

Breaking B2B - B2B Marketing & Demand Generation Podcast
Sam Dunning
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jul 2, 2020 • 55min
#045 LVL UP from Sales Rep to Leader ⬆️ 🆙 - Morgan J Ingram
Learn how to progress from Sales Rep to Sales Leader with Morgan!
Morgan is the Director of Execution and Evolution at JBarrows Sales Training, delivering to sales development teams to enhance their skill sets and performance.
Previously Morgan was the Sales Development Manager at Terminus and helped scale the company to become the fastest growing startup in Atlanta, managing teams of 13 SDRs to help B2B marketers with account-based marketing.
Morgan went on to start his own YouTube series; 'The SDR Chronicles', with over 100 videos providing SDRs with motivation, advice, and tactics. At only 27, Morgan has been named one of the Top 50 Sales Leaders to follow by LinkedIn, a Top 25 Sales Development Thought Leader by Inside Sales and LinkedIn's Top Sales Voices of 2018 and 2019. Morgan’s work has been featured in Forbes, Sales Hacker, the Hubspot blog, and the Harvard Business Review. I met Morgan on the 'UK V USA Sales Showdown' recently which you can check out on vanillasofts website - I love the sales content he’s putting out on LinkedIn!
Morgan explains how he went from establishing an eGaming business in college, to getting into public speaking, up to becoming a sales leader. We learn Morgans top learnings from his journey to date, along with tips on managing sales teams, why you should be sharing your story and how he landed the job at JB sales through documenting his journey as an SDR (Sales Development Representative).
Morgan also shares some epic tips for sales and marketing. We go onto discuss how to leverage LinkedIn video messaging to get meetings booked and more sales over the line, that will help you to skyrocket your own sales and biz!

Jun 30, 2020 • 43min
#044 Disrupting The Law Industry ⚖️⚖️⚖️ - Karen Finch
Karen tells Sam how going it your own way can sometimes be the only way!
Karen is a qualified lawyer, legalpreneur, and legal tech founder. Karen initially practiced as a Family Lawyer before leaving the legal industry to become a Recruitment Consultant with an International Recruitment Company.
Consulting both in Melbourne and the UK, Karen co-founded Legally Yours in 2015 and was appointed CEO in 2017. Karen also sits on the Board of the Australian Legal Tech Association (ALTA) and is a passionate ambassador of the ’NewLaw’ movement in Australia.
Not a law firm, Legally Yours is an online platform that provides a simple and convenient way to find the right lawyer for your legal need, without the bill shock.
Karen shares her story from working for a law firm and not enjoying the classic law co. format, then going on to start her own disruptive online law platform that breaks away from the clichés associated with Law. We discuss topics as how to build rapport, how to keep customers for the long-term along with Karen's top business growth, sales and digital marketing tips to help skyrocket your sales and biz!

Jun 28, 2020 • 32min
#043 Why Inbound Marketing Is A Game Changer! 🎮 - Blake Johnston
Blake Johnston - host of the' Next Best Customer Podcast' & '3X Startup Founder' talks to Sam about Pro Inbound Marketing tips!
Blake is CEO of OutboundView, we learn his story and some of the lessons he's learnt along the way...including how to run great sales demos and presentations. Blake shares why inbound marketing and SEO has been fundamental to growing his business and why it's key for any business.
We discuss why content is an important piece of the sales and marketing puzzle and how you can best use it to Skyrocket your sales and business!

Jun 25, 2020 • 59min
#042 Creating Business Friends 🤝🤝🤝 - Owen Richards
Owen kindly shares with us his proven business development strategies!
Owen has 15 years’ experience in delivering and executing B2B sales and go to market strategies for clients across multiple industries, with a proven track record of rapidly driving business expansion and revenue growth within highly competitive industries.
We learn how Owen went from nearly being a teacher and got into the world of sales. How being a bouncer outside of nightclubs taught him great communication and negotation skills. We go on to chat through how owen has built up Air Marketing group to 2 million pounds in Annual recurring revenue in just 2.5 years and Owen walks us through his top recomemnded business growth and digital marketing tips to skyrocket your biz and sales!

Jun 23, 2020 • 57min
#041 Simplifying SEO! 👁️ 👁️ - Gaetano Nino DiNardi
Gaetano DiNardi helps us get results through SEO simplification! Gaetano DiNardi is the Director of Demand Generation at Nextiva. He has a very successful track record of working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged!=Want to win with SEO? (Search Engine Optimisation) We learn Gaetano's fascinating story - including recording music at Shaggy's house! Gaetano shares how he got into SEO & digital marketing from a starting career in music and how he's got top Google rankings for some huge names. He shares some easy ways to improve your SEO, boost leads & sales and grow your business!

Jun 21, 2020 • 40min
#040 - How To Get Inside Your Buyer's Mind 🧠🧠🧠 - Josh Braun
Getting inside the mind of your buyer with Josh Braun 🧠
We talk about understanding the struggles of your buyers and how you can know these. Unusual ways to put across your proposition and get results. Top digital marketing and cold outreach strategies.
Josh's b2b sales guide can be found here:
https://academy.salesdna.co/p/badass-b2b-growth-guide
Josh is very honest and down to earth, addressing some home truths that'll help skyrocket YOUR sales and business!

Jun 18, 2020 • 48min
#039 Why Versatility Is Key In Business 🗝️🗝️🗝️ - Tiffani Bova
Why Versatility Is Key In Business 🗝️🗝️🗝️ - Tiffani Bova
Tiffani explains how she has sold for some of the biggest tech companies on the planet and taken them to new heights. Plus how she went from sales, to a research role, and then to a growth evangelist - with all the lessons learnt from each experience!
Tiffani's Book can be found here:
https://www.amazon.co.uk/Growth-IQ-Master-Paths-Business/dp/1529004675/
Tiffani has some fantastic digital marketing strategies, to help skyrocket YOUR sales and business!

Jun 16, 2020 • 45min
#038 24 Hours to start a company! 🕛🕟 🕔 - Kieren O'Connor
Kieren talks us through his battle through dyslexia/anxiety etc. His 4 pillar process to grow a business. Why you should look for opportunity not the money (title idea too)
Listen to Kieren give his best digital marketing strategies, to help skyrocket YOUR sales and business!

Jun 14, 2020 • 53min
#037 Building A Brand Around YOUR Industry 🏹 - Kevin Dorsey
Kevin is the VP of Inside Sales at PatientPop.
Kevin shares the key places he's worked at and lessons learnt, why you need to really niche down, how to build an epic personal brand in your industry.
Kevin has much to pass on that can help with your digital marketing strategies, skyrocketing YOUR sales and business!

Jun 11, 2020 • 1h
#036 Develop Yourself THEN Your Business - Mark Metry
Mark helps us think about our own personal development & how that can influence all aspects of our business 🏋️♂️🏋️♂️🏋️♂️
Mark shares how he overcame years of anxiety and started his business and his hugely successful podcast, Humans 2.0. We talk about why you should develop yourself as well as your business.
We touch on how to tell great stories that sell. Mark explains how he managed to get hugely successful guests on his podcast such as Gary Vaynerchuck, Neil Patel, Seth Godin.
Plus Mark shares some awesome LinkedIn hacks and top digital marketing strategies to skyrocket your business and sales!
He's the best selling author of - 'Screw being shy'
Mark has fantastic advice on personal growth that carries through to all aspects of business practice, to help skyrocket YOUR sales and business!