

The De-Risking Playbook
Adam Egger
This is not a podcast about growth hacks.
This is a survival guide for B2B SaaS leaders on a burning platform.
Each max 10-minute audit provides a single, actionable directive to de-risk your product, your roadmap, and your capital.
It is a kill-switch system for bad bets. derisking.substack.com
This is a survival guide for B2B SaaS leaders on a burning platform.
Each max 10-minute audit provides a single, actionable directive to de-risk your product, your roadmap, and your capital.
It is a kill-switch system for bad bets. derisking.substack.com
Episodes
Mentioned books

Oct 3, 2025 • 2min
The Secret to Winning Isn’t Competing — It’s Owning
Competition is a goldmine for founders, revealing vast market opportunities. Instead of fearing rivals, use their successes and pitfalls as a guide. Focus on a tiny niche to dominate rather than just competing. Craft a unique value proposition that sets you apart as the only choice. Embrace the challenge of differentiation and start validating your ideas quickly to ensure success in the marketplace.

Sep 26, 2025 • 2min
Why I Ask for $1,000 for a Product That Doesn’t Exist
In a candid discussion, the host tackles the disconnect between building tools and generating sales. He argues that many projects suffer from a lack of real market demand, often being solutions in search of a problem. The host emphasizes the importance of pre-validation through prepayments, asserting that true commitment from customers can only be gauged when they invest before a product exists. He even shares a bold strategy of charging for beta access, urging founders to ensure their ideas have genuine value.

Feb 4, 2025 • 43min
Validate Your SaaS Idea in 30 Minutes: The Ultimate Customer Interview Framework
Forget Product Demos: Learn to Validate the Problem, Solution & Pricing in 30 Minutes!Want to build a successful SaaS product?It all starts with validating your idea.In this episode, I demonstrate my customer interview framework live.In this episode, I talk to two talented developers, Hadar and Dor, who built a travel app called Locator, and show them how to:* Validate problem severity* Test their solution* Nail down pricing... all in just 30 minutes.Here's what you'll learn:* ➡️ Why demoing is a HUGE mistake* ➡️ How to conduct powerful user interviews* ➡️ The magic of "thinking aloud" tests* ➡️ How to identify your ideal customer* ➡️ The secret to unlocking willingness to payThis is a must-listen if you want to:* Save time and money* Build products people actually want* Gain a competitive edgeStop guessing, start validating.Listen now!Link to the Locator App created by Hadar and Dor: https://locator.ltd/ Get full access to The De-Risking Playbook at derisking.substack.com/subscribe

Jan 23, 2025 • 20min
ChatGPT Was About to Kill Her Business. Now She Uses It to Scale Her Agency
Audrey Chia, a prominent LinkedIn creator and founder of Close With Coffee, shares her journey from fearing AI to thriving with it. She discusses her innovative "100 Headlines Method" that blends ChatGPT with expert copywriting for effective LinkedIn content. Audrey reveals key AI tools for content creation and the importance of human creativity in the process. She also emphasizes the significance of mindset and authenticity in scaling a business with AI, while guiding entrepreneurs on optimizing their LinkedIn presence for growth.

Jun 3, 2024 • 4min
How to Find Customers on LinkedIn with ChatGPT
Learn how to find customers on LinkedIn using ChatGPT prompts. Discover the step-by-step process to create ideal customer profiles and connect with target audiences like corporate managers and educators. Don't miss out on free training to uncover more LinkedIn secrets!

Oct 23, 2023 • 12min
Incredible Progress in AI Image Generation and Image Recognition - GPT4-V + Dall-E 3
Today we are talking about the incredible progress in AI Image Generation and image recognition. #chatgpt #dalle3 #gpt4v Get full access to The De-Risking Playbook at derisking.substack.com/subscribe

Oct 6, 2023 • 14min
Create Music with a Prompt
Introducing an incredible AI tool that lets you create music with just a simple prompt! You can use this tool to generate 50 unique music pieces, each up to 45 seconds long, absolutely free. Create AI-generated music at https://www.stableaudio.com/generate. Get full access to The De-Risking Playbook at derisking.substack.com/subscribe

Sep 20, 2023 • 9min
This AI Voice Cloner is Insane! 😱
Today we dive into one of the craziest #AI tools we’ve found - HeyGen. It can clone your voice and make you speak 30+ languages! The results are mind-blowing. We talk about how this could revolutionize dubbing in the movie industry.#voicecloning #multilingual #deepfakesPresented video:https://www.zeit.de/digital/2023-09/ki-tool-uebersetzer-heygen-videos-test Get full access to The De-Risking Playbook at derisking.substack.com/subscribe

Sep 12, 2023 • 11min
Forester - 2.4 Million US Jobs Will Be Replaced by AI
New research from Forrester predicts that 2.4 million US jobs are expected to be replaced by generative AI by 2030. Listen to this episode to learn more about the future of white-collar jobs and creative jobs.#jobloss #ai #generativeai Get full access to The De-Risking Playbook at derisking.substack.com/subscribe

Sep 5, 2023 • 11min
Are We Letting AI Take Over Our Meetings?
Adam and Peter talk about the implications of AI tools entering the workplace like Google's new Duet assistant. It can join meetings and summarize conversations on your behalf - but is this the future we want?We explore how Duet enables meeting multitasking and avatar delegates. But will this multiply meeting overload and lead to poor decisions? Is it removing human connection?Comparisons are made to Dilbert cartoons where AI takes over simple tasks but creates new complexities. More philosophy than practical tips this time, we dive deep on if AI avatars dehumanize collaboration.We ask ourselves if soon real and virtual participants will become indistinguishable. A provocative look at potential pros and cons of AI disrupting meetings.Duet AI for Google Workspace now generally available | Google Workspace Blog#AITakeover #AvatarAssistants #VirtualMeetings #AIandCollaboration #FutureofWork Get full access to The De-Risking Playbook at derisking.substack.com/subscribe