Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.His new book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.Mentioned in this episode: Talk Triggers  Brain.fm – Try it FREE and get 20% off your first year with promo code ‘beyond’ Learn more about your ad choices. Visit megaphone.fm/adchoices

Daniel Clark is the CEO of Brain.fm. Brain.fm makes music to help you do what you need to do, better. The company uses a patented AI engine to generate music backed by scientific research to help listeners focus, relax, and sleep. While “normal,” everyday music is primarily made to sound good and evoke feelings, Brain.fm works with a team of music composers backed by PhD-led scientific research to engineer music specifically designed to enhance these states within minutes of use.Daniel also made an offer to all listeners of this show: Try it out FREE AND get 20% off your first year! Learn more about your ad choices. Visit megaphone.fm/adchoices

Aaron Edelheit is the Chief Strategy Officer of FLO Technologies. Since selling his company, The American Home in 2015, Aaron founded Mindset Capital, a private investment firm. Aaron has been featured in the Wall Street Journal, CNBC, Bloomberg, and the New York Times and has given lectures on entrepreneurship and investments all over the U.S., Canada and South Africa.Aaron is the author of The Hard Break: The Case For The 24/6 Lifestyle. In this conversation, Aaron talks about his personal journey of discovering the joy of taking a “hard break” of one day a week to reset, Edelheit profiles not only his own life transformation, but how this same practice has been changing the lives of well known entrepreneurs, celebrities and politicians alike. For anyone who has ever struggled to find a good balance between life and work, this book offers an essential roadmap for how to make the right choices, attain more success, put life back into perspective and gain more happiness all by taking a hard break for yourself. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike is the Co-Founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built out of frustration after accidentally saving over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since launching in 2003, over 10 million people have used FreshBooks to save time billing and collect billions of dollars.In this conversation, Mike talks with Erik about how cultivating culture at Freshbooks is his priority, helping employees cross pollinate ideas through blind dates, what an average day looks like for him, and how he stays productive and focused. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jennie Nash is the founder of Author Accelerator, a book coaching service that has helped hundreds of writers complete their book projects by giving them the sustained editorial support they need.Jennie’s book coaching methods bring back the powerful and time-tested concept of artistic mentorship – which has been largely squeezed out of a publishing industry hungry for the next big, fast hit. Jennie has spent 30 years on all sides of the publishing industry and is the author of four novels, three memoirs, and one self-help book for writers.In this episode Jennie talks about on starting and finishing writing projects, having a purpose to your writing and how accountability helps complete the project.Mentioned in this episode: Author Accelerator Habits: Gretchen Rubin on Expectations, Habits and Happiness – BTTDL190 Atul Gawande TED Talk The Four Tendencies NaNoWriMo Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan McRae has had Attention Deficit Hyperactivity Disorder all of his life, but he wasn’t going to let ADHD run him down. He has worked to figure out how to take all the benefits and cancel out all the drawbacks.In this episode, Ryan and Erik discuss overcoming the productivity challenges of College and University Students. Learn more about your ad choices. Visit megaphone.fm/adchoices

Author Chris Bailey discusses Hyperfocus and Scatterfocus techniques for productivity. Topics include balancing intense concentration with deliberate mind wandering, setting strong intentions, weight loss benefits, Prolon fasting program, meditation for enhancing memory capacity, using focus tools and simplistic music, navigating distractions, and harnessing scatter focus for creativity.

Shawn Blanc is the founder of The Sweet Setup, a site that recommends the best apps for your iPhone, iPad, and Mac. Shawn and his team are incredibly prolific in their reviews and recommendations of mac and iOS apps, but also create great training courses for those apps including: Unlock 1Password All The Things Day One In Depth Learn Ulysses Learn more about your ad choices. Visit megaphone.fm/adchoices

Shawn Askinosie left a successful career as a criminal defense lawyer to start a bean to bar chocolate factory and never looked back. Askinosie Chocolate is a small batch, award winning chocolate factory located in Springfield, Missouri, sourcing 100% of their beans directly from farmers.Shawn’s book, recently released, co-written with his daughter Lawren is Meaningful Work: The Quest To Do Great Business, Find Your Calling, and Feed Your Soul.In this episode Shawn and Erik cal about Shawn’s story, the steps to find your personal vocation and how to apply your vocation to your current position. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Goins is a full-time writer who lives just outside of Nashville, Tennessee, with his wife and kids. He has authored five books: Real Artists Don’t Starve, The Art of Work, The In-Between, Wrecked, and You Are a Writer. This is Jeff’s 6th time on this show!In this episode, Jeff and Erik talk about the creative process, how there is more to writing than just typing, know what part of the creative process you are in and how a finished product is more important than a perfect process.  Learn more about your ad choices. Visit megaphone.fm/adchoices