How I Raised It - The podcast where we interview startup founders who raised capital.
Foundersuite.com - software for raising capital
Produced by Foundersuite.com, makers of the leading software stack for raising capital: Investor CRM + VC/Angel database + Pitch Deck Hosting + Investor Update tools. Used by startups to raise > $2.5 Billion.
Episodes
Mentioned books

Aug 19, 2021 • 42min
Ep. 211 How I Raised It With Startup Advisor Brett Fox
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Brett Fox, a startup advisor who has also worked in venture capital. (https://www.linkedin.com/in/foxbrett/ and https://www.brettjfox.com)
In this episode, Brett talks about what to do if you lose a co-founder while raising capital, how many people to bring to VC pitch meetings, top mistakes startup CEOs make, how establish an emotional connection with investors, how to get investor to compete for your deal, and much more.
Brett has advised dozens of startups on strategy, growth, and fundraising. He previously worked as an EIR at Crosslink Capital. See his writings at https://brett-j-fox.medium.com/
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Aug 10, 2021 • 32min
Ep. 210 How I Raised It With Frances Tang Of Awkward Essentials
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Frances Tang of Awkward Essentials (https://awkwardessentials.com/) a a medical-grade sponge made to absorb excess fluid after sex.
In this episode, Frances talks about the scrappy ways she got her product-focused business off the ground, the challenges of raising capital for a sex-related business, her process for finding investors that would be a good fit, and much more.
The Company recently raised a $2.3m seed funding round led by Unorthodox Ventures. The Company also participated in the Grid110 Accelerator.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Aug 4, 2021 • 35min
Ep. 209 How I Raised It With Michael Kim of Cendana Capital
Michael Kim, founder of Cendana Capital, discusses the intricacies of early-stage venture investing. He shares his journey from a diplomatic career to establishing a fund of funds, emphasizing the evolution of the VC landscape. Kim provides insights on what he seeks in emerging VCs and offers tips for new fund managers under fundraising pressure. The conversation highlights the rise of pre-seed funds and the essential traits of successful fund managers, including the significance of adaptability and founder experience.

Jul 29, 2021 • 40min
Ep. 208 How I Raised It With Naomi Shah Of Meet Cute
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Naomi Shah of https://www.meetcute.com/, a media company that produces original, scripted romcoms in podcast form. Before starting Meet Cute, she was a member of the investment team at NYC-based Union Square Ventures.
In this episode, Naomi talks about her journey from the trading floor at Goldman Sachs to the venture world (USV) and then on to becoming a startup founder, tips to founders from her time as a VC, tips for raising capital virtually, how to deal with "long maybes" from investors, and much more.
The Company recently raised a $6.25 million Series A funding round, bringing the total amount raised to $9.25 million. Investors include LocalGlobe, Lerer Hippeau and Newark Venture Partners, as well as Union Square Ventures.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Jul 16, 2021 • 36min
Ep. 207 How I Raised It With Thomas Fairey Of Stakester
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Thomas Fairey of Stakester.com, a platform that users to play online games and compete for money and prizes.
In this episode, Thomas talks about how pitching is a performance, how fundraising can be done as a formulaic sales process, how he automated a lot of his outreach and follow up, how the intent of the first contact is not to invest but to have a conversation, and much more. He also shares his exact script for doing cold emails to investors.
The Company raised 3.1 million pounds (about $4M U.S.) from a variety of angels as well as VC firms RTP Global and GFR Fund.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Jul 6, 2021 • 34min
Ep. 206 How I Raised It With Travis Holoway Of SoLoFunds.com
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Travis Holoway of SoLo Funds, a community and app that enables peer to peer loans.
In this episode, Travis talks about his mission to create an "Airbnb for loans", how he plans to unlock capital from "guys like his Dad," how he raised his initial capital from Black angel investors, advice for fundraising and much more.
The Company recently raised a $10 million Series A round led by ACME Capital with participation from Impact America Fund, Techstars, Endeavor Catalyst and CEAS Investments. To date, SoLo has raised $12 million, including a $2.8 million seed round and a series of convertible notes from other investors.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Jun 9, 2021 • 39min
Ep. 205 How I Raised It With Donnel Baird Of BlocPower
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Donnel Baird of Blocpower.io, a Brooklyn-based climate technology startup that is making American cities greener, smarter, and healthier by retrofitting older buildings with more efficient energy systems.
In this episode, Donnel talks about how he got started by "greening" some barber shops in Harlem and then landed a government contract, getting past 200 "no's" when raising early capital, pitching Ben Horowitz and Mitch Kapor for his pre-seed round, understanding the "Silicon Valley Archetype" of what VCs are looking for and how to close the gap if you are different from that archetypes, tips for Black founders, and much more.
The Company recently raised a $63 million Series A round ($55 million debt, $8 million equity). The round was led by American Family Insurance Institute for Corporate and Social Impact, AccelR8 and The Goldman Sachs Urban Investment Group, with participation from Kapor Capital, Elemental Excelerator, CityRock Venture Partners, The Schmidt Family Foundation and Salesforce Ventures. Other investors in the Company include Kapor Capital, Andreessen Horowitz, MaC Venture Capital, Exelon, New York Ventures of the Empire State Development Corporation, Echoing Green, and The Schmidt Family Foundation.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https:/www.foundersuite.com/

Jun 5, 2021 • 26min
Ep. 204 How I Raised It With Dima Syrotkin Of Panda Training
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Dima Syrotkin of Panda-Training.com, an online coaching and employee development platform.
In this episode, Dima talks about how he funded his startup using a combination of loans, government grants, R&D credits, and other incentives. He also talks about his experience at SLUSH Conference and the startup scene in Finland.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at www.foundersuite.com/

Jun 5, 2021 • 28min
Ep. 203 How I Raised It With Marie Tors Of Graffiti / Reeveal
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Marie Tors of Reeveal.ai, an augmented reality shopping assistant that helps you select the right products.
In this episode, Marie discusses raising capital for a startup based in France, how often she sends an investor update, advice for other French founders, the challenge of seeking money vs. seeking the "right" investors, and more.
The Company raised $100k from friends and family ("love money" as it's called in France:) plus another $450k as a SAFE in a seed round.
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How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https://foundersuite.com/

Jun 3, 2021 • 37min
Ep. 202 How I Raised It With David Rabie Of Tovala.com
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with David Rabie of Tovala.com, an AI powered oven and meal kit subscription business.
In this episode, David talks about raising capital for a hardware startup, going through Y Combinator, doing an Angellist Syndicate, what has changed between the Series A and Series C rounds, the Chicago startup scene, and much more.
The Company most recently raised a $30M Series C funding round led by Left Lane Capital, with participation from previous investors Finistere Ventures, Comcast Ventures, OurCrowd, Origin Ventures, Pritzker Group Venture Capital, and Joe Mansueto.
How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at https://www.foundersuite.com/


