How I Raised It - The podcast where we interview startup founders who raised capital.
Foundersuite.com - software for raising capital
Produced by Foundersuite.com, makers of the leading software stack for raising capital: Investor CRM + VC/Angel database + Pitch Deck Hosting + Investor Update tools. Used by startups to raise > $2.5 Billion.
Episodes
Mentioned books

Jul 19, 2018 • 44min
Ep. 53 How I Raised It with Bill Boebel of Pingboard on 7.17.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Bill Boebel of Pingboard.
Pingboard makes org chart and workforce planning software. The Company has raised 3 seed rounds in Austin, Texas from a mix of high profile angel investors and VCs.
In this episode, Bill talks about raising capital from other founders, his "touch-zero" operating model (and how that helps him balance the tension between VC expectations and how he wants to run the business), how he uses monthly investor updates to leverage his investors, and much more.
PS: for more on the "touch zero" concept, see: https://austinstartups.com/anatomy-of-our-5-million-seed-round-7965d177535b

Jul 16, 2018 • 46min
Ep. 52 How I Raised It with Bobby Tinsley of Priatek on 7.6.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Bobby Tinsley of Priatek.
Priatek makes prize based advertising technology. The Company recently returned from a fundraising roadshow that took the team to Moscow, London, Geneva, Zurich, Lugano, and Monte Carlo (see https://youtu.be/qAdYIA6dCQI).
In this episode, Bobby talks about how they put together the roadshow, the role that advisors played in setting up meetings, key things when pitching family offices, the importance of "compliance first" when fundraising, and much more.

Jul 2, 2018 • 36min
Ep. 51 How I Raised It with Amanda Johnson and KJ Miller of Mented on 6.11.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Amanda Johnson and KJ Miller of Mented Cosmetics.
Mented is an online cosmetic store that features a range of nude lipsticks for women with deeper skin tones. The Company recently raised $4.2M from CircleUp and others.
In this episode, Amanda and KJ talk about the grind of raising their first pre-seed round, tapping networks such as NY Angels and HBS, how to time-box + divide & conquer when raising, the importance of both a metrics story and a big vision in the pitch, and much more.

Jun 26, 2018 • 34min
Ep. 50 How I Raised It with Mitch Grasso of Beautiful.ai on 6.11.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Mitch Grasso of Beautiful.ai.
Beautiful.ai makes an AI-powered presentation tool created for building visual documents. The Company recently raised an $11M Series B.
In this episode, Mitch talks about his "ridiculously easy" funding round (and his decision whether to raise at all), the importance of product/founder fit, raising before launch (and before numbers / metrics can be used against you), what he's doing differently on his third venture-backed startup, and much more.

Jun 26, 2018 • 55min
Ep. 49 How I Raised It with Emily Best of Seed and Spark on 6.5.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Emily Best of Seed&Spark.
Seed&Spark is a crowdfunding and digital distribution platform. The platform helps filmmakers and audiences join forces to fund, promote and watch new independent films, enabling filmmakers to support new film projects and audiences to watch more independent movies.
In this episode, Emily talks about the realities vs. perception of fundraising, building a diverse cap table, the similarities of funding a film vs. a startup, and much more.
Note: to put some of the conversation threads in context, it might be useful to read this Medium post: https://medium.com/techstars/how-raising-a-2-m-seed-round-really-actually-went-b1c53ff9096a

Jun 18, 2018 • 33min
Ep. 48 How I Raised It with Ryan Pawell of Indee Labs on 5.31.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Ryan Pawell of Indee Labs. Indee Labs is a developer of gene delivery hardware designed to unlock gene-modified cell therapy for the masses.
In this episode, Ryan talks about raising money for a bio hardware business, raising money from a variety of sources -- from the Australian Government, to Y Combinator, to Founders Fund -- and everything in between.
He also discusses using government grants as a proxy for revenue, and how to run a phased milestone-based approach when fundraising.
**Note: apologies for the variation in audio volume.

Jun 12, 2018 • 35min
Ep. 47 How I Raised It with Yaz Shehab of Brachium on 5.22.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Yaz Shehab, CEO of Brachium.com. Brachium is a healthcare technology that provides dental care services using robotics, machine learning and digital augmentation.
In this episode, Yaz talks about the challenges of raising capital for a dental robotics company, the importance of grit and commitment, the reaction he got from Sand Hill Road, and how he ultimately raised capital from the best source around: his customers.

May 29, 2018 • 45min
Ep. 46 How I Raised It with Kel Guerin of Ready Robotics on 5.14.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. In this interview, we chat with Kel Guerin of Ready Robotics. Ready Robotics is a "robotics-as-a-service" startup that leases collaborative robots to manufacturers for a period of time ranging from a few days to a year.
The Company recently raised a $15 million Series A in a deal led by Drive Capital. Emerald Development Managers, RRE Ventures and Eniac Ventures also participated in the round.
In this episode, Kel talks about the Company's roots in academia and the tech transfer process, how to find investors interested in robotics, why they are expanding in Columbus Ohio, when it's time to start working on your next raise, and more.

May 24, 2018 • 34min
Ep. 45 How I Raised It with Julien Meyer of Startup Financial News on 5.7.18
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. In this interview, we chat with Julien Meyer who runs the popular "Startup Financial News" podcast and is a serial entrepreneur. Julien is also producing a movie called "Funded - The Movie" due to be release in 2019.
In this episode, we discuss how to "hack" large startup conferences like Collision or Web Summit, how to stand out in an ecosystem where startups are now part of popular culture, how fundraising is both a relationship game and a follow-up game, and how to build multiple funnels simultaneously.

May 23, 2018 • 27min
Ep. 44 How I Raised It with Kasper Kubica and David Spratte of Carpe Lotion on 5.14.18
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Kasper Kubica and David Spratte of Carpe Lotion. Carpe makes an antiperspirant lotion created to stop sweaty hands.
The company recently raised $2.3 million of seed funding in a deal co-led by Carolina Angel Network and Duke Angel Network. LaunchCapital, Rubicon Venture Capital, Seth Radwell and Triangle Angel Partners also participated in the round.
In this episode, Kasper and David talk about starting a business while in college, pitching investor groups like Duke Angel Network and the Carolina Angel Network, raising capital for a startup that doesn't really "fit" into any category, tag-teaming the pitch, and more.


