

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

20 snips
Jan 13, 2023 • 23min
How to Ethically Sell In the DMs (Scripts Included) | w/Kendra Perry
In this quick tip episode of Art of Online Business, I want to continue our series where I invite one of my Accelerator Coaching members onto the show to teach you something that can really help you in your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode, I sat down with Kendra Perry to talk about how to ethically sell in your DMs. Kendra has found a lot of success in selling her online programs through direct messages and she's sharing her top tips today. Some people do this in a way that is spammy and not in alignment with most people’s values. However, the way Kendra does it is really ethically sound and within her values, and she does such a good job with it. So in this episode, she’s sharing how she generates organic leads from the following she already has and some of the scripts that she uses when DMing people to talk to them and learn more about them. Kendra is a former multiple 6-figure Functional Health Practitioner turned online business mentor for Wellness Coaches and Practitioners. She is on a mission to help coaches go from broke AF to having highly profitable and fulfilling virtual practices.She is the creator of Health Coach Accelerator™ which helps coaches and practitioners making under 5K/month online to DOUBLE or TRIPLE their income in 180-days or less. Kendra has been featured in Arianna Huffington’s Thrive Global, CEO Blog Nation and Authority Magazine for her expertise in sales. When she isn’t getting fired up about business & marketing, you will find her indulging in her love of skiing, mountain biking and camping in the remote mountains of beautiful British Columbia, Canada.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKendra Perry’s Links: Visit Kendra’s websiteCheck out Kendra’s podcastFollow Kendra on InstagramFollow Kendra on YouTubeFollow Kendra on FacebookConnect with Kendra on LinkedIn

Jan 11, 2023 • 1h 2min
From $0 to $100K in 93 days | w/ Neill Williams
In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help This was a brand new offer with a brand new audience. She didn’t market to her existing audience at all. She started entirely from scratch. In this interview, she shares why she decided to do that. We also break down the entire funnel.For the first half, she used an Evergreen funnel with no webinar or video series. Her new audience went from Facebook ad to the lead magnet, to the email follow-up, and then to purchasing her $2000 program. This is not an easy thing to do, not a lot of people can make it happen. In this episode, Neill breaks down exactly how she did it. She utilized the power of testing and had an enormous amount of success, and quickly. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Neill Williams Links: Listen to the Unbusy Your Life podcastCheck out Neill’s websiteFollow Neill on InstagramConnect with Neill on Facebook

Jan 6, 2023 • 23min
Are You Creating Your Business Around Your Life? | a Dec 2021 Classic
Are you creating your business around your life? Or, are you creating your life around your business? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help On today’s quick tip episode of Art of Online Business, I want to share a classic replay of an episode from December 2021. In this episode, I dive into how you can make sure that you are planning your business around your life. A lot of people do the opposite, and I want to help you reverse that. The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.It’s a lesson I don’t want you to learn the hard way.I had to go through a serious period of burnout in my business before I realized my priorities needed to change.From a revenue standpoint, things were going great. Behind the scenes, things were not going well in terms of my health.I realized I needed to start creating my business around my life. When I made that mindset shift, everything started to change for the better. My physical and mental health and my relationships all improved.Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill Williams' Links:Visit Neill Williams’ websiteCheck out Neill Williams Coaching

Jan 4, 2023 • 1h 1min
9 Thoughts On What's Ahead for 2023
Happy New Year! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I’m not sharing any forecasts or predictions. It’s hard to predict anything that will happen. So what I’m going to do instead in this episode of Art of Online Business is share nine thoughts on what’s ahead for 2023. Through my Accelerator coaching program, I have access to a lot of different types of businesses, mindsets, and strategies in addition to my own nine years of experience running an online business. So I have a lot of thoughts on ways that you can set yourself apart, and create a healthier, more sustainable business that will help you serve your people in a deeper way. Along with those nine thoughts, I’m also sharing a bonus thought that is crucial because if you don’t have it, it’s going to be very hard to be successful in your business or it’s going to take much longer for you to be successful. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 30, 2022 • 34min
My Exact Business Plan for 2023
Happy New Year! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode of Art of Online Business, I am sharing my exact business plan for 2023. If you tuned in to the last episodes, you know I shared my biggest lessons and takeaways from 2022. So that provides a lot of context for why I set up my business plan for this year the way that I did. The problem was that I didn’t focus enough on the basics of my business in 2022. I didn’t give marketing the attention that I should have. I also didn’t focus on list building, getting on other podcasts, email marketing, or social media like I feel I should have. So today, I’m sharing the things that I plan to do in 2023 to get back to the basics as well as some other things I will be doing to add more simplicity to my business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 28, 2022 • 30min
My Biggest Lessons and Takeaways of 2022
How did your business do in 2022? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I’ve had some pretty big lessons and takeaways during this year and in this episode of Art of Online Business, I want to share them with you. As a result of these lessons, I have some plans for how I’m going to be moving forward in 2023, and I’ll be sharing those in the next episode. To be honest, this year wasn’t as strong of a year in business as last year, and I learned a lot from it. A big one is that you need to be consistently planting seeds, or marketing, whether things are going well in your business or not. Aside from this podcast, I didn’t do as much marketing, and that taught me a lot. You can’t control what happens in your business, but you can control your thoughts about it and what you do with the lessons you learn. I’m sharing more about this lesson and the others that I had this year so that you can see how I’m planning to move forward in my business and start the next year off strong. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 21, 2022 • 47min
$1M From a $297 Course in Less Than 2 Years | w/Jessica Berk
Have you ever heard that you can’t create a $1 million business off of a smaller offer? That simply isn’t true and today’s guest is proof of that. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jessica runs an evergreen funnel to her course and gets better sales than when she offered live launches. In this episode, she’s here to share exactly what she does, how she does it, and how she got to where she is today. You’ll also get some behind-the-scenes coaching so you can see how I am working with Jessica to solidify her business so that she can scale it even more. When her 3 year old moved to a big girl bed and started refusing to go to bed and waking up at all hours of the night, she felt like she had a newborn again. She and her husband were miserable! She decided she couldn't survive like this.Everyone talks about sleep struggles when you have a baby, but no one was talking about the sleep struggles that happen when kids get bigger!So, she learned everything she could about toddler development and behavior and got certified as a sleep coach.She's spent the last 7 years perfecting a foolproof framework, the REST Method™, to turn kids into independent sleepers.And she's successfully helped thousands of parents with even the most strong-willed kids get them to bed happily before 8pm and sleeping soundly 10 - 12 hours through the night – with no wake ups.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJessica Berk’s Links: Visit Jessica’s websiteCheck out Jessica’s masterclassFollow Jessica on FacebookFollow Jessica on InstagramFollow Jessica on YouTube

Dec 16, 2022 • 53min
Pricing, Wealth Building & Your Relationship with Money | a Dec 2021 Classic w/ Jacquette Timmons
In this episode of Art of Online Business, we are tapping into a classic episode from last year. It’s a conversation that I had with Jacquette Timmons on the topic of pricing, wealth building, and your relationship with money. When it originally aired, it was so well-received that I knew I had to share it again. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money - you manage your choices around money.In addition to being an author ("Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate”) and frequent blogger, Jacquette is also the creator of Pricing Made Human®. PMH is designed to help entrepreneurs and small business owners tackle the question, "What should I charge for this?," from all sides: the financial, the emotional, and the personal, so they can price more confidently, and strategically, and end up with a thriving business and thriving life. She also hosts The Comfort Circle™ - a dinner series where she hosts discussions about money, business, and life over food and wine - and the podcast, "More Than Money."Jacquette holds an MBA in finance from Fordham University’s Graduate School of Business and an undergrad in marketing from the Fashion Institute of Technology. A combination she credits, in part, for being able to blend her analytical mind and creative spirit in service to help her clients shift how they look at money; how they perceive its role in their life; and how they give it direction. She lives in Brooklyn, NY, and can be seen running in Prospect Park most days of the week.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJacquette Timmons’ Links:Visit Jacquette’s websiteFollow Jacquette on InstagramCheck out the Financial Wheel Exercise

Dec 14, 2022 • 56min
KPIs for Your Support Team: Measuring the "Unmeasurable" | w/ Erika Macauley
One of the biggest shifts I made in my business as a leader and CEO is when I went from being a task assigner to assigning ownership of results. This was a huge “a-ha” moment for me. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You can’t grow your business if all you’re doing is assigning tasks. You have to be able to assign ownership to specific people on your team. With that, you’re going to want to have specific KPIs or success metrics that you’re watching. Sometimes they’re easy to determine, but there are some positions on our team that aren’t as easily attributable to revenue or profit. So today on Art of Online Business, I sat down with Erica Macauley to talk about how we can determine success metrics for those support roles in your business. This is critical if you want to shift from a day-to-day entrepreneur to the leader and CEO of your business. Erika is a systems slayer, chaos coordinator, Trello evangelist, and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelErika Macauley’s Links:Visit Erika’s websiteBook a Hiring Project

Dec 9, 2022 • 22min
Behind the Scenes: A Unique Way to Work With Your Customers (And I Love It)
Discover a unique revenue model called revenue share deals and how it transformed the speaker's business. Learn about their friendship with Pat Flynn and their shared passion for fishing. Embrace new experiences for unexpected opportunities and growth in both personal and professional life. Explore the benefits of revenue share deals and potential partnerships with the speaker.