

How I Raised It - The podcast where we interview startup founders who raised capital.
Foundersuite.com - software for raising capital
Produced by Foundersuite.com, makers of the leading software stack for raising capital: Investor CRM + VC/Angel database + Pitch Deck Hosting + Investor Update tools. Used by startups to raise > $2.5 Billion.
Episodes
Mentioned books

Dec 18, 2018 • 29min
Ep. 78 How I Raised It with Stefan Hrabar of Emesent on 11.26.18
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Stefan Hraber of Emesent.io, makers of drone technology to map underground caverns and other subterranean passages. The Company raised $3.5M from Main Sequence Ventures.
Stefan talks about commercializing technology spun out of CSIRO (the Australian National Lab), making the transition from scientist to startup founder, applying scientific methods to the entrepreneurial process, the Brisbane startup scene, and more.

Dec 11, 2018 • 39min
Ep. 77 How I Raised It with Allie Sutton of June.ai on 11.16.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Allie Sutton of June.ai which makes an AI-powered email communication hub organized around people and conversations.
In this episode, Allie talks about raising capital on a concept (pre-launch), the New York startup scene, elements of the pitch, leveraging early "yesses" to get more intros, and more.
June.ai previously raised a $1.5 million preseed funding round led by a group of investors that includes John Suh, CEO of LegalZoom, and Marc Michel, a partner at Runaway Venture Partners.
To access the New York investor list, click here: https://docs.google.com/spreadsheets/d/1khvSN2pcnsc7O5dr9mq8TwJv0h_zJJYLzhiZZ_KDmfM/edit#gid=1550181509

Dec 5, 2018 • 39min
Ep. 76 How I Raised It with Avi Meir of TravelPerk on 11.13.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Avi Meir, CEO of TravelPerk (www.travelperk.com) a Barcelona-based startup that is re-inventing business travel.
TravelPerk recently raised a $44 million Series C led by Sweden’s Kinnevik, Russian billionaire and DST Global founder Yuri Milner and Tom Stafford. Prior investors include Target Global, Felix Capital, Spark Capital, Sunstone, LocalGlobe and Amplo.
In this episode, Avi talks about building to be global from day one, questions to ask investors to ensure the vision and exit expectations are aligned, how the Company is using it's location in Spain as a recruiting advantage, and much more.

Nov 28, 2018 • 33min
Ep. 75 How I Raised It with Keith George of CoEdition on 11.13.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Keith George, CEO of CoEdition.com which makes a retail fashion marketplace for plus-sized women. CoEdition raised a $4 million round led by New Enterprise Associates along with General Catalyst, Primary Venture Partners and BBG Ventures,
In this episode, Keith talks about identifying an underserved market (plus-sized fashion), "selling the dream" to investors vs selling on data, compressing the fundraising timeline, how he apprenticed at a startup before starting his own, and much more.

Nov 19, 2018 • 38min
Ep. 74 How I Raised It with Steve Gutentag of Thirty Madison on 11.1.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Steve Gutentag, CEO of Thirty Madison which is rebuilding the healthcare experience for the modern consumer, starting with the brand Keeps.com (consultations and treatment for hair loss).
The Company raised a $15 million Series A led by Maveron and Northzone Ventures along with ERA, Two River Capital, Greycroft, First Round Capital, Steadfast Venture Capital and others.
In this episode, Steve talks about applying the direct-to-consumer model to disrupt and improve the healthcare industry, raising capital with a product MVP + vision + plan, how getting a term sheet is a "forcing function" for moving investor discussions along, whether to talk to VCs in between rounds, and much more.

Nov 15, 2018 • 31min
Ep. 73 How I Raised It with Allie Magyar of Hubb.me on 11.2.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Allie Magyar of Hubb.me. Hubb makes an online platform for event and conference management.
The Company recently raised a $6.3 million Series B led by Five Elms Capital. Oregon Venture Fund and Elevate Capital participated.
In this episode, Allie talks about the Seattle, Portland, and Vancouver WA funding scenes, the difference between raising private equity vs. venture capital, build-vs.-buy decisions and when to acquire competitors, the Elevate Inclusion Summit, and much more.
For more info about the Elevate Summit and venture capital for female entrepreneurs, visit https://blog.hubb.me/allie-talks-venture-capital-for-female-entrepreneurs and catch Allie's talk at https://hubb-1.wistia.com/medias/yuhk64n7ft

Nov 12, 2018 • 33min
Ep. 72 How I Raised It with Aaron Schwartz of Passport Shipping on 11.01.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Aaron Schwartz of Passport Shipping (www.passportshipping.com), a provider of international shipping services designed for eCommerce companies.
The Company recently raised $3 million of seed funding from Precursor Ventures, Resolute Ventures and Ryan Hoover of Product Hunt. Sophia Amoruso (GirlBoss) and April Underwood (Slack) also participated in the round.
In this episode, Aaron talks about creating an "asset light" business in the shipping world, how he built investor relationships well in advance of raising capital, the advantages of having a diverse cap table, the terms he uses when putting together an Advisory Board, and much more.

Nov 6, 2018 • 37min
Ep. 71 How I Raised It with Andrew Parker of Papa on 10.31.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Andrew Parker of Papa (www.joinpapa.com), an elderly care management platform that connects college students to senior citizens - aka "grandkids on demand."
Papa raised capital in Florida before going through Y Combinator. More recently the Company raised $2.4 million of venture funding in a deal led by Initialized Capital Management with participation from Sound Ventures (founded by Ashton Kutcher and Guy Oseary).
In this episode, Andrew talks about the Miami startup scene, tips and "hacks" for getting into Y Combinator, the importance of a time constraint when fundraising, getting the most out of mentors, what to put in your investor newsletter, and more.

Oct 31, 2018 • 17min
Ep. 70 How I Raised It with Steve Glenn of Plant Prefab 10.22.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital.
This episode is with Steve Glenn of Plant Prefab (www.plantprefab.com) which makes custom homes that are built using off-site production in a fast, economical, and eco-friendly way.
Plant Prefab raised capital from Twitter co-founder Ev William's Obvious Ventures and the Amazon Alexa Fund, among others. In this (short) episode, Steve talks about where he came up with the idea for Plant Prefab and raising capital from strategic investors.

Oct 16, 2018 • 47min
Ep. 69 How I Raised It with Hjalmar Nordegren of Karma on 10.10.2018
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Hjalmar Nordegren, CEO of Karma.life based in Stockholm, Sweden.
Karma makes an online platform that enables grocery stores, restaurants and cafes to minimize their food waste by selling their excess food to customers at a discount.
The Company recently raised a $12 million Series A from Kinnevik, Electrolux, e.ventures and Bessemer Venture Partners.
In this episode, Hjalmar talks about raising capital in Europe, how founders should never stop fundraising (i.e. nurturing leads in between rounds), the Swedish startup scene, how European founders who want to pitch Silicon Valley can "be more American" :) and much more.