Breaking B2B - B2B Marketing & Demand Generation Podcast

Author of the Best Selling Sales Book and Amazon #1 Release: 'Gap Selling CEO of A Sales Guy - Consulting and Training Through A Sales Guy', Keenan has helped companies increase sales by 300%! Keenan positions companies to raise millions of dollars in funding, help them rebuild sales cultures, implement ABM strategies, build sales teams for multi-million dollar mergers and stop negative sales growth. Keenan details his story, begining with his partying in the early days, then modelling and eventually getting into sales with actionable tips and take-aways. He shares how he was exposed to the real world from a young age and built up his entrepreneurial spirit early on as a young lad. We discuss how you can utilise G to avoid being your buyers bitch, plus how you should handle the common request from prospects when they say "send me a quote" or "send me a proposal". We also chat about how you can avoid being ghosted by buyers and Keenan GAP sells Sam live on air! We also discuss how Keenan has built up his own business, and the marketing channels he leveraged to make it happen. Use Keenan's insight to help skyrocket your own sales & biz!

Best-selling author of 'Selling from the Heart' & co-host of 'Selling from the Heart Podcast', Larry Levine reminds us how important it is to be 'real'! Larry shares his story of progressing in the cut-throat world of copier sales. He explains how he asked his cutomers what they hated most about sales people, made a list of the top reasons and then flipped it on its head by doing the exact opposite for his customers. Larry explains how to engage in 'non-salesy' human conversation with your prospects, and make them feel comfortable. We also talk about why you should make non negotiable daily rules for yourself that you should stick, in order to progress and reach your goals. Larry goes on to show how at the age of 50, with no job he was able to leverage social (LinkedIn), his podcast, his book, along with sincerity, substance and heart, to become a successful sales trainer. Throughout Larry shares the importance of human stories, and why people buy memories and experiences, not products or services. Use Larry's experiences and insights to help skyrocket your own sales & biz!

Scott Ingram talks with Sam about how to build your audience! Scott is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He's the author of two books: Sales Success Stories and B2B Sales Mentors. On top of that he's a quota carrying sales professional, working for the professional services company, Relationship One, as an Account Director. Scott lives with his wife and two daughters in Austin, Texas where he'll be hosting the third Sales Success Summit on October 12th and 13th Scott gives us a snap-shot of his story in business up to now. We learn how he's launched 2 highly successful podcasts and a live sales yearly event. Scott explains that when it comes to digital marketing and selling with social - you should build an audience 1st, your content needs to be a niche you are knowledgable on, you should focus on one platform and play the long term game and be CONSISTENT. We also discuss easy ways to start conversations with your ideal customers through short interviews, to avoid the dreaded 15 minute meeting request and get meetings booked with ease! All this and more will help you to skyrocket your own sales & Biz!

Tanya combines science, psychology and maths and applies them all to sales! Tanya is a neuroscience coach and highly sought-after international keynote speaker, thought leader and corporate consultant, specialising in the realms of consciousness, leadership and transformation. She is one of the most prominent speakers on neuroscience-based, conscious business development, globally and a published author of three books. Tanya has created a 2 year sales diploma in South Africa through SETA. On the international stage, she has been a panel expert at the Sales Enablement Soiree in London and San Francisco - Upcoming is Toronto and Vegas. Tanya was also a BESMA judge in London. The publication, 'Women: The Conversation', chose Tanya as one of the top 40 most inspiring women shaping South Africa (2019). Due to her community upliftment focus, she was noticed on an international platform and elected as a LinkedIn Goodwill Ambassador (2017). Tanya is also a former CNBC Africa anchor of her series, "Healthy Business'. Tanya shares her story with us, including her experience as a presenter for CNBC and the lessons learnt along the way. We talk about how you can overcome negativity and actionable ways to stay positive and exceed your sales and business targets. Tanya talks of how neuroscience & sales coalesce! We also discuss how Tanya scaled her own business and she shares her marketing strategies that helped her build her company up to where it is today. Use Tanya's experience to hep skyrocket your own sales & biz!

Want a pro LinkedIn hack to generate leads? Then listen to Alison Edgar! Alison Edgar is the director @ Sales Coaching Solutions Ltd - she teaches, start-up, micro, owner managed businesses and sales teams how to sell their fantastic products and services, over and over again. According to Forbes magazine "90% of start-up businesses fail", Alison made it her mission to flip this statistic on its head and give every business a fighting chance! Alison shares here story of working in various sales jobs and how she was able to prove her competency and enjoy high level sales roles, before going on to share her awesome LinkedIn hack to generate leads. We go on to discuss why and how you can scale the intent of any prospective customer you speak to. Alison has been crowned ‘The Entrepreneurs Godmother’ by a plethora of successful entrepreneurs including Dragon’s Den and Apprentice Winners. In recognition of her outstanding contribution to enterprise, Alison was invited to attend the Queen’s Royal Garden Party at Buckingham Palace and was named one of the UK’s Top Ten business advisers. She also regularly consults with Downing Street to give her opinions on the business landscape. Alison’s debut book ‘Secrets of Successful Sales’, is an international best-seller with over 120 5-star reviews, has been stocked in the Top 10 Business Books in WHSmith, and was featured in the Independent’s 2019 Top Business Books written by Women. Plus Alison shares why passion and standing out from the crowd is key in sales and business along with her top digital marketing tips to skyrocket your sales and business!

OK is not OK...Be Remarkable, with Tim Johnson! Tim explains his story from having an entrepreneurial spirit and learning the value of money from a very young age. He shares actionable tips for sales, business and digital marketing that he has learnt from his many years as a sales rep, right up to becoming the Chief Sales Office at Visualsoft. Tim shares exactly how he has taken Visualsoft from a very small team to £15 million in sales revenue. Visualsoft are an award-winning cloud-based eCommerce platform and full-service digital marketing agency. The company employs 250+ digital specialists at four UK offices in Stockton-on-Tees, Newcastle-upon-Tyne, Manchester and also internationally in Dubai. A big part of his companies cuccess is by providing a remarkable experience for every touchpoint from initial conversation through to delivery and on-going. We also discuss Tim's top digital marketing and off-line strategies to bring on board new customers and drive revenue. Tim is responsible for the overall Sales at Visualsoft. Since joining the business in 2004, Tim is a highly experienced consultant and enjoys a hands on, results-oriented approach to business development, revenue generation and process optimisation. There's sure to be some gold that you can take from his experiences that you can use to help skyrocket your sales & Biz!

Mario Martinez Jr shares some top customer engagement advice in this episode of Sam's Business Growth Show! Mario shares his story of being a top seller at various organisations and the lessons he learnt up until initiating his own company. Mario is now the CEO and Founder of Vengreso, he has spent 85 consecutive quarters in B2B Sales and Leadership and is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018. Mario is the host of the very popular 'The Modern Selling Podcast.' We chat with Mario about setting up & scaling his business; Vengresso, as he shares a killer way to reach out to a prospective buyers with a proven 3 step PVC strategy (Personalise, Value, Call To Action), that you can employ to help skyrocket your own sales & biz!

Business Mentor Justin Welsh helps us visualise positive outcomes! Justin is an SMB SaaS advisor, executive mentor, and operator who recently led LA-based PatientPop from $0 to $50M in recurring revenue in just 4 years. He now coaches founders to scale, and salespeople to build incredible brands online. Justin puts out INCREDIBLE content on LinkedIn and is an auto-follow right now! Justin tells his epic story of being in sales for 6 years and not selling anything due to lack of motivation...up to moving to a new company with a great leader/mento and selling on his very first day. Justin shares how he scaled PatientPop from $0 to $50M in recurring revenue in 4 years and the digital marketing strategies and processes that made it happen. We talk about why it's key to assume positive intent to develop your network and progress in business. We go on to discuss 3 things you should and 3 things you should not be doing on LinkedIn... All of which will help you to skyrocket your own sales & Biz!

Mary Kelly kindly chats to Sam about exceeding customer expectation Mary Kelly is the CEO and founder of Productive Leaders. She spent 25 years on active duty in the US Navy as an intelligence and logistics officer, mostly in Asia. She retired as a Commander. She has a PhD in Economics, and is usually found near dogs and wine. Mary believes that productive leaders should talk about: 👸 Why leadership matters, now more than ever. 🥅 How to align people with your vision, mission, and goals. 👑 Why so many really good people fail as leaders. 📕 Each of her 13 books has its own wine label. 🟥 And in case you are wondering, Mary prefers red...but she's not fussy. Plenty of fantastic experiences shared here, that will help you to skyrocket your own biz and sales strategies!

Jason Cutter gives us a great in depth discussion of how to break habitual behaviours & try new ways of doing things! Today Jason is the CEO @ Cutter Consulting Group - where he: 💯Creates scalable training programs for new reps ⬆️ Improves the selling process to increase sales 20-30% 🔔 Turns averages reps into sales closing machines 💲 Optimises lead generation to create a profitable Cost Per Acquisition 🎧 Host of The Sales Experience Podcast 📗 Author of the soon to be released: Selling with authentic persuasion Jason talks us through how he went from marine biology, to sales and then to starting his own company. We chat through how to help prospective customers break through the fear of change and how to avoid buyers remorse. Jason shares his top digital marketing strategies that have grown his company and that you can utilise to skyrocket your own biz and sales!