The Future Of The Future

On average, 63% of tech startups fail, and 25% close within the first year. Only 10% of tech startups survive in the long run... But the biggest hurdle is going from 0 to 1. Especially on the technology side. What do you build and how? How do you keep the cash flowing to survive that early stage? How do you build your team? It's hard! My guest today, Shawn Coe, has more than 25 years of experience in the tech industry, and he has built a career helping companies scale in early stages and build a viable business. From engineer, to product manager, to CTO, to Advisor, he's been there, done that, and he is here today to share his story and help us answer important questions on how to get your business started.Enjoy!

It's one thing to be an individual contributor. And a completely different thing, to be a leader of a team. It's one thing to be leading a team of 5 to 10 people. And a completely different thing, when your team grows to hundreds... The game changes all of a sudden. But maybe, you still want to have that startup culture of high performance and innovation, the respect for the individuality of each of your team members, the autonomy they need to thrive... So how do you do that when teams grow and you have a bigger pressure for structure and processes? Today, I will interview Wade Bruce, to answer these and many more questions. With over 15 years of experience in the Tech Industry, Wade is the CTO at Fetch Rewards, a Leading Rewards App in America that has experienced tremendous growth in the last years. Wade started as an individual contributor at Fetch, and quickly grew through the ranks to become the Technology Leader he is today. Want to learn how he did it and what did it take? Stay tuned, and enjoy the ride.

Joe Taylor, a logistics and tech innovator with 20 years of experience and co-founder of a stealth-mode startup, discusses the future of international supply chains. He highlights how AI and blockchain can radically enhance supply chain resilience amidst geopolitical risks. Joe emphasizes the need for user-friendly solutions for smaller companies and the importance of transparency in logistics. He also shares challenges faced by startups in launching products and balancing family life, revealing insights into the complexities of modern logistics.

We are only getting started in 2025.And I wonder. How are your new year's resolutions coming along?Did you make any resolutions? If so, were you dreaming big or keeping it safe?Are you trying new things? Are you trying new, scary things? challenging things?Are you miserably failing at any of those?My guest will be happy if so.Let me clarify, she will be happy about you embracing your fears and learning something new from it and growing from there. That's her mantra. Harnessing fear to ignite opportunity. Fueled by her own experiences of confronting fears and embracing vulnerability, and the career she was able to build for herself, Sabrina embarked on a mission to inspire others to do the same. From workshops to global conferences, Sabrina has spoken to some of the largest names in tech. Her message is clear: true greatness lies on the other side of fear. With a behavioral psychology background, business, and litigation, she’s helped individuals and organizations view strategy and technology enablement differently. She is a passionate, energetic, and fun individual to be around.Stay tuned and enjoy this very insightful episode!

Today, we will talk about incentives alignment.For too long, agreements between service providers and buyers have been mostly used as risk allocation tools.We spend too much time on clauses like indemnification or limitation of liability, and too little time on scope of services, expected results, and guarantees for buyers and vendors alike.My guest, Zach Beegal, has built a career engineering value driven agreements' that focuses on aligning incentives between partners. From his days as a senior consultant at Deloitte, to his entrepreneurship journey, this has been his focus and north star.But, how do you put these nice words about incentives alignment into practice? you might ask yourself. Well, stay tuned to learn the answer to this and many more questions, as we dive deep into Zach's past, present and future, in today's episode of The Future Of The Future Podcast.

Revenue.It all starts there. If you want to survive as a business, you need revenue.There are many teams and factors that impact Revenue. Sales, Marketing, Customer Service and Success, and many others. And all of these teams have different groups within.They should be aligned, and working well together, towards a shared goal, right?Well... you'll be surprised...Today, we will look under the hood of RevOps, with none other than Jen Igartua, CEO of Go Nimbly, a well known and successful RevOps Consultancy.What is wrong today with RevOps? How can we fix it? Why does it matter? What's Jen's story, and what does she do when she is not fixing the world of RevOps?Stay tuned to learn more about these, and many more questions.Enjoy!

Josh Sheppard, a seasoned CTO with over 25 years of tech experience, shares his insights on leadership’s evolving landscape. He discusses the importance of empowering team members and balancing responsibility with well-being. Integrity and perseverance emerge as vital leadership values, enhancing trust and communication. Josh highlights overcoming challenges in engineering teams and the significance of constructive feedback. He also touches on the transformative role of AI and emphasizes mentoring in modern leadership, moving from authority to influence.

It's the month of February, 2020.It's 6 am in the morning. I'm in a car with two friends, looking for a good spot to surf.One of them is a scientist. A proper scientist with a PHD and all. He lived in San Francisco, Paris and other places. He recently came back to Uruguay, our home country, to lead a lab at the Pasteur Institute.He works with viruses. So we start talking about the latest virus fad, the coronavirus, or COVID.Will it reach Uruguay? The bird flu didn't get big here... will this one?His face and his tone get serious now. It might. This one is strong. And he is actually working on a novel idea. He wants to develop a type of homegrown test that can be used to track the virus domestically without needed help from other countries. It might get nasty, he says...Fast forward just two weeks from that moment, and the first coronavirus is detected in Uruguay. And we started testing like crazy. Using the test developed by my friend and his colleagues.Fast forward a year from then. And Uruguay is one of the few countries in the world that has managed to keep the virus at bay (in relative comparison to other places). We can still meet friends and go surfing. And vaccines will be coming soon.Today, I have the immense pleasure to interview my friend, Gonzalo Moratorio. He is a Scientist and University Professor at the Institut Pasteur de Montevideo. He has more than 15 years of experience, including postdoctoral training at the Institut Pasteur Paris, and he has made, and continues to make, valuable contributions to viral evolution and applied virology. Let’s talk about his story, viruses, vaccines, and more, much more. Enjoy!

Today, we're honored to host two visionary leaders in the marketing and branding arena: Ilana Plumer and Kate Hoyt, co-founders of Orayah Marketing & Brand.Orayah is a women-led boutique agency with a distributed team across North America, specializing in strategy, brand development, creative content, martech, social media, and product marketing. Their mission is to provide bespoke marketing and branding services tailored to the unique needs of companies across the U.S. and Canada.In today's discussion, we'll explore the journey of founding Orayah, delve into the personal milestones that shaped their perspectives on sales and marketing alignment, and examine the challenges and solutions in bridging the gap between these critical business functions.We'll also discuss the role of technology, structured strategies, and data-driven decision-making in achieving alignment, and gain insights into the future of sales and marketing in an era of rapid technological advancement.Join us as we uncover the story behind Orayah and gain valuable insights into creating a unified strategy that harmonizes sales and marketing efforts for business success.

Today, I’m thrilled to have Eddie Heffernan join us.Eddie has built a remarkable career in tech, bridging the gaps between strategy, development, and executive leadership.Recently, he made an exciting transition to a Fractional CTO role, a path that's gaining traction in the modern tech ecosystem.In this episode, we’ll dive into Eddie’s journey—how his experiences shaped his leadership style, what a Fractional CTO brings to the table, and how this role can drive innovation and growth for businesses.We’ll also explore the growing demand for flexible tech leadership in today’s fast-paced world and hear Eddie’s vision for the future of tech-enabled organizations. Enjoy!