

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Jan 19, 2024 • 20min
Avoid wasting money. Scale Facebook Ads Like I do.
In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 17, 2024 • 38min
Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan
Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your OfferGet the Pre-Launch Cheat SheetKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBrenna McGowan’s Links:Visit Brenna’s websiteDM Brenna on InstagramConnect with Brenna on Facebook

Jan 12, 2024 • 10min
Should One Email Have More Than One Call To Action?
Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 10, 2024 • 10min
Are You Infusing Your Passion Into Your Business?
In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 752 “How Collabs Can Explode Your Business Growth with Jordan Gill”Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 5, 2024 • 22min
Funnel Reaction: Create with Leanne's Clarity Workshop
Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement. Which sales funnel advice can you apply to your online business? Let's find out. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 3, 2024 • 11min
Is running Facebook ads to your blog worth it?
The podcast explores the effectiveness of running Facebook ads to a blog, emphasizing the importance of setting clear objectives, tracking effectiveness, and nurturing traffic. They also discuss optimizing traffic through email marketing, developing a clearer funnel, warmer audience, and holistic strategy.

Dec 29, 2023 • 32min
Funnel Review - The System RX's Funnel Mistakes Masterclass
Explore the nuances of Angela Tan's funnel design and the impact on conversion rates. Learn about optimization opportunities, clear navigation, and segmenting email lists. Avoid funnel-building mistakes and don't use headings to sell. Improve price visibility, use impactful images, and stick to your values. Enhance trust on checkout pages and set up valuable deadline funnels.

Dec 27, 2023 • 34min
How Collabs Can Explode Your Business Growth with Jordan Gill
Jordan Gill, CEO of Systems Saved Me, discusses the power of collaborations in business growth, including earning $180-220k as the 'Collab Queen'. Learn the importance of connecting with copywriters for workshops, focusing on mission-driven projects, and building trust through collaborations. Discover the opportunities for speaking engagements and offline events, as well as the eagerness of people to collaborate.

Dec 22, 2023 • 14min
Are Facebook Ads worth my time and money to even consider?
Explore the value of Facebook ads and when to bring in a Facebook ad manager. Learn about validating your product, optimizing your funnel, and the challenges of business survival. Should you run your own ads or hire a manager? Discover the value of delegating Facebook ads to a manager.

Dec 20, 2023 • 50min
Unlock More Sales: Webinar & Discovery Call Pro Tips With The Sales Evangelist, Donald Kelly
Join us as we dive deep into sales with Donald Kelly, Founder of The Sales Evangelist. Get tips on elevating your webinars and discovery calls, including structuring a discovery call, handling objections, practicing and role playing, transitioning towards investment, and learning resources for sales.