Simply Good Business – 15-Minute Tips for Business Building with Joy
ChatGPT Was About to Kill Her Business. Now She Uses It to Scale Her Agency
Jan 23, 2025
Audrey Chia, a prominent LinkedIn creator and founder of Close With Coffee, shares her journey from fearing AI to thriving with it. She discusses her innovative "100 Headlines Method" that blends ChatGPT with expert copywriting for effective LinkedIn content. Audrey reveals key AI tools for content creation and the importance of human creativity in the process. She also emphasizes the significance of mindset and authenticity in scaling a business with AI, while guiding entrepreneurs on optimizing their LinkedIn presence for growth.
19:41
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Quick takeaways
- Audrey Chia emphasizes the importance of integrating AI tools with human creativity to enhance content quality and establish a distinctive personal brand.
- Successful LinkedIn strategies require continuous experimentation and adjustments based on audience reactions to optimize engagement and conversions.
Deep dives
Building a Personal Brand with AI
Developing a personal brand is crucial for founders, particularly on platforms like LinkedIn where their target audiences and decision-makers are most active. Leveraging AI tools can significantly streamline this process by allowing users to create content quickly and efficiently. For instance, custom-built AI tools can help transcribe thoughts into actionable insights, allowing for the rapid generation of posts that match an individual's writing style. This approach enables founders to establish their presence while saving time, making it easier to focus on building relationships and showcasing their expertise.
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