The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
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Dec 3, 2021 • 30min

What’s NOT Working Right Now

Let’s talk about a big misconception that a lot of people have about success. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful.In other words, if you’re not hustling—if you’re not working non-stop—you aren’t going to be successful.Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.And hustle is no guarantee that you’ll be successful. I know plenty of very successful people that work way less than you would think they do.So, today I’m going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Dec 1, 2021 • 58min

Your Membership Questions Answered (Membership Series)

Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Accelerator program with a successful membership already in place, or they’re adding one to their business.I’m going to be covering a lot of points here in today’s episode. If you’re thinking about adding a membership to your business, or you already have one, this show is going to be super helpful for you.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Nov 26, 2021 • 53min

(Best of!) Let’s Get Personal: a Q&A With My Wife Amy

What's up, my friends, thank you so much for tuning in today. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening.Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I'm truly grateful for.I want to share this episode with you again, because I get asked about this show all the time.For episode number 400, I invited my wife on the podcast. This was the first time she'd ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn't know what the questions were ahead of time. So, we dive into a lot of topics here today that I've never discussed prior to that episode.So, without further ado, let's dive into this best-of episode with my wife, Amy.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAmy’s LinksStrong Inside/OutStrong Inside/Out coachingStrong Inside/Out is on InstagramFollow Amy on InstagramFollow Amy on Facebook
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Nov 24, 2021 • 53min

How to Use Play & Fun to Create a Thriving Membership, with Jeff Harry

Do you want to have more fun at work and be more productive? ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode, I talk to Jeff Harry about incorporating play and fun into your business. Specifically, we’re going to be talking about incorporating that into a membership program in your business.Jeff works with companies and individuals to help make their work more fulfilling and discover their joyful purpose, all while removing what is getting in the way of their success.Through positive psychology play, he creates a safe space for teams and individuals to have difficult conversations and address uncomfortable challenges, and do it in a play-oriented way.Whether you have a membership right now, or you’re thinking about adding a membership to your business, we’re going to be talking about how to play more and have more fun, and how you deliver that in your membership so you can increase your retention.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJeff Harry’s LinksFollow Jeff on TwitterJeff’s Instagram
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Nov 19, 2021 • 13min

How He Generated An Extra $6,500 By Asking "What if This Were Easy?"

Today, I want to talk about an example of answering the question, “What if it were easy?” ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍“What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something.I say, “What if it were easy? What would it look like if it were easy?”We try to over-complicate things all the time. For years I tried to over-complicate things.And let’s just be honest, I still do that sometimes today, too.When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Nov 17, 2021 • 1h 4min

How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett

Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I talk with Autumn and Chantee Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAutumn Witt Boyd’s LinksAutumn Witt Boyd’s InstagramThe AWB FirmAWB’s Prep to Scale ChallengeChanteé Hallett’s LinkConnect with Chantee on LinkedIn
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Nov 12, 2021 • 20min

Pros & Cons of "Black Friday" Promotions

Have you been thinking about running Black Friday promotions? ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍As we approach the holidays, this topic has come up more and more during our Accelerator coaching program calls and in our community.I have some pretty strong feelings about running promotions for Black Friday, so in this episode, I am sharing what I believe are the pros and cons of doing so.At the end of this episode, I am also sharing with you somebody who I think is doing things the right way when it comes to a Black Friday promotion.Tune in to this episode if you are someone who has been thinking about running a Black Friday promotion or if you have already started implementing your plans for one because I might just say something that leads you in a totally different direction.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Nov 10, 2021 • 30min

Are Facebook/Instagram Ads Still Working?

Are Facebook ads working for anyone right now?  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this?If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, and you’re definitely not alone in it!In this episode, I am answering this question for you, and I think you’re going to want the answer to this whether you’ve been running ads in your business or not.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Nov 5, 2021 • 32min

16 Ways to Repurpose One Piece of Content

How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet? ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return.In this episode, I am talking to you about leverage, and more specifically, how it pertains to the content that you're putting out.To me, leverage is the use of a small initial investment to gain a relatively high return, so that's what we're talking about when it comes to creating content.Press play and grab a pen and paper because I am giving you 16 ways to repurpose one piece of content in this episode, and I am even telling you how I repurpose each podcast episode.You’re not going to want to miss it!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Nov 3, 2021 • 1h 8min

(Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean

Thinking about becoming a copywriter? Or maybe hiring one?  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.We're also going to cover things like: how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

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