

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Feb 17, 2023 • 6min
How to Get An INSTANT Pulse On Your Team's Workload
Are you wondering how you can find out how your team is feeling about their workload? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this quick tip episode of Art of Online Business, I’m sharing how you can get an instant pulse on their workload using Slack or your team communication tool. This concept is called Green Light, Yellow Light, Red Light and it has been a complete game changer for me in my business. It allows me to quickly and easily find out what my team's workload looks like and find out if they need more or less work or if they are in a good place. I encourage you to incorporate this concept into your business. It’s a super simple way to get a good idea of how your team is feeling. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Feb 15, 2023 • 45min
TikTok (Organic) Marketing: How to Grow Your Business In 2023 | w/Keenya Kelly
Let’s talk TikTok. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help It’s been a little while since we have talked about TikTok on the show and in this episode of Art of Online Business, I invited one of my Accelerator members, Keenya Kelly, back onto the show to share what’s working with TikTok today, what she’s hearing from the people at TikTok, and how we can make video creation as easy as possible. Keenya Kelly is the CEO of If You Brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners understand the value of marketing their businesses online through video.In 2020, Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 12 short months Keenya has grown her account to over 400,000 followers and has helped clients reach millions.Keenya has since worked with hundreds of business owners teaching them how to market their products and services using short-form video.If you aren’t on board with TikTok yet, you’re definitely going to want to tune into this episode so you can see how powerful this organic marketing strategy really is. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKeenya Kelly’s Links: Join Keenya’s challengeFollow her on InstagramFollow her on TikTokFollow her on FacebookCheck out her YouTube channel

Feb 10, 2023 • 14min
How to Jumpstart Your Sales & Marketing in 15 Minutes
As online business owners, we know how fast things can change. What worked before might not work now, and what’s working now, might not work in the future. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In order to stay in business and continue to bring in revenue, we have to be in tune with what is changing and adjust our business based on what our audience needs from us. In this quick tip episode of Art of Online Business, I’m diving into why this is so important and how you can use this information to jumpstart your marketing efforts and fine-tune your message to attract more clients or customers. Your audience is going through changes all the time, and if you don’t follow along with those changes, it’s going to be harder to stay relevant to them. When we solve the current pain points of our ideal audience, we can grow both our business and our impact as a result. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

6 snips
Feb 8, 2023 • 1h 3min
How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett | a Nov 2021 Classic
Do you know how to legally protect your membership? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode of Art of Online Business, I’m sharing a replay of a fan-favorite episode from November of 2021 where I sat down with Chanteé Hallet and Autumn Witt Boyd to talk about everything you need to know about legally protecting your membership. Autumn Witt Boyd works with influencers to help them protect their members and avoid costly legal mistakes while scaling their businesses.I talk with Autumn and Chanteé Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses. Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAutumn Witt Boyd’s Links: Autumn Witt Boyd’s Instagram Check out the AWB FirmChanteé Hallett’s Links: Connect with Chanteé on LinkedIn

Feb 3, 2023 • 17min
Coaching Call: Should She or Shouldn't She? Crafting a New Launch for Her Membership
What would you do in your business if you knew you were going to win? If you knew that you can’t lose, how would you do it? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode of Art of Online Business, I’m sharing a coaching call that I had with one of my Accelerator members, Hallie Sherman. She already has a very successful membership program, and today, we are mapping out a new launch that she is thinking about doing for her audience. Hallie Sherman is a speech pathologist devoted to helping other SLPs succeed through low prep, engaging therapy options that keep their students motivated.She, like many of us, wants to grow her business and have a bigger impact. But sometimes we, as business owners, start to think about what could happen if it doesn’t work out. There’s a mindset piece that can get in the way of our success. It’s important to remember, when you approach your business as if you couldn’t lose, you will win no matter what, and that’s the theme of this episode. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKwadwo [QUĀY.jo] Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Hallie’s Links:Check out Hallie’s websiteListen to Hallie’s podcast

4 snips
Feb 1, 2023 • 44min
6 Mind-Blowing AI Tools That Will Save You a TON of Time
The stuff I’m getting ready to share with you is going to send you down a rabbit hole that will blow your mind. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode of Art of Online Business, I’m sharing 6 AI tools that every online business owner should be using today. There’s been a lot of talk lately about AI and I really want to talk to you about it too because it’s not coming up in the future - it’s already here. We can either choose to ignore it and call it scary or we can choose to embrace it and see how it can help our business. I really believe that this can streamline a lot of things that we do in our businesses. I have always prided myself on not chasing shiny new objects, but I don’t think this is a shiny object. This is something I don’t think we should be missing out on. There are so many ways that we can use these tools that are helpful to us as entrepreneurs, and this is only scratching the surface so I recommend you try it out for yourself. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 27, 2023 • 21min
Coaching Call: A HUGE Breakthrough That Changes Everything | w/Laura Peters
On today’s quick tip episode, I’m sharing a recording of a recent coaching call that I had with one of our Accelerator coaching members. This call is a 1-on-1 coaching call with Laura Peters from www.mikeandlauratravel.com. Laura and her husband are travel bloggers who teach other people how to be travel bloggers. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Not too long ago, Laura’s business was ruling everything in her life. She was working 80 hours a week, was super unhappy, and had no systems or processes in her business. As you will hear in this short episode, everything has completely turned around in her business. She is off the charts happy and is working less than she ever has before. The main thing I want you to take away from today’s coaching call is the mindset shifts Laura’s made and how it’s shifted her business in tremendous ways. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 25, 2023 • 45min
How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise
If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Offering only live launches is stressful. There are so many moving parts and it can easily get overwhelming. If you’re tired of being on this live launch roller coaster, you’re in the right place. In this episode of Art of Online Business, I sat down with TaVona Denise to talk about how you can go from having stressful, unfocussed launches to having fun and profitable launches. TaVona Denise helps coaches and online service providers redesign their businesses so they can have the lifestyle and impact they started the business for. A former physical therapist, master-certified life coach, and trauma-informed business consultant, TaVona uses her diverse background to help entrepreneurs launch and grow their businesses with integrity and ease so they can bring in their favorite clients without suffering from burnout or hating the process. TaVona is the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want and the voice behind the podcasts, Breaking Protocol, and Coaching & Conversations. When she is not handling business, you can find her singing karaoke or enjoying the white sands and beautiful blue waters of Mexico which she currently calls home.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTaVona Denise’s Links: Follow TaVona on InstagramCheck out The Launch ClinicFollow TaVona on FacebookConnect with TaVona on LinkedInFollow TaVona on Twitter

Jan 20, 2023 • 23min
Ask Rick: What's My Role As CEO?
In this quick tip episode of Art of Online Business, I’m doing an “Ask Rick” episode. This is where I answer questions that I get from people that I think would really benefit your business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help So in this episode, I want to talk about your role as the CEO. In past episodes, I shared more about why you should be incorporating CEO time into your business. This is when you block off time on your schedule to focus only on CEO things. You create space to be intentional and work through things in your business that need your attention. This really is like a secret weapon for growth in your business, and you guys let me know that this really resonated with you. I heard from many listeners that they really needed to hear that. I’m expanding on CEO responsibilities today and taking you through some high-level questions you should be thinking about and sharing a list of responsibilities that you should focus on as the CEO of your business.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 18, 2023 • 47min
How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones
In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time. I asked her to come on to the podcast and share her framework for writing better copy in a shorter amount of time to get people to take the action that you want them to take, honestly and authentically. Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by StoryBrand founder - Donald Miller himself & with over 20 years of experience and clients like Nike under her belt, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best.Good copywriting is all about knowing your audience, understanding their problems, and showing them how you can offer a solution. You don’t have to be good at long-format copy to do that. In this episode, Kris explains how to write stellar copy that hooks your audience from the start in less time. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKris Jones’ Links: Visit her website Get the 5-minute Compelling Story Toolkit Schedule a call with Kris