112. AI for SMBs - It’s Like Riding A Bike!

Today, we’re going to talk about small and mid-sized businesses—and the transformative role AI should be playing in their future.

You’ve probably heard about generative models, language agents, and enterprise AI stacks—but what about the bakery, the logistics firm, or the family-run manufacturer? Why are these businesses so often left out of the AI revolution? And more importantly, what can be done about it?

Our guest is Justin Massa, a seasoned technologist, product thinker, and founder who’s now laser-focused on bridging the gap between cutting-edge AI and the everyday companies that need it most.

Justin is the founder of Midwest Quality Consulting, where he advises SMBs on how to thrive with generative AI. 

He also publishes the newsletter AI for SMBs, sharing insights and practical guidance for small businesses looking to leverage AI technologies .

In this episode, Justin will unpack the gap between what AI can do and what most SMBs are actually using it for— and share his vision for democratizing access to powerful tools, rethinking design roles in the age of AI, and training the next generation of AI-native leaders.

Let’s get into it.