The Art of Online Business

How do you know if your evergreen funnel is working?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this quick tip episode of Art of Online Business, I’m sharing another Ask Rick episode. A question I hear from my Accelerator coaching members all the time is how to know if your evergreen funnel is working. This question can be tricky to answer if you don’t have all of the pieces to the puzzle. It can be overwhelming to look at the entire funnel at once. To make it easier, we need to look at each piece of the funnel and see where the actual breakdowns are. By collecting the right data and getting the whole picture, you can begin to optimize your funnel to increase your revenue. That is the foundation that you need to scale your business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Let’s talk about business values.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Your values are the foundation of your online business. I’ve been running my business for nine years, and putting my values into action has been one of the hardest things I’ve done. It impacts a lot more than you may think. When you’re living through your values and making business decisions through your values, it can completely drive your online business success. Not only does it impact your revenue, but it also has a huge impact on your happiness. Our values allow us to differentiate ourselves from others and guide how we show up in our business and interact with others. In this episode of Art of Online Business, I’m sharing 10 ways your values can drive your online business success. It’s not always easy, but you become so much freer in your business when you make decisions through the lens of your values. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Let’s talk about context when it comes to your team. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍One of the simplest things you can do with your team is to give them context. In this quick tip episode of Art of Online Business, I’m sharing what I mean by this and how you can do it with your team to get them more involved in your business. We all want our team members to be more involved and enrolled in our business, but how do we do it? No one will ever care about your business as much as you do, but you can likely get them more involved than they already are with a simple shift in how you approach assigning tasks for your team members. In this episode, I’m sharing ways that you can give your team context and why it enrolls them into your business even more by creating a culture that allows them to bring their ideas to the table and understand their importance. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode of Art of Online Business, I sat down with Gert Mellak, my resident SEO expert, to talk about what all of this means in terms of SEO for our business. Gert Mellak is an SEO Expert and Digital Marketer, and the founder and CEO of SEOLeverage.com, a conversion-driven SEO agency. Gert works with online coaches, course creators, and e-commerce brands to help them convert more relevant traffic into leads and sales.Gert walks us through step by step how to use AI to simplify and speed up the process of writing SEO-friendly articles for our website and the importance of semantically related content. He also shares an important update from Google about how we can maximize our content. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelGert Mellak’s Links: Visit the SEO Leverage websiteLearn more about GertFollow him on InstagramConnect with him on LinkedInFollow Gert on TwitterEmail Gert at gert@seoleverage.com

Are you wondering how you can find out how your team is feeling about their workload? ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this quick tip episode of Art of Online Business, I’m sharing how you can get an instant pulse on their workload using Slack or your team communication tool. This concept is called Green Light, Yellow Light, Red Light and it has been a complete game changer for me in my business. It allows me to quickly and easily find out what my team's workload looks like and find out if they need more or less work or if they are in a good place. I encourage you to incorporate this concept into your business. It’s a super simple way to get a good idea of how your team is feeling. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Let’s talk TikTok.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍It’s been a little while since we have talked about TikTok on the show and in this episode of Art of Online Business, I invited one of my Accelerator members, Keenya Kelly, back onto the show to share what’s working with TikTok today, what she’s hearing from the people at TikTok, and how we can make video creation as easy as possible. Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.If you aren’t on board with TikTok yet, you’re definitely going to want to tune into this episode so you can see how powerful this organic marketing strategy really is. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKeenya Kelly’s Links: Join Keenya’s challengeFollow her on InstagramFollow her on TikTokFollow her on FacebookCheck out her YouTube channel

As online business owners, we know how fast things can change. What worked before might not work now, and what’s working now, might not work in the future. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In order to stay in business and continue to bring in revenue, we have to be in tune with what is changing and adjust our business based on what our audience needs from us. In this quick tip episode of Art of Online Business, I’m diving into why this is so important and how you can use this information to jumpstart your marketing efforts and fine-tune your message to attract more clients or customers. Your audience is going through changes all the time, and if you don’t follow along with those changes, it’s going to be harder to stay relevant to them. When we solve the current pain points of our ideal audience, we can grow both our business and our impact as a result. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Do you know how to legally protect your membership? ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode of Art of Online Business, I’m sharing a replay of a fan-favorite episode from November of 2021 where I sat down with Chanteé Hallet and Autumn Witt Boyd to talk about everything you need to know about legally protecting your membership. Autumn Witt Boyd works with influencers to help them protect their members and avoid costly legal mistakes while scaling their businesses.I talk with Autumn and Chanteé Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAutumn Witt Boyd’s Links: Autumn Witt Boyd’s Instagram Check out the AWB FirmChanteé Hallett’s Links: Connect with Chanteé on LinkedIn

What would you do in your business if you knew you were going to win? If you knew that you can’t lose, how would you do it? ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode of Art of Online Business, I’m sharing a coaching call that I had with one of my Accelerator members, Hallie Sherman. She already has a very successful membership program, and today, we are mapping out a new launch that she is thinking about doing for her audience. Hallie Sherman is a speech pathologist devoted to helping other SLPs succeed through low prep, engaging therapy options that keep their students motivated.She, like many of us,  wants to grow her business and have a bigger impact. But sometimes we, as business owners, start to think about what could happen if it doesn’t work out. There’s a mindset piece that can get in the way of our success. It’s important to remember, when you approach your business as if you couldn’t lose, you will win no matter what, and that’s the theme of this episode. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Hallie’s Links:Check out Hallie’s websiteListen to Hallie’s podcast

The stuff I’m getting ready to share with you is going to send you down a rabbit hole that will blow your mind. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode of Art of Online Business, I’m sharing 6 AI tools that every online business owner should be using today. There’s been a lot of talk lately about AI and I really want to talk to you about it too because it’s not coming up in the future - it’s already here. We can either choose to ignore it and call it scary or we can choose to embrace it and see how it can help our business. I really believe that this can streamline a lot of things that we do in our businesses. I have always prided myself on not chasing shiny new objects, but I don’t think this is a shiny object. This is something I don’t think we should be missing out on. There are so many ways that we can use these tools that are helpful to us as entrepreneurs, and this is only scratching the surface so I recommend you try it out for yourself. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel