The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie
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Apr 7, 2023 • 22min

Ask Rick: As the CEO, Do I Have to Make ALL the Decisions?

It’s time to talk about decision-making as a CEO. Should you be making all the decisions for your business, or is it time to start sharing that responsibility?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍The problem with holding on to all the decision-making is that it doesn’t leave enough time for you to make the strategic, high-level decisions that move your business forward. This is something I struggled with early in my business, and I’ve come to realize that a lot of other business owners struggle with it too. Transitioning from an entrepreneur running the business day-to-day to a CEO who delegates day-to-day tasks is challenging but super important if you want your business to continue to grow. Let’s get into it.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Apr 5, 2023 • 43min

A Bestseller in the Making: Secrets to Publishing Your First Book | w/Jamie Sears

Have you ever thought about writing a book and maybe even getting it published?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode, Jamie Sears is handing you the blueprint for the publishing process. To celebrate the release of her book, How to Love Teaching Again, Jamie is sharing what it’s really like to go through the publishing process. She’s opening up about the writing process, working with editors, choosing a cover design, and negotiating when she had to fight for things she wanted to keep in the book. I’m excited about the book, and I’m excited to have Jamie on the podcast. If you’re curious about the book publishing process, this is for you. Jamie Sears is a fun-loving mom, wife, entrepreneur, and forever teacher at heart. She is also the author of How to Love Teaching Again. After several years in the classroom, her passion to make teaching fun and effective for students and teachers alike inspired her to start Not So Wimpy Teacher. Now she has the honor of serving hundreds of thousands of teachers around the world by providing easy-to-use, hands-on resources and engaging professional development that help students to love learning and teachers to love teaching.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJamie Sears’ Links: Follow Jamie on FacebookRead Jamie’s BlogFollow Jamie on InstagramRead How to Love Teaching Again
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Mar 31, 2023 • 21min

What Would Rick Do?: How Do I Know if the KPIs Are “Reasonable” for My Team?

Have you ever struggled to set Key Performance Indicators (KPIs) for your team or wondered if your KPIs are reasonable?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode, we delve deeper into the world of KPIs and their crucial role in the success of your online business. Whether you're an online course creator, have a membership-based business, or are an online coach, understanding how to set and track KPIs is essential for achieving your goals. By the end of this episode, you'll have a solid understanding of how KPIs can serve as the foundation for your online business's growth and success. You'll be equipped with practical tips and strategies for setting and tracking KPIs effectively and ensuring that you and your team are aligned, motivated, and focused on achieving your business objectives.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Mar 29, 2023 • 49min

Cutting Facebook Ads Costs: How She Dropped Her CPA by 66% in 90 Days | w/Kaity Griffin

Have you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcast‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Kaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decisions, how she experiments with her ad spend budget, and how she uses a mini offer to build her waitlist between enrollment periods. Kaity Griffin is a Google Ads expert, trainer, and systems geek.She is the Founder and Head Trainer at specialist Google Ads agency kaitygriffin.com, where she teaches digital marketers, agency teams, and business owners how to cut through the tricky tech and use advanced strategies to create seriously profitable Google Ads.A leader in the Google Ads space, Kaity’s specialty is taking complex technical concepts and innovative techniques—and breaking them down into simple ideas and practical applications that almost anyone can understand and use. She's passionate about storytelling through data and numbers and using that insight to make profitable decisions.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKaity Griffin’s Links: Check out Kaity’s websiteFollow Kaity on Instagram
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Mar 24, 2023 • 15min

When Revenue Goals Turn Toxic

Let’s talk about revenue goals. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our values or our lifestyle?I hit the $1 M mark and realized that it wasn’t as fulfilling as I thought it would be. In fact, my pursuit of this goal took a toll on my mental and physical health and my relationships.I hope this episode challenges you to rethink your revenue goals and align them with your values and your lifestyle. Instead of chasing after an arbitrary number, try to think about what we truly need to live the life we want and create a business that supports that. Ask yourself why you have the revenue goal you do and consider the exercise shared in this episode to create a more meaningful goal that aligns with your values and lifestyle.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Mar 22, 2023 • 49min

The Secret to Writing Case Studies That Actually Sell | w/Brittany Herzberg

Are you utilizing case studies in your business? ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead. Brittany shares how to create case studies using her PET framework and where we should be using them to maximize our sales and connection.Brittany Herzberg is the copywriter service providers call when they want to show up as the answer to a Googled question. After test-driving her skills with a variety of projects, it dawned on her—her superpower lies in social proof. That combined with her 15+ years in the healthcare field, has shown her that clients search for—and book with—people they connect with & trust.She believes your #1 business-building task should be to create a powerful human connection with strangers—using SEO & story. As an SEO + Case Study Copywriter, she knows how important it is to craft messaging with intention, highlight the client experience, and strategically use your clients’ words. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBrittany Herzberg’s Links:Check out Brittany’s websiteTune in to The Simple and Smart SEO ShowFollow Brittany on InstagramConnect with Brittany on LinkedInFollow Brittany on FacebookFollow Brittany on Pinterest
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Mar 17, 2023 • 10min

AI: Not Just a "Nice to Have" Anymore

Are you using AI in your business yet? ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this quick tip episode of Art of Online Business, I want to talk about AI and give you a little bit of a different perspective than most people have when it comes to this technology.There are a ton of tools available, and if you haven’t yet embraced them, I encourage you to check them out. However, if you haven’t yet taken the time to understand it and understand what the possibilities really are, I truly think this is critical for the future success of your business. I firmly believe that if you aren’t at the very least educating yourself on AI and what it can do for you, along with the risks associated with it, you’re going to get left behind. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel
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Mar 15, 2023 • 46min

Why a Funnel Isn't Enough: Unlocking What ACTUALLY Sells Out Your Coaching Program | w/Neill Williams

Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important to understand the bigger picture when it comes to finding what is and isn’t working in your funnel. I invited my friend Neill Williams on to the show today to talk about this. She specializes in helping coaches fill their coaching programs and has had a good deal of success with her own funnels. Whether you are a coach or have a course or membership, this episode is going to be really helpful for you if you’re looking to optimize your funnel for maximum sales. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill Williams’ Links: Visit Neill’s websiteCheck out Neill’s $100K Funnel ProgramListen to the previous episode with Neill 
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Mar 10, 2023 • 20min

Why YouTube is the Ultimate Platform for Finding Paying Clients | w/Karin Carr

Are you using YouTube to find paying clients? ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this quick tip episode of Art of Online Business, I’m sharing a guest teaching episode with one of my Accelerator coaching members, Karin Carr. She teaches people how to use YouTube for lead generation so they can find paying clients. Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15-year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. The success of her YouTube channel led her to begin training other agents on how to have similar results and in July 2018 her coaching program, YouTube for Agents was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.YouTube is an amazing way to grow your business because it helps you build trust with your ideal audience. You don’t have to be a realtor to use these amazing tips to grow your business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKarin Carr’s Links:Get the Video Boss BlueprintVisit Karin’s YouTube channelCheck out Karin’s website
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Mar 8, 2023 • 47min

From Zero to $25K/mo: How to Create a Passive Income Stream with Niche Sites | w/Kristin Hanes

What do you think about passive income? ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you.In this episode of Art of Online Business, I sat down with one of my Accelerator coaching members, Kristin Hanes, to talk about how she generates multiple five-figures in passive income from her niche website every month without selling anything. Kristin Hanes is a former radio news journalist and now publisher at the Wayward Home, where she teaches people how to live an alternative lifestyle in a campervan, RV, sailboat or tiny home. Kristin built her niche site from the ground up knowing nothing about online business, and five years later, averages 400,000 monthly pageviews, reaches 2.5 million people per year and brings in six figures of revenue. Kristin splits her time between a Sprinter van in the U.S. and a sailboat in Mexico. Her first foray into tiny living was in a Toyota Prius, in which she lived for four months with her partner, Tom.Kristin creates truly passive income every single month while being a digital nomad and now she’s showing others how to do what she does. She really is proof that creating a niche site is a great way to generate income while working as much or as little as you want. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelKristin Hanes Links:Check out Kristin’s websiteGet Kristin’s courseFollow Kristin on Instagram

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