The Art of Online Business

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Thinking about adding a membership to your already growing business? Already have a membership? An online course? Have you considered that one might not be the best idea for your business? ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business. You see, I built my business with online courses, but I’ve also had memberships too. And I like both for different reasons. I've covered a lot about online courses here on the show, but not a ton about memberships. Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Yes, open rates have gone down. But there are different ways to increase your open rates. And one of the best ways shouldn’t come as a shock to you. It's using a lead magnet to build your email list. For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that: Solves a specific problem your audience has. Gives a quick win Gives solutions in the format that aligns to how your audience consumes your content.Overdelivers on the quality of the content. Is a logical step towards your offer Builds trust and respect with your ‘perfect person’ The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for your business. Out of these 17 ideas, pick one that aligns with your business and your audience. Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting. So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍My first experience with leading a team was way back in the wild west days of the Internet when I was at AOL, managing a team of like 12 people. But that was corporate. Sure I learned some valuable skills, but I also feel like it's different when it's your own business. As a business owner, over the years I've wasted so much money, time, and energy on hiring the wrong people who needed a lot of managing and overseeing. And as the business has grown and evolved, I've learned 3 big things when it comes to managing your team: You don't even need to be the manager of your team (you can hire someone to do that)If you don't have someone to be the manager and it falls on you, the good news is you don't have to be a good manager yourself. Systems and processes — the clearer and simpler they are make it super easy for people on your team to succeedPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling your membership, but he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Most people view revenue as the measure of success of a business.But I want to offer you a different perspective. Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍What you don’t hear about is how much of that revenue is actually profit  or that they’ve worked themselves to the bone to achieve it. The danger in this for so many course creators and online coaches is that we hear about all this money and we start thinking that that’s what success looks like. We start chasing someone else’s version of “success”. I once made that  same mistake too, chasing another person’s version of success, and it made me both mentally and physically exhausted. This episode will  offer a different perspective on measuring the success of your business while also helping   you identify what your version of success looks like.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it out of the park in her first launch. Hallie welcomed  almost 500 members in the first 45 days and she did primarily by  listening and taking note of what her existing audiences were asking for. When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program... Research what your customers want and find the gap that’s in your industry. Take advantage of resources you already have. Keep listening to feedback and create content based on it. Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)Check out the timestamps below if you want to jump to a specific area of the conversation as we deep dive into the super successful launch of her brand new membership.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I then record a personalized Loom video with my critique, ideas and feedback. This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take. So after seeing so many opportunities for improvement, I started asking myself…What IS the best color for your CTA buttons? I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones. And my findings were super interesting…I had no idea different colors “spoke” to people in different ways. Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back. And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page. But after my research, and seeing so many landing pages over the years, I now have some new best practices… And I’m sharing them all with you today, on the podcast.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel