The De-Risking Playbook ChatGPT Was About to Kill Her Business. Now She Uses It to Scale Her Agency
Jan 23, 2025
Audrey Chia, a prominent LinkedIn creator and founder of Close With Coffee, shares her journey from fearing AI to thriving with it. She discusses her innovative "100 Headlines Method" that blends ChatGPT with expert copywriting for effective LinkedIn content. Audrey reveals key AI tools for content creation and the importance of human creativity in the process. She also emphasizes the significance of mindset and authenticity in scaling a business with AI, while guiding entrepreneurs on optimizing their LinkedIn presence for growth.
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Personal Branding with AI
- Build your personal brand on LinkedIn to connect with decision-makers.
- Leverage AI tools like custom GPTs to create content efficiently.
Adapting to AI
- Audrey Chia's client predicted she'd be replaced by AI, prompting her to adapt.
- She chose to embrace AI instead of fighting it, transforming her copywriting business.
100 Headlines Method
- Use AI tools like ChatGPT to generate multiple headlines (e.g., 100).
- Apply copywriting expertise to select the best options and test them with ads.