Build Your SaaS

Recorded on April fools day! Here's what we covered:If you're bootstrapping, when should you get a salary?An update on the worst day ever. (We're fine now)A SPECIAL SURPRISE"It feels like there is this convergence in podcasting and I don’t know what to do about it."Anxiety and insecurity about "missing out on better opportunities."★ Thanks to our sponsors:Balsamiq: They make a low-fidelity wireframing tool, specifically geared for non-designers. Get in the zone, and I feel creative right away. Try out their free trial: balsamiq.comClubhouse.io: Clubhouse is the first project management platform for software development that brings everyone together. It's designed for developers, but product folks, marketing, support folks love using it. Get two months free: clubhouse.io/build.Show notes:Caddy ServerLets EncryptBook: Profit FirstTransistor's SaaS revenue metricsCreate your own podcast at transistor.fmYou can reply to this podcast here:Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmThanks to our monthly supporters:Michael SitverPaul Jarvis and Jack Ellis, Fathom AnalyticsDan Buda, danbuda.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta)Balsamiq.cloudClubhouse.ioGetRewardful.com Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

On Sunday, we had a service outage. Jon and Justin talk about what happened:TLS / SSL day of horrorSunday morning Justin started getting messages from a few Android users that they couldn’t download episodes.Then, the afternoon hits, and we started getting a flood of tweets, DMs, text messages, and support requests.We talk about how we fixed it, and what we'd like to change for next time.Also: how we're earning 29% of our SaaS revenue. (A channel we didn't expect)★ Thanks to our sponsors:Clubhouse.io: Clubhouse is the first project management platform for software development that brings everyone together. It's designed for developers, but product folks, marketing, support folks love using it. Get two months free: clubhouse.io/build.Balsamiq.cloud: They make a low-fidelity wireframing tool, specifically geared for non-designers. Get in the zone, and I feel creative right away. Try out their free trial: balsamiq.cloud.Show notes:Our status site: status.transistor.fmDHH on service outagesDHH's postmortem on Basecamp's outageThe affiliate program we use is Rewardful.Create your own podcast at transistor.fmYou can reply to this podcast here:Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmThanks to our monthly supporters:Michael SitverPaul Jarvis and Jack Ellis, Fathom AnalyticsDan Buda, danbuda.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta)Balsamiq.cloudClubhouse.ioGetRewardful.com Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

Lots of interesting items this week:Justin got a personal message from an NFL playerJon moved everyone over to the new CDNPodcasting has a lot of confusing paradigms for usersIt took two days of transferring files (just under 1TB)Justin signed up for the Transistor as if he was a customerHe live-streamed the whole thing (got tons of good input from live chat)Jon is wondering how we're going to handle hate speech on the platform★ Thanks to our sponsors:Clubhouse.io: Clubhouse is the first project management platform for software development that brings everyone together. It's designed for developers, but product folks, marketing, support folks love using it. Get two months free: clubhouse.io/build.Balsamiq.cloud: They make a low-fidelity wireframing tool, specifically geared for non-designers. Get in the zone, and I feel creative right away. Try out their free trial: balsamiq.cloud.Show notes:Paul Jarvis got Justin Jackson, from the NFL, to give me a messageDropzone.jsS3 accelerate bucketsLivestream of Justin signing up for TransistorArticle: People on the internet can be meanCreate your own podcast at transistor.fmYou can reply to this podcast here:Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmThanks to our monthly supporters:Dan Buda, danbuda.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta)Balsamiq.cloudClubhouse.ioGetRewardful.com Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

Good stuff this week:Justin wants to know: when's the last time you changed your business' homepage?Jon does a deep dive into Apple's podcasting docs.Justin built a status (uptime) page for Transistor using Tailwind.Jon thinks there is enterprise demand for private podcasts.Justin chats about Startup Kung-Fu.They both chat about specialists vs generalists.★ Thanks to our sponsors:Clubhouse.io: Clubhouse is the first project management platform for software development that brings everyone together. It's designed for developers, but product folks, marketing, support folks love using it. Get two months free: clubhouse.io/build.Balsamiq.cloud: They make a low-fidelity wireframing tool, specifically geared for non-designers. Get in the zone, and I feel creative right away. Try out their free trial: balsamiq.cloud.Show notes:Adam Wathan, Rebuilding Transistor UI in TailwindContent blocking in Firefox (they block embedded tweets)Status.Transistor.fmStartup Kung-Fu by Jason CohenCreate your own podcast at transistor.fmYou can reply to this podcast here:Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmThanks to our monthly supporters:Dan Buda, danbuda.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta)Balsamiq.cloudClubhouse.ioGetRewardful.com Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

Good stuff this week:Jon ran into Myke Hurley at the Cards Against Humanity office.Whether you should work from home or the office.Spotify analytics update in Transistor.How do you feel about "walled gardens?"Sometimes the best plan is to do nothing. Just wait and see what happens.Billing updates for delinquent customersDid someone try to phish us on-air?★ Thanks to our sponsors:Balsamiq.cloud: They make a low-fidelity wireframing tool, specifically geared for non-designers. Get in the zone, and I feel creative right away. Try out their free trial: balsamiq.cloud.Clubhouse.io: Clubhouse is the first project management platform for software development that brings everyone together. It's designed for developers, but product folks, marketing, support folks love using it. Get two months free: clubhouse.io/build.Show notes:Mac Power Users in ChicagoRelay.fm – Myke Hurley's podcast networkUproar over Apple Podcasts episode numbersChurnBuster blog on dunningJason Cohen’s Startup Kung-FuJustin Jackson: How to make money podcastingYou can reply to this podcast here:Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmCreate your own podcast at transistor.fmThanks to our monthly supporters:Dan Buda, danbuda.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta)Balsamiq.cloudClubhouse.ioGetRewardful.com Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

Jon and Justin share their progress on:The bandwidth / CDN cost problem (and how it might affect our profitability).Marco Arment: "It would cost them probably thousands of dollars a month in bandwidth and CDN costs to host our show."We made a decision on whether we'll take investment now. (Hats off to Earnest Capital, TinySeed, and Indie.VC for offering such great options!)Should founders use their savings to fund their company? What about credit cards?When should we start hiring people?What about government-funded community loans for startups? ~9% interest.Nathan Barry: "You should get a loan when you don’t need it because once you do it won’t be available."Our accountant might be a socialist. ;)Can you really "build something out of nothing?"★ Thanks to our sponsors:Alitu.com: Alitu removes all the tech headaches associated with producing your podcast. They take care of processing, editing & publishing your podcast. Go to Alitu.com and check out their video demo.Podcastinsights.com: If you want to get into podcasting, check out Podcast Insights. They’re a great resource for folks who want to start and grow a podcast. Podcast equipment guides, how to make money. Join millions of readers learning all about how to start, grow, and monetize a podcast at podcastinsights.com.Show notes:Marco Arment talks about bandwidthI tested our new CDN on Mike Vardy’s podcast (Twitter video)Earnest CapitalTinySeedIndie.vcGovernment funded loans: BDC and Community Futures in Canada.Nathan Barry on "solving the cash crisis."Everything is a RemixJustin's article: "How startup growth really works."Matt from Supercomputer’s bug reportYou can reply to this podcast here:Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmCreate your own podcast at transistor.fmThanks to our monthly supporters:Alitu.comPodcastinsights.comGetRewardful.comDan Buda @danielbuda, danbuda.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta) Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

This week, Jon and Justin are wrestling with some heavy startup founder topics:What should your SaaS company's gross margins be?How much is bandwidth going to cost us? How does it affect our margins?Example: [Account A] does 495,000 downloads in a month, average file size is 8 MB, that’s 3960 GB of bandwidth in a month. If bandwidth is $0.01 per GB, that’s $39.60 just for bandwidth for that one account. And that’s if we can get it that cheap. Otherwise, we’d pay $198 on AWS, or Azure. If we used Google Cloud it’d be $316.The burden of keeping our service up rests on Jon's shoulders. How can we reduce the risk?How can we increase platform resiliency, automation, and improve our internal customer service tools?★ Thanks to our sponsors:Alitu.com: Alitu removes all the tech headaches associated with producing your podcast. They take care of processing, editing & publishing your podcast. Go to Alitu.com and check out their video demo.Podcastinsights.com: If you want to get into podcasting, check out Podcast Insights. They’re a great resource for folks who want to start and grow a podcast. Podcast equipment guides, how to make money. Join millions of readers learning all about how to start, grow, and monetize a podcast at podcastinsights.com.GetRewardful.com: Guess what? Affiliates is providing almost 30% of our revenue. Rewardful makes it easy for SaaS companies to start an affiliate program on Stripe.Show notes:LeadEdge Capital: “Gross margins for SaaS typically range from 60% to more than 80%."Quora on SaaS gross margins.Most users don't realize how much bandwidth costs (Twitter)An explanation of bandwidthIs 1 GB equal to 1024 MB or 1000 MB?Z-cast closes up shopWe're talking to someone at Cloudflare (tweet)Jamie's blog: Implementing ImpersonationYou can reply to this podcast here:Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmCreate your own podcast at transistor.fmThanks to our monthly supporters:Alitu.comPodcastinsights.comGetRewardful.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta) Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

Dave Zohrob, the CEO of Chartable, chats with Justin about bootstrapping a startup in the podcast space. We cover:Why Jon and Justin started TransistorNavigating co-founder relationshipsHow to stand out and build a podcast audience in 2019Our thoughts on Anchor (this was recorded pre-acquisition)This is a re-broadcast of the Chartable Radio podcast.★ Thanks to our sponsors:Alitu.com: Alitu removes all the tech headaches associated with producing your podcast. They take care of processing, editing & publishing your podcast. Go to Alitu.com and check out their video demo.Podcastinsights.com: If you want to get into podcasting, check out Podcast Insights. They’re a great resource for folks who want to start and grow a podcast. Podcast equipment guides, how to make money. Join millions of readers learning all about how to start, grow, and monetize a podcast at podcastinsights.com.Want to podcast in 2019? Transistor is cooking up something special for the new year.Show notes:Podnews on the Spotify dealNicholas Quah on the Spotify dealNational Geographic: Valley of the BoomApple is investing big in content: they've signed deals with Spielberg, Oprah, Jennifer Anniston. What do you think?Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmCreate your own podcast at transistor.fmThanks to our monthly supporters:Alitu.comPodcastinsights.comGetRewardful.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta) Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

In this episode:Jon and Justin open up about the challenges of bootstrapping "on the side." How things have gotten harder (in some ways) now that we have customers.Jon is finding it hard to juggle his day job, and getting time to build the "big features."Justin flip-flips back and forth about investment. Would investors and advisors meddle too much?We also discuss the Spotify rumors: buying Gimlet for $200 - $230 million?Also, a theory about why Apple should have made Gimlet an offer.★ Thanks to our sponsors:Alitu.com: Alitu removes all the tech headaches associated with producing your podcast. They take care of processing, editing & publishing your podcast. Go to Alitu.com and check out their video demo.Podcastinsights.com: If you want to get into podcasting, check out Podcast Insights. They’re a great resource for folks who want to start and grow a podcast. Podcast equipment guides, how to make money. Join millions of readers learning all about how to start, grow, and monetize a podcast at podcastinsights.com.Want to podcast in 2019? Transistor is cooking up something special for the new year.Show notes:Podnews on the Spotify dealNicholas Quah on the Spotify dealNational Geographic: Valley of the BoomApple is investing big in content: they've signed deals with Spielberg, Oprah, Jennifer Anniston. What do you think?Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmCreate your own podcast at transistor.fmThanks to our monthly supporters:Alitu.comPodcastinsights.comGetRewardful.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta) Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★

In this episode, Jon and Justin discuss the golden rule for growing your audience. This could mean:How to get more paying customers for your software product.How to get more followers on Twitter.How to get more podcast listeners.★ Thanks to our sponsors:Alitu.com: Alitu removes all the tech headaches associated with producing your podcast. They take care of processing, editing & publishing your podcast. Go to Alitu.com and check out their video demo.Podcastinsights.com: If you want to get into podcasting, check out Podcast Insights. They’re a great resource for folks who want to start and grow a podcast. Podcast equipment guides, how to make money. Join millions of readers learning all about how to start, grow, and monetize a podcast at podcastinsights.com.Want to podcast in 2019? Transistor is cooking up something special for the new year.Show notes:Read this episode as a blog post!On Reddit: “Tips for increasing Twitter followers?”Steve Schoger’s design tips on TwitterCarbon: cool tool for devs to use to share programming screenshots.What do you think?Leave a comment on Breaker, the podcast app for Android and iPhone.Leave a comment on CastBox, the podcast app for Android and iPhone.Otherwise, get us on Twitter: @transistorfm or email us: mail@transistor.fmCreate your own podcast at transistor.fmThanks to our Patreon supporters:Alitu.comDarby FreySamori AugustoDave YoungBrad from CanadaKevin MarkhamSammy SchuckertDan EricsonMike WalkerAdam DuVanderDave Giunta (JOOnta)Podcastinsights.com Thanks to our monthly supporters Rewardful.com Greg Park Mitchell Davis from sixsides.co Marcel Fahle, wearebold.af Bill Condo (@mavrck) Evandro Sasse Austin Loveless Michael Sitver Colin Gray Dave Giunta 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast! ★ Support this podcast on Patreon ★