
The SEO Mad Scientist
Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape.
Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered.
But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence.
Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today!
And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
Latest episodes

Oct 1, 2021 • 1h 1min
The SEO Vault Episode 108
Episode 108 Table Of Contents
Co-Host; Mike Milas + Jessie Taylor + Sophie Allen
4:34 Web 2.0 Ranker Weekly Update
- Philadelphia Mastermind IS November 5th - 7th - Speakers and Itinerary Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- One Topic Presented By Victor - Local SEO Strategies For Long Term Rankings - Avoiding Cheap Tactics That No Longer Work But Are Still Commonly Used - Using An Analytical Approach To Guide A Campaign - When To Use Data From A Tool Vs Voiding Misinformation - How Campaigns Should Differ From Each Other + More!
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
- Learn More About The Mastermind Here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/?fbclid=IwAR1rUCj4d550ZDWd_qyYytMdItMu2h06D9RseJnyaykrJ8PJVyVVueja-A8
- Confirmed Speakers - Chaz Edwards - Jessie Taylor - Mike Milas - Mike Rayburn - Eldar Cohen - Bucky Helms - Sophie Allen - Jon Kaufman - Traci Rayburn - Jason Guy
- Not Just Web20 Team - All Speakers Will Be In The Exclusive Access Group
- To Learn More About The Weekend Update Subscribe To Web20Ranker: https://web20ranker.com/category/seo-news/
- YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): https://youtu.be/J9TCo9PvRYQ
- Agency Growth Webinar Has Been Rescheduled to October 5th, at 1 PM EST
- Weekend Deal: Custom Signals Sale - Save 25% On The First Month For Monthly Custom Signals - THIS WEEKEND ONLY
- New Case Study On Local SEO - Strategies For Multi-Location Businesses
- Last Weeks SEO Mad Scientist Test On Unicode - This Weeks Test Is Continuing With Unicode
27:40 SEO News For The Past Week
- GMB Added Latino-Owned Attributes
SERP Changes/Tests
- Google Tests Seller Rating Product Star Reviews Box Interface
- Google Local Pack Header Can Show Brands Over Keywords In Search
- Google Adds Booking Links And More Information For Points of Interest
Google Says
- Google: Sitemap Location In Robot.txt Inconsequential - John Was Asked A Question About The Location Of The Sitemap In Robot.txt And If Where It Is Located Matter - He Stated, No
- Google: Best Not To Have Category Pages That Contain Sponsored Products
- Google: We Licensed The Automobile Data In Search, It Does Not Come From The Web - Danny Sullivan
- Google: 200+ Ranking Signals Figure Is Misleading - John Mueller Stated That It Was Misleading In The Sense That It Is Hard To Quantify The Number Of Ranking Signals Google Uses
- Google's Query Interpretation May Shift Over Time As Searcher Intents Change - John Stated That He Imagines That The Intent Shifts Automatically Over Time

Sep 24, 2021 • 56min
The SEO Vault Episode 107
Episode 107 Table Of Contents
Co-Host: Mike Milas + Bucky Helms
3:31 Web 2.0 Ranker Weekly Update
- Philadelphia Mastermind IS November 5th - 7th - Speakers and Itinerary Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
- Learn More About The Mastermind Here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/?fbclid=IwAR1rUCj4d550ZDWd_qyYytMdItMu2h06D9RseJnyaykrJ8PJVyVVueja-A8
- Confirmed Speakers - Chaz Edwards - Jessie Taylor - Mike Milas - Mike Rayburn - Eldar Cohen - Bucky Helms - Sophie Allen - Jon Kaufman - Traci Rayburn - Jason Guy
- Not Just Web20 Team - All Speakers Will Be In The Exclusive Access Group
- To Learn More About The Weekend Update Subscribe To Web20Ranker: https://web20ranker.com/category/seo-news/
- YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): https://youtu.be/J9TCo9PvRYQ
- Agency Growth Webinar Has Been Rescheduled to October 5th, at 1 PM EST
- Weekend Deal: Niche Edit Sale - For Every 5 Niche Edits OR 5 Guest Posts They Buy They Get 10 Tier 2 PBN’s For Free - THIS WEEKEND ONLY
- New Case Study On Local SEO - Strategies For Multi-Location Businesses
15:01 SEO News For The Past Week
- Firefox Is Testing Switching Their Default Browser To Bing For 1% Of Users
SERP Changes/Tests
- Google Maps Adds New Image Carousel Overlay For Businesses
- Unconfirmed Google Algorithm Update - 16th Through 17th
- Google Update Upsets Automobile Industry - Displaying Automobile Information Without Sourcing Where It's From
- Google Hotel Search Bug - Visit Website Button Disappeared
Google Says
- John Mueller - If You Have A Product With Zero Reviews, It Is Okay To Use Product Schema
- John Mueller - Adding Canonicals Can Help Solve Small SEO Issues
- John Mueller - He Recommended To Not Remove Old News From Your News Site For SEO Reasons
- John Mueller - He Stated That There Is A Great Importance To Using Bylines In Articles - Builds Users Trust
- Google: Now Using Titles 87% Of The Time Instead Of 80% - This Is To Help Creators With Issues They May Not Realize That They Are Having With Their Titles
- Google: Accessibility Site Changes Aren't Against Our Webmaster Guidelines
- Google: Intrusive Mobile Elements Won't Impact Indexing But Can Impact Ranking
- Google: We Don't Do Anything Special For All-Caps Headings
- Google: Changing WordPress Themes Can Impact Rankings - This Depends On What Is Being Changed With The Website
- Google Aims To Make Search Help Documentation Clearer And Direct
- Google: It's Not Terrible To Have Related Links Dynamically Change All The Time - This Also Depends On The Situation
Submit Your Questions For The SEO Vault!
https://web20ranker.com/seo-vault-question-submission/
Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube
https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/
Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

Sep 16, 2021 • 57min
The SEO Vault Episode 106
Episode 106 Table Of Contents
Co-Host: Jessie Taylor + Bucky Helms + Mike Milas
3:18 Web 2.0 Ranker Weekly Update
- Web 2.0 Ranker Weekend Deal - Access To Agency Growth Call On 9/21 (1 PM EST) - This Weekend (Last Weekend To Gain Access) Spend More Than 500$ To Gain Access + Additionally 20% Cashback
- Every 4-6 Months There Is An Agency Growth Call - This Is To Share New Systems and Strategies that are Working in Agencies - This is Then Presented To Agency Partners
- New SEO Manager At Web20Ranker - Ben Olsen
- Philadelphia Mastermind IS November 5th - 7th - Speakers and Itinerary To Be Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
- Learn More About The Mastermind Here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/?fbclid=IwAR1rUCj4d550ZDWd_qyYytMdItMu2h06D9RseJnyaykrJ8PJVyVVueja-A8
- Confirmed Speakers - Chaz Edwards - Jessie Taylor - Mike Milas - Mike Rayburn - Eldar Cohen - Bucky Helms - Sophie Allen - Jon Kaufman - Traci Rayburn - Jason Guy
- Not Just Web20 Team - All Speakers Will Be In The Exclusive Access Group
- Labor Day Sale Is Now Live! - Daily Sale
- To Learn More About The Weekend Update Subscribe To Web20Ranker: https://web20ranker.com/category/seo-news/
- YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): https://youtu.be/J9TCo9PvRYQ
- The Main Web20Ranker Website Is Being Combined With The SEO Reports Dashboard
23:49 SEO News For The Past Week
- Google Ads Search Terms Report Gains 6.5x More Query Data
- Microsoft Announced - Microsoft Start - Google's Equivalent Is Google Discover
SERP Changes/Tests
- Google Is Testing Embedding Links Again In Featured Snippets
- Google My Business Removes Site Manager User Role
Google Says
- Google: CTAs Can Sometimes Be Seen As An Ad
- Google: Content Visibility CSS Won't Impact Google Search
- Google: Site Quality Is Not About The Pages Missing From The Google Index
- Google: Website Quality Can't Be Fixed By Technical Changes
- Google: Have Dedicated Pages For Seasonal Sales Events
- Google: Image Uniqueness Isn't Equivalent To Higher Quality
- Google: If You Want To Rank For Those Queries Don't Syndicate Or Republish
- Google Crawl Rate Setting Takes A Day To Work
- Google: We Do Not Differentiate Between Category, Filter, Tag, Or Search Pages
Q&A:
10:59 Have A Dental client that moved into a suite that a previous Dentist was located. Still can not get it live. Any thoughts on how we can get his GMB Active? The previous Dentist had a lot of bad reviews...
21:30 The Pbn links that you offer. Do you physically own those sites?
35:16 How much time or content are you guys spending on the free google website in the GMB?
44:33 I'm Curious How Much Domain Authority Influences GMB Ranking?
52:44 what service with Web 2.0 would you recommend for products for sale for ECommerce?
Submit Your Questions For The SEO Vault!
https://web20ranker.com/seo-vault-question-submission/
Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube
https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/
Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

Sep 10, 2021 • 55min
The SEO Vault Episode 105
Episode 105 Table Of Contents
Co-Host: Bucky Helms + Sophie Allen + Mike Milas
4:50 Web 2.0 Ranker Weekly Update
- Philadelphia Mastermind IS November 5th - 7th - Speakers and Itinerary To Be Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
- Learn More About The Mastermind Here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/?fbclid=IwAR1rUCj4d550ZDWd_qyYytMdItMu2h06D9RseJnyaykrJ8PJVyVVueja-A8
- Confirmed Speakers - Chaz Edwards - Jessie Taylor - Mike Milas - Mike Rayburn - Eldar Cohen - Bucky Helms - Sophie Allen - Jon Kaufman - Traci Rayburn - Jason Guy
- Not Just Web20 Team - All Speakers Will Be In The Exclusive Access Group
- Labor Day Sale Is Now Live! - Daily Sale
- To Learn More About The Weekend Update Subscribe To Web20Ranker: https://web20ranker.com/category/seo-news/
- YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): https://youtu.be/J9TCo9PvRYQ
- The Main Web20Ranker Website Is Being Combined With The SEO Reports Dashboard
- Local Viking Update - White Label Has Been Resolved And The Other Option Is Now Live!
- New Blog Has Been Published: https://web20ranker.com/backlink-audit-cleanup-step-by-step/
29:03 SEO News For The Past Week
- Bing Content Submission API Is Now Available To All
- Microsoft: 20% Of Bing Results Offer Direct Answers
SERP Changes/Tests
- Google Page Experience Update Fully Live As Of September 2nd (for Search & Top Stories)
- Chatter In The Community Over A Possible Unconfirmed Update (Tools Were Seeing Spikes) - Could Be A Result Of The Page Experience Update
Google Says
- Google: Changing An IP Addresses Something That Is Not An Issue, But This Then Can Impact Crawl Rates
- Google: Prerendering With GoogleBot You Don't Need All Your Sites Functionality To Work
- Google: Don't Put To Much Content On Category Pages
- Google May Automate The Removal Of Recipe Rich Results For Listicles
- Google: Avoid Using Knowledge Graph IDs For SameAs Property
- Google: URL Parameters Don't Make Links Unnatural
Q&A:
15:24 Do you guys think that on the GMB postings that Google will start reviewing them before the post is approved just like they do with edits? I heard this in a couple of groups.
19:00 If you have a knowledge panel for a keyword, are they locked in?
24:00 I've never dealt with anything close to banking-type clients. How you would answer that question when you are competing with the big banks?
37:12 What if you don't use the cheap one, but actually rent an office from them?
41:13 Does Web20 monthly GMB services cover updates to schema and stuff as Google's rules change?
Submit Your Questions For The SEO Vault!
https://web20ranker.com/seo-vault-question-submission/
Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube
https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/
Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

Sep 4, 2021 • 51min
The SEO Vault Episode 104
Episode 104 Table Of Contents
Co-Hosts: Mike Milas + Bucky Helms
4:10 Web 2.0 Ranker Weekly Update
- Philadelphia Mastermind IS November 5th - 7th - Speakers and Itinerary To Be Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
- Learn More About The Mastermind Here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/?fbclid=IwAR1rUCj4d550ZDWd_qyYytMdItMu2h06D9RseJnyaykrJ8PJVyVVueja-A8
- Confirmed Speakers - Chaz Edwards - Jessie Taylor - Mike Milas - Mike Rayburn - Eldar Cohen - Bucky Helms - Sophie Allen - Jon Kaufman - Traci Rayburn - Jason Guy
- Not Just Web20 Team - All Speakers Will Be In The Exclusive Access Group
- Labor Day Sale Is Now Live! - Daily Sale
- To Learn More About The Weekend Update Subscribe To Web20Ranker: https://web20ranker.com/category/seo-news/
18:59 SEO News For The Past Week
- Google's Titles Are Being Switched Out - 77% are Being Replaced With The H1 Tag
- Jessie Taylor Revolving Around The Fact That GMB Is Now Making Comparisons Between Places You’ve Visited And Places You’re Thinking About Visiting She Stated
"I’m thinking this will eventually impact rankings as well. They will be more personalized and based on individual interests, a customized feed of local results...How will this affect Local SEO?"
SERP Changes/Tests
- Google Search Tests Double Indented Results
- Google Tests Expandable Search Snippet Carousels
Google Says
- Googles John Mueller Stated, "just because one algorithm selects something as a title doesn't mean it's a better title." "There are certainly also situations where maybe Google's algorithms select the worse title and where you want to keep the one that you had there,". This Means, That John Mueller Recommends You To Not Just Blindly Replace Your HTML Title Tags With Googles Titles
- John Mueller Also Stated That Generally, Removing Your AMP Page Shouldn't Result In Search Ranking Decline
- John Mueller Stated That Keyword Rich Domains For Your Website Won't Help You Rank
- John Mueller Then Stated That Lighthouse Scores Do Not Affect Your Website
- John Mueller Lastly Stated That Content Behind Paywalls Isn't Immediately Thin Content
Q&A:
32:20 I've seen more than a few whining about GMBsuspensions and connecting it to LV. I haven't lost any. Have yall see more?
39:30 What do you guys use to geotag images? And are they sticking or is it a waste of time....?
Submit Your Questions For The SEO Vault!
https://web20ranker.com/seo-vault-question-submission/
Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube
https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/
Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

Aug 28, 2021 • 55min
The SEO Vault Episode 103
Episode 103 Table Of Contents
Co-Host: Sophie Allen + Mike Milas + Bucky Helms
7:50 Web 2.0 Ranker Weekly Update
- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
Check Out Ticket Prices (Early Bird Discount Until End Of August!): https://web20ranker.com/local-marketing-mastermind-and-seo-conference/
- Early Bird Discount Ends In 1 Week! - Take Advantage Of The Discount Now!
- Cleaning Up The Web 2.0 Website - Currently Doing Research On The Customer Side (User Experience)
31:28 SEO News For The Past Week
- Google Posts Can Now Appear On Third-Party Sites Without Your Knowledge - Google My Business Posts - Google Will Notify You When Your Posts Are On Google Services And Third Party Sites
- Google Ads Update - New Redesign For Campaign Wizard
- Recent Bug Lead To Impression Declines
SERP Changes/Tests
- Google Continuing To Test "People Also Ask" And "People Also Search For" -
- Tests For Multiple Types Of Carousels - "People Also Research" And "People Also Shop For In Similar Products"
- Google Confirms Titles Did Change - Google Stated That They Are Not Using The Searchers Query
- Google Link Spam Update Complete
- Google My Business Products Now Need to be Reviewed
Google Says
- Danny Sulivan Confirms That Personalization Is Not A Huge Part Of SERPS And Rankings
- John Mueller Stated That There Are No Plans To Separate Indexing
Q&A:
4:50 How Many Citations Are Included In The Web 2.0 Citation Cleanup?
12:23 We Have A GMB That Is Ranking Better Outside The Service Area Then Inside, actually by far, Any Idea How Or Why That Happens?
15:44 My Clients GMB Got Instantly Suspended For Appliance Repair Company. It's A Real Business And Real Address... Does Anyone Have Any Ideas Why?
17:22 I Have A Landscaper Client And Google Keeps Making A Massive Amount Of Suggestions To The Categories. What Should I Do? I Declined The Changes And Google Keeps Adding Them.
20:55 Postcard Verification Is Still The Gold Standard Though?
24:57 When Analyzing Competitors URL Structure And All The Top Results are using older methods like "location + kw" pages instead of internally linking location pages to non-geo service pages, do you replicate the SERPs old structure or use cleaner method w internal linking?
29:00 Do You Still Believe In Reverse Driving?
44:28 I Saw A Lawyer Putting His Services Into Products. You Think Google Will Dump On That?
Submit Your Questions For The SEO Vault!
https://web20ranker.com/seo-vault-question-submission/
Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube
https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
https://www.facebook.com/web20ranker/
Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

Aug 20, 2021 • 1h 6min
The SEO Vault Episode 102
Episode 102 Table Of Contents
Co-Host: Jessie Taylor + Sophie Allen + Mike Milas
3:19 Web 2.0 Ranker Weekly Update
- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
Check Out Ticket Prices (Early Bird Discount Until End Of August!): https://web20ranker.com/local-marketing-mastermind-and-seo-conference/
- 2021 Q3 State of Local SEO Webinar - 100% Free To Join! - Limited Seating Event For The Web 2.0 Ranker / Local Client Takeover / Local SEO Community FB Group - What's Working Now In Local SEO Plus Q&A Session - The Updated Signals, Tactics, And Strategies That Are Having The Largest Ranking Impact In The Local SERPs - August 25, 2021, 1:00 pm EST
- Signup Link For The Webinar: https://us02web.zoom.us/webinar/register/WN_yuSWgogrSFW_4Zesk-UYWA
- Fully Rebuilt Press Release Distribution Platform - New Syndication Partners, 4x The Amount of Do-Follow Links Available, Real Regional News Channels, Google News Networks and Guarantee!
- Weekend Deal - 25% Cash Back On All Stand-Alone Account Building Services (Socials, Citations, Brand Accounts) - This Is The Foundation To Start Your Entity Optimization For Local Brands
- Local Viking Update - Whitelabel Instances Are Going Live - Rebuilt Support System (Faster Support And Turn Around Times)
- Entity Optimization - Google Has An Entity Engine - Influences Local (Local Is An Entity)
35:20 SEO News For The Past Week
- Google Link Spam Update - Guest Posts And Affiliate Links Are Being Targeted If They Are Not Relay Sponsored
- Google Ads Update - Paid For By Label Added To All Political Ads
SERP Changes/Tests
- Unconfirmed Google Update (August 14th) - SEO's and SEO Related Tools Were Seeing Fluctuations - Danny Sulivan of Google stated that the “Link Spam Update” is still rolling out, so there is a possibility that those fluctuations (from August 14th) are the tail end of the Link Update
- Google Search Adds 3D & AR Periodic Table
- Google Opens Up Indexing Bug Reporting Tool To Search Console Users
- Google Local Result With Reviews From "The Web" & "Independent Sites" - Someone “spotted Google showing not just the number of reviews with the review summary in stars, but where Google labels if the reviews are "from the web" or from "independent sites.".
- Top Stories In Google Search Appearing Blank - Google Has Confirmed That This Was A Bug On Their End
Google Says
- Google Looking To Improve Knowledge Panel Edit Requests - Danny Sulivan Of Google Stated That Google Is Looking To Improve Their Response Times When It Comes To Knowledge Panel Edit Requests
- Google: Cover All Your Bases With Searcher Intent & Your Content - John Mueller Responded That It "makes sense to create content that covers “both possible intents.” - So You Want To Create Content That Covers All Types Of Intent That Your Company Can Provide.
- Google: We Will Retry Old Redirect URLs For Years - John Mueller Confirmed That Google Will Continue To Retry Old, Redirected URLs For Years If The Redirect Remains In Place For A Long Time

Aug 19, 2021 • 58min
The SEO Vault Episode 101
Episode 101 Table Of Contents
Co-Host: Sophie Allen + Bucky Helms
4:24 Web 2.0 Ranker Weekly Update
- 2021 Q3 State of Local SEO Webinar - 100% Free To Join! - Limited Seating Event For The Web 2.0 Ranker / Local Client Takeover / Local SEO Community FB Group - What's Working Now In Local SEO Plus Q&A Session - The Updated Signals, Tactics, And Strategies That Are Having The Largest Ranking Impact In The Local SERPs - August 25, 2021, 1:00 pm EST
- Signup Link For The Webinar: https://us02web.zoom.us/webinar/register/WN_yuSWgogrSFW_4Zesk-UYWA
- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
Check Out Ticket Prices (Early Bird Discount Until End Of August!): https://web20ranker.com/local-marketing-mastermind-and-seo-conference/
- New Blog Post Out On The Web 2.0 Ranker Website - Google Link Building Blog Related Post - Niche Guest Posts, Affordable PBN's, Good Guest Posts, and Premium Outreach Links - Also Launching NEW Niche's
- NEW Weekend Deal! - All Press Services (Except Bulk) are 25% Off Starts This Friday!
- Custom Built Press Syndication Platform - Premium Press With AP News - Go Check It Out Now!
- Version 2.0 Press Syndication Will Have Whitelabel Instances For Agency Partners
- New Link Management Dashboard - To Ensure Better Quality Of Bought Links
26:23 SEO News For The Past Week
- Possible Problem With Indexation - Pages Are Dropping In And Out Of The Index - None Persistent Issue, and Google Has Yet To Confirm If It Is An Issue
- Google Sharing Data Handling Details On Search Console Insights Reporting - Published A Blog Post, With New Details On How Data Security Is Tailored To Content Creators And Website Owners
SERP Changes/Tests
- Google New Affordable Picks Carousel Showing In Mobile Search - Google Is Now Showing A New Carousel To “help shoppers find lower-cost, cheaper and more affordable products.”.
- Google To Restrict Ad Targeting On Children - Google Recently Listed Changes It Is Making Around Children And Search - SafeSearch Assistant Will Be Automatically Enabled For Accounts 18 And Under
- Unconfirmed Google Search Ranking Algorithm - The SEO Community and Certain Tools Are Seeing Fluctuations - Google Has Yet To Confirm Anything
- Google Enforcing Some Physical Addresses For Some Google My Business Listings - Google Is Now Requiring Some Businesses To Add A Physical Address And Not Be A Service Area Business In Google My Business
Google Says
- Google: Linking To Lesser Websites Doesn't Make Your Site Less Relevant - John Mueller Of Google Stated "Does a link to a “lesser” website makes a result less relevant? Do links on Wikipedia make it less useful? Not at all.”. Now if links are spammy and manipulative then Google won’t trust said links.
- Google Search Console Doesn't Filter Out All Bot Traffic - John Mueller confirmed that the Google Search Console does not filter out all bot traffic.
- Google: Alt Text Is Important For SEO - Google’s Martin Splitt said that “alt text is important for SEO too.”
- Google: Each Core Update Can Affect Search Rankings Differently - John Mueller clarified that when Google pushes out new core updates that each one can impact Google’s core rankings differently. - Each Update Could Impact Your Site Differently, Or It Could Not

Aug 6, 2021 • 1h 30min
The SEO Vault Episode 100
Episode 100 Table Of Contents
Co-Host: Mike Milas + Jessie Taylor + Bucky Helms + Danielle Windsor
17:07 Web 2.0 Ranker Weekly Update
- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced
- Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
- Dynamic Event - Can Fit 3x The Previous Amount Of People
- You Will Leave With The Pieces Of YOUR Agency That You Need!
- At Certain Access Levels You Gain "Accountability"
- 12 Month Group Comes With Networking & Quarterly Calls
Check Out Ticket Prices (Early Bird Discount Until End Of August!): https://web20ranker.com/local-marketing-mastermind-and-seo-conference/
1:02:18 SEO News For The Past Week
SERP Changes/Tests
- Google Removes Safe Browsing As A Google Ranking Signal - This Comes From The Google Page Experience Update
- Google Testing Discussions Carousel - Google Is Testing A New Design Layout For Displaying Forums In The Search Results
Google Says
- Google: Try To Use One Sitemap File For Google News
- Danny Sulivan - Confirmed That Google Core Updates Can Sometimes Impact Both Image Search & Local Search Results
- Google: If You Remove A Part Of Your Website You Will Rank Differently - John Mueller Confirmed
- Google Says Coming Back In Search Is Faster Than Dropping Out In Search After Downtime
Q&A:
9:56 Do you know if it's possible to get a due follow link from my maps? Or did Google close that one? Is it still worth getting?
25:02 Chaz - I'm linking my social profiles, my press releases, and my guest posts, should i link "web20" links? the links I find when i do a brand search?
30:10 AP News - Is This US Specific?
33:09 Chaz - I've looked at some past posts from you (Web20Ranker) regarding CTR manipulation. In some you indicate that it's legit, and it's something that web20ranker.com does, and in others you say it's overrated, can you clarify?
47:28 Tier 2 links. How many tier 2 links to a GP and what metric do you use to decide how many you link to a GP; DR? RD? Traffic? Keywords?
49:24 I have 3 websites, 2 of them i've used ALL of your GMB services (they were all pieced together), for my third website, what service/option is there to encompass all of them?
51:47 A client has a car rental company near the Toronto airport (despite the airport address actually being in the connecting city of Mississauga). The client has an affiliation with a European vehicle rental company too. The problem is...a) my client's GMB address is in "Mississauga". b) the affiliate also has a GMB at the exact same address as our client - but with " - Toronto" added to the GMB name. If I search the area for "car rental mississauga" or even "car rental" my client comes up. But if I search for "car rental toronto" the European affiliate comes up. I'd rather my client show up for "car rental toronto" since that is a way more popular kw. Anything I can do to help get my client showing up for "car rental toronto" related kws?
1:06:09 Speaking of YouTube when you put on the subtitles on your videos do you think Google is picking that wording up for keywords?
1:08:47 Do you take a different approach ranking a local service business that is commercial only? But that does 0 residential?
1:14:40 Is there any value in doing multi-language websites if you live on the border?
Submit Your Questions For The SEO Vault!
https://web20ranker.com/seo-vault-question-submission/
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Jul 30, 2021 • 55min
The SEO Vault Episode 99
Episode 99 Table Of Contents
Co-Host: Sophie Allen + Bucky Helms + Mike Milas
2:01 Web 2.0 Ranker Weekly Update
- AP News Brand Feature Is Officially LIVE!
- Philadelphia Mastermind IS November 5th - 7th - Early Bird Discount is NOW LIVE! - Speakers and Itinerary To Be Announced
- NEW GIVEAWAY For The 100th Episode! - Ticket To The Mastermind - Giveaway Will Be Live On The Vault! - Agency Level Giveaway - EXCLUSIVE LEVEL Includes 12 Month Exclusive Consulting
36:54 SEO News For The Past Week
- Google Link Spam Update - Could Be The Cause Of Any Recent Changes
SERP Changes/Tests
- Google Local Business Listing In Search Displays Areas Served - Shows What Regional Areas Businesses Serve
- Google Changes Eligilibility For Fact Check Rich Results - New change Makes It So You Can Only Have 1 "Rich Result" Per Page
- Google Removed Where Your Business Is Located At
- Review Stars Are Back In SERPS
Google Says
- John Mueller On The Recent Google Link Spam Update - "You Don't Have To Change Your Links To No Follow and Sponsored"
- John Mueller - Google Does Not Ignore All EDU Links
- John Mueller On Google Page Experience Update - Google Page Does Like To Have Duplicated Codes
- John Mueller Says Try Google Shopping Feed - Now Free Google Shopping That People Can List
Q&A
8:11 in GMB is a mobile service-based business better off having a fixed address that services x amount of areas or just have it as a serviced area business with no fixed address. Will either option make it rank better or in more areas?
16:32 Do you think you can rank for a highly competitive keyword organically without having a verified GMB?
21:01 I understand SEO citations for local are critical but how many should you start with? Any Testing on that?
26:06 I understand citations for local are critical. How many citations should you start with?
27:57 Do you guys think doing affiliate SEO or Rank N Rent selling leads is better or more profitable for your experience?
Submit Your Questions For The SEO Vault!
https://web20ranker.com/seo-vault-question-submission/
Also, Catch us Live on YouTube at 4 pm EST on the Web 20 Ranker YouTube
https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA
Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook
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Interested in being a guest on the vault!? Sign up now
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