BH2023 and Save hundreds off the tickets.
SEO News For The Past Week
21:43 Catch up on the latest industry and algorithm updates.
Google Search Launches Bard, Its ChatGPT Feature, To Trusted Testers (SEOs Concerned)Microsoft Bing's New AI Features Are Really Impressive & Thought OutGoogle On AI Content: Think About The Who, How, and Why For Your ContentGoogle Business Profiles Removing Emojis & Special Characters From Business Names?Poll: How Important Is The Yandex Search Ranking Factors Leak?
SERP Changes We're Seeing
Google Search Feature: Coupons From StoresGoogle Search People Cards Now Visible In the USGoogle Tests New Larger Video Layout In Search
SEO Discussion
34:26 Importance of People cards on Google
Thank you for tuning in to our show!
If you enjoyed this episode, we would appreciate it if you could take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve, and grow and helps more people discover our show. So go ahead and tap that review button – it only takes a few seconds and means the world to us. Thanks again for listening, and we’ll see you in the next episode!
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panellists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Feb 3, 2023 • 47min
The SEO Vault Episode 176 - Clearing the Air: Navigating the World of Spammy Links in SEO
Welcome to the SEO Vault podcast, where we keep you ahead of the game in the ever-evolving world of search engine optimization. From Google algorithm updates to the latest industry trends, we bring you the knowledge and strategies you need to stay ahead of the competition. Join our team of SEO experts as we share our experiences, challenges, and insights to help you achieve higher search engine rankings and drive more traffic to your website. So tune in, take notes, and start dominating the SEO game today!
This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms.
Highlights From The Episode:
Weekend deal: Buy Any 3 Niche or Premium Guest Posts, and get 15% cashback.The Yandex LeakChatGPT has announced ChatGPT Plus as a $20 subscription.Google: Spammy Links From Porn Sites Are Not Something To Prioritize
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
4:18 Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!Business niche guest posts are live.The SEO Spring Training is from April 13th to 16th in Tempe, Arizona. Coupon Code CE2023 and Save hundreds off the tickets.SEO at the Beach Conference is coming up on February 24th and 25th. Coupon codes for Chaz: VIKINGCHAZ for the base ticket ($100 off) & VIKINGCHAZVIP for the VIP ticket ($200 off)Weekend deal: Buy Any 3 Niche or Premium Guest Posts, and get 15% cashback.IT/Tech niche citations have been added to our product line.CBD guest posts will be live soon.We have a blog resource for Agency Growth.
SEO News For The Past Week
12:16 Catch up on the latest industry and algorithm updates.
The Yandex LeakChatGPT has announced ChatGPT Plus paid subscription. Join the waitlist here.Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT?Bing Testing New FeaturesBing Revamps Crawl System To Enhance EfficiencyGoogle Updates Search Console Video Indexing ReportGoogleProducer: A New Googlebot Crawler From Google?
"Google Says"
Google: Spammy Links From Porn Sites Are Not Something To PrioritizeGoogle Blasts Agencies That Sell Links & Disavow Link Services
SEO Discussion
15:50 How to deal with spammy comments on your site
44:31 Google Blasts Agencies That Sell Links & Disavow Link Services
SEO Q&A
26:20 Can you guys talk about choosing which links to buy from the Custom Signals paid links? And which guest post to go after.
41:12 Are social shares a ranking factor? And is there a tool to automate?
Thank you for tuning in to our show!
If you enjoyed this episode, we would appreciate it if you could take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve, grow and helps more people discover our show. So go ahead and tap that review button – it only takes a few seconds and means the world to us. Thanks again for listening, and we’ll see you in the next episode!
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Jan 27, 2023 • 47min
The SEO Vault Episode 175: Bing's OpenAI Integration Transforms SEO
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Mike Milas and Bucky Helms.
Highlights From The Episode:
Bing integrates OPEN AI into the search engineTitle & Link Are The Important Content For The Google Discover Follow FeatureContent ideas may be coming to Google Search ConsoleGoogle To Sunset Google Optimize On September 30, 2023
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
6:53 Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!We recently launched our business guest posts.CBD business guest posts are coming up soon.IT/Tech Niche Citations are live too.Updated Managed Search, SEO Addon is now available for Monthly GBP campaignsValentine’s sale is coming up in two weeks.
SEO News For The Past Week
25:33 Catch up on the latest industry and algorithm updates.
Bing integrates OPEN AI into the search engineTitle & Link Are The Important Content For The Google Discover Follow FeatureGoogle To Sunset Google Optimize On September 30, 2023Content ideas may be coming to Google Search Console
SERP Changes We're Seeing
Two Justifications In The Google Local Search Results
"Google Says"
Google: Include Your Canonical URLs In Your Sitemap File
SEO Q&A
34:35 Do any of you have any tools that would be good for organizing and mapping internal linking? Looking to rework a client's website with several hundred URLs
Thank you for tuning in to our show!
If you enjoyed this episode, we would appreciate it if you could take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve, grow and helps more people discover our show. So go ahead and tap that review button – it only takes a few seconds and means the world to us. Thanks again for listening, and we’ll see you in the next episode!
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Jan 20, 2023 • 53min
The SEO Vault Episode 174 - Google Removes Embedded Podcasts From Search Results
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Mike Milas and Bucky Helms.
Highlights From The Episode:
We have plans in place to extend Agency Support and Liaison hiring for level 4 in the Agency Partnership ProgramGoogle Removes Embedded Podcasts From Search ResultsJohn Mu Google: Publishing Frequency Does Not Make Something SpammyGoogle: Having A Website With The Same Name As Another Site Is Fine For Search
What’s Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
10:58 Brand updates, deals, promotions, and news.
Sign up now if you’re not signed up for the Web 2.0 Ranker weekend update!SEO Spring Training is coming up from April 13th to 16th.Updated Managed Search, SEO Addon is now available for Monthly GBP campaignsBusiness Guest Posts are liveIT/Tech Niche Citations have been added to the product lineCBD Guest Posts Launching Soon.Recent Case study post on web 20 – see how our agency partnership program can grow your agency.We have a blog resource for Agency Growth.We have plans in place to extend Agency Support and Liaison hiring for level 4 in the Agency Partnership ProgramSEO at the Beach conference is coming up on February 24th and 25th. Use these codes to save: VIKINGCHAZ for the base ticket ($100 off) & VIKINGCHAZVIP for the VIP ticket ($200 off)
SEO News For The Past Week
26:25 Catch up on the latest industry and algorithm updates.
Google Search Ranking Algorithm Update On Wednesday?Google Discontinues Google Posts InsightsGoogle Search Adds Perspectives & Opinions SectionGoogle Removes Embedded Podcasts From Search Results
SERP Changes We’re Seeing
Google Maps Tests Business Photo In Round Map Pin
“Google Says”
Alan Kent says, “Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.”John Mu Google: Publishing Frequency Does Not Make Something SpammyGoogle: Having A Website With The Same Name As Another Site Is Fine For SearchGoogle: Google Quality Updates Can Impact Crawling & Indexing
SEO Q&A
17:29 What are the benefits of using ClickUp to connect to GoHighLevel?
35:44 I had seen pages indexing a lot better at the end of the year, but suddenly they are de-indexing again. Not sure what’s going on. Have you tried spinning content in ChatGPT to improve quality? Looking for anything I can do to get location pages to index and stay indexed.
SEO Discussion
44:06 SEO Mad Scientist update
Thank you for tuning in to our show!
If you enjoyed this episode, we would appreciate it if you could take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and grow and helps more people discover our show. So go ahead and tap that review button – it only takes a few seconds and means the world to us. Thanks again for listening, and we’ll see you in the next episode!
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Jan 13, 2023 • 52min
The SEO Vault Episode 173 - Google's Guidelines on AI Content
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Chaz Edwards and special guests Mike Merlino and Brock Misner.
Highlights From The Episode:
We had two special guests: Michael Merlino and Brock Misner.They will co-host the SEO at the Beach conference at Clearwater Beach, Florida, on February 24th and 25th. Use these codes to save: VIKINGCHAZ for the base ticket ($100 off) & VIKINGCHAZVIP for the VIP ticket ($200 off)Google Reiterates Guidelines On AI Written Content After Bankrate AI Content Writer Gains AttentionApple Business Connect: Manage Your Business On Apple MapsGoogle: Traffic Is Not A Measure Of Search Quality
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!The SEO Spring Training is coming up from April 13th to 16th. Use code CE2023 to save on the tickets.The holiday sale is over - we will be launching monthly dealsUpdated Managed Search, SEO Addon is now available for Monthly GBP campaignsBusiness Guest Posts are launching this monthCBD Guest Posts are launching soonRecent Case study post on web 20 - see how our agency partnership program can grow your agency.
SEO News For The Past Week
21:00 Catch up on the latest industry and algorithm updates.
Google Search Ranking Algorithm Update Kicking Off Or Tail-End To Helpful Content & Link Spam Updates?Google Reiterates Guidelines On AI Written Content After Bankrate AI Content Writer Gains AttentionApple Business Connect: Manage Your Business On Apple MapsGoogle Business Profiles Products Price Ranges & Custom Call To Actions Going Away
"Google Says"
Google: Traffic Is Not A Measure Of Search QualityGoogle: Longer Google Algorithm Updates Aren't Necessarily More IntenseGoogle: Linking To Multiple Providers In Product Reviews Might Give A Small Ranking BoostGoogle: Keep Your HTML Head Section Clean
SEO Discussion
30:39 Using Apple Business Connect for local
SEO Q&A
4:51 Q&A for the guests
37:51 Have any of you experienced rankings issues for duplicate content?
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Jan 6, 2023 • 42min
The SEO Vault Episode 172 - The Effect of Hidden Content on Ranking
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Chaz Edwards, Mike Milas, and Sophie Allen.
Highlights From The Episode:
Study: Reviews With Photos Last Longer In Google Local ResultsReport: Microsoft Bing To Add OpenAI's ChatGPT FeatureGoogle: We Ignore Hidden Text On A PageGoogle Search Research Paper Says SEO Practices Tends To Be Very Low Quality
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
4:23 Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!The SEO Spring Training is coming up from April 13th to 16th. Use code CE2023 to save on the tickets.The holiday sale is over - we will be launching monthly dealsUpdated Managed Search, SEO Addon is now available for Monthly GBP campaignsBusiness Guest Posts are launching this monthCBD Guest Posts are launching soonRecent Case study post on web 20 - see how our agency partnership program can grow your agency.
SEO News For The Past Week
16:48 Catch up on the latest industry and algorithm updates.
Google: The Helpful Content Update & Link Spam Update are Still OngoingGoogle Search Ranking Algorithm Update Signals On January 3rd & 4thStudy: Reviews With Photos Last Longer In Google Local ResultsReport: Microsoft Bing To Add OpenAI's ChatGPT Feature
"Google Says"
Google: We Ignore Hidden Text On A PageGoogle Search Research Paper Says SEO Practices Tends To Be Very Low Quality
SEO Discussion
20:21 The effect of hidden content on ranking
29:35 SEO Mad Scientist update
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Jan 3, 2023 • 46min
The SEO Vault Episode 171 - How Do Links on Youtube Affect Google Ranking & SEO
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms.
Highlights From The Episode:
The Year End SEO Super Sale is live! 25% off sitewide + daily deals.John Mu: Google: Spam Update Hits Won't Be Fixed By Removal Internal Duplicate ContentJohn Mu: Google: Links On YouTube Won't Help Your Google Rankings & SEOJohn Mu: Google: Building Your Site On Bad Links Over Time Will Have A Lasting Effect
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
3:17 Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!The Year End SEO Super Sale is live!25% Off Storewide + Daily Deals, NEW 6 Bonus Levels, & SEO Grand Prize = $9k+This is the LAST sale to save money and save on taxes! Not sure what to buy? Store credits allow you to save now and buy when you need them!The Monthly SEO addon IS LIVE for Monthly GBP Campaigns.The SEO spring training is coming up in April. Sign up here
SEO News For The Past Week
16:48 Catch up on the latest industry and algorithm updates.
Google Helpful Content Update & Link Spam Update Delayed Rollout Due To HolidaysNew Google Search Algorithm Ranking Fluctuations On December 26thMost SEOs Aren't Concerned About ChatGPT Threatening The SEO Industry
"Google Says"
John Mu: Google: Spam Update Hits Won't Be Fixed By Removal Internal Duplicate ContentJohn Mu: Google: Unique Text, Infographics & Video Does Not Make Content Good, Accurate & HelpfulJohn Mu: Google: Building Your Site On Bad Links Over Time Will Have A Lasting EffectJohn Mu: Google: Links On YouTube Won't Help Your Google Rankings & SEOJohn Mu: Google: Do Not Nofollow Links To Your Own Social Media ProfilesPSA: Google's Passage Indexing / Ranking Helps Google Better Understand Messy ContentGoogle: "Here" Is Bad Link Text
SEO Discussion
17:29 Using ChatGPT
26:00 Best practices when interlinking content within your website
28:18 Effect of youtube links on ranking & SEO
40:13 SEO Mad Scientist update
SEO Q&A
31:15 Has anyone tested on how many categories you add to the GBP profile?
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Dec 23, 2022 • 58min
The SEO Vault Episode 170 - Google's Stand On ChatGPT AI
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms.
Highlights from this Episode:
The Year End SEO Super Sale is live! 25% off sitewide + daily deals.Google's management has reportedly issued a 'code red' amid the rising popularity of the ChatGPT AIGoogle Stops Using Web Light To Serve Lighter/Faster Version Of Your Pages
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
6:54 Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!The Year End SEO Super Sale is live!25% Off Storewide + Daily Deals, NEW 6 Bonus Levels, & SEO Grand Prize = $9k+We Updated our Monthly GBP campaigns before the Black Friday sale - implementing some of the things we’ve learned in SEO testing!The Monthly SEO addon will soon be available for Monthly GBP Campaigns. This should be ready and LIVE before the year-end sale!The GeoBooster app is live. Every LocalViking and Local Brand Manager users get a free location.
SEO News For The Past Week
16:48 Catch up on the latest industry and algorithm updates.
Google Helpful Content Update & Link Spam Update Still Making SERP TurbulenceGoogle's management has reportedly issued a 'code red' amid the rising popularity of the ChatGPT AIGoogle Business Profile Web Search Interface Gains Add Map To Your WebsiteGoogle Stops Using Web Light To Serve Lighter/Faster Version Of Your PagesDoes SEO Round Table Sponsor Joy Hawkins Now? LolStudy: Upvoting Reviews Keeps The Reviews On Google Local Longer
SERP Changes We're Seeing
Rank Ranger: Google's New Local Pack Full Design Now Live?Google Search In Video
"Google Says"
Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.
SEO Discussion
21:38 Is ChatGPT going to replace Google Search?
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Dec 16, 2022 • 53min
The SEO Vault Episode 169 - How To Create Relevancy For A GBP Listing + SpamBrain LinkSpam Update
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Chaz Edwards and Bucky Helms.
Highlights from this Episode:
Weekend deal: Get 30% off Bio Entity Stacks. Use Code 30Bio.Google Unleashes December 2022 Link Spam Update With SpamBrain AINew: Video Uploads For Google Reviews On Google Maps AppGoogle: There Is No Helpful Content Score Or Threshold
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
4:34 Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!Weekend deal: 30% off Bio Entity Stacks. Use code 30bio.Event Link Building Service LIVE and Going Well.Updated SEO Campaigns to include Custom Signals, 2x Content, and 4x Onpage.We Updated our Monthly GBP campaigns before the Black Friday sale - implementing some of the things we’ve learned in SEO testing!The Monthly SEO addon will soon be available for Monthly GBP Campaigns. This should be ready and LIVE before the year-end sale!We are finalizing those daily deals now and getting Year End Sale READY.The GeoBooster app is live. Every LocalViking and Local Brand Manager users get a free location.SEO Spring Training is taking place in Tempe, Arizona, in April.
SEO News For The Past Week
7:40 Catch up on the latest industry and algorithm updates.
Google Unleashes December 2022 Link Spam Update With SpamBrain AINew: Video Uploads For Google Reviews On Google Maps AppNew: Google Search Status Dashboard Tells Us When Crawling, Indexing Or Serving Goes DownGoogle Gives Official Names Of Some Search Features With Visual Elements Gallery
SERP Changes We're Seeing
Google Tests Featured Snippets Not In Position Zero, AgainGoogle Product Search Results With Information Boxes That Expand
SEOs Say
Another Joy Hawkins Original: Study: Google Local Guides Reviews Stay At The Top Longer
Google Says
Google: Disallowing Crawling Is Not A Super Fast Way To Deindex A SiteGoogle: There Is No Helpful Content Score Or ThresholdGoogle: Your Content Does Not Need To Be Niche, It Can Be Diverse - Just Write For Your People
SEO Discussion
12:15 Video uploads for Google Reviews on Google Maps app
19:17 Well-detailed Google Local Guide reviews affect rankings
28:40 Our take on ChatGPT
SEO Mad Scientist Update
Get our SEO test updates to know what's working in SEO. Sign up now!
43:44 Lets See How an Entire Website of Hidden Content Performs…
SEO Q&A
24:02 Is there Any testing that shows that mentioning the niche or keyword in the Q/A section a lot in Google business profile help in rankings?
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.

Dec 9, 2022 • 49min
The SEO Vault Episode 168 - Google Helpful Content Update
The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey.
We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information.
This Week's Podcast features Chaz Edwards, Nate Fischer (special guest), and Bucky Helms.
Highlights from this Episode:
We had a special guest on this week’s episode, Nate Fischer. He is the CTO of LocalViking and Local Brand Manager. He explains how to use the GeoBooster app for SEO. The app uses local moments to capture high-level content for clients.How to optimize your location pagesDecember 2022 Google Helpful Content Update Rolling Out With Global ImpactGoogle Keyword Planner Organize Keywords Into Ad Groups Officially Live In English
What's Going on With Our SEO Brands
Learn about new services, products, software, and more.
Web 2.0 Ranker Weekly Update
3:50 Brand updates, deals, promotions, and news.
Sign up now if you're not signed up for the Web 2.0 Ranker weekend update!GeoBooster mobile app is live. It will cost $50 per location to add. Every LocalViking and Local Brand Manager user will get a free location account.The Q3 SEO testing report is live.Our Event Link Building Service is LIVE and Going Well.Bio Entity Stacks are LIVE and Going Well.We Updated our Monthly GBP campaigns before the Black Friday sale - implementing some of the things we’ve learned in SEO testing!The Monthly SEO addon will soon be available for Monthly GBP Campaigns. This should be ready and LIVE before the year-end sale!We are finalizing those daily deals now and getting Year End Sale READY
SEO News For The Past Week
34:00 Catch up on the latest industry and algorithm updates.
December 2022 Google Helpful Content Update Rolling Out With Global ImpactGoogle Keyword Planner Organize Keywords Into Ad Groups Officially Live In EnglishSearch Chrome Tabs, Bookmarks & HistoryGoogle Search Console: Sites Using Subscribe With Google May See Increase In Impressions & Clicks
SERP Changes We're Seeing
Google Launches + Topic Search Bar Refinements After Several Months Of Testing.Google Search Tests "Where To Stop Along The Way"Google Search Tests Short Product Reviews In Image ThumbnailsOfficial: Google Continuous Scroll Now On Desktop SearchGoogle Tests Removing Estimated Number Of Search Results Again
SEO Q&A
27:01 Do you have any plans to put together a "pitch deck" or infographic that we agency owners could provide to our clients to help them understand the purpose of GeoBooster?
45:12 What’s an ultimate location page?
Join us weekly for the latest SEO news and Q&A session with Chaz, with his panelists, where we try to answer all your SEO Questions.
Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.
Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.