

Breaking B2B - B2B Marketing & Demand Generation Podcast
Sam Dunning
Break free from sh*t b2b marketing.
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
(previously Business Growth Show).
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific marketing & website tips you can use today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with Sam: https://www.breakingb2b.com/
Topics covered: B2B marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Feb 19, 2022 • 8min
#215 How Long Does It Take To Get Page 1 of Google? (SEO)
► Want to get your website page 1 of Google's organic search?
✔ Sam breaks down a couple scenarios and potential timelines you could be looking at to make it happen!
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 14, 2022 • 38min
#214 6 Ways To Dominate Your Deals From Proposal To Close - Nadia Milani
Nadia is VP Marketing at Proposify. When is comes to closing deals, it's as good as sold with Nadia!
🎧 Have a listen to & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ 1. Proposal Structure & Design
✔ 2. Creating an Amazing Proposal
✔ 3. Sending Your Proposal The Right Way
✔ 4. Track & Follow Like a Pro
✔ 5. Pricing, Discounting & Negotiating
✔ 6. Closing To Win
NADIA MILANI
LinkedIn: https://www.linkedin.com/in/nadia-milani-she-her-%E2%9C%A8-37021314/
Web: https://www.proposify.com
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 9, 2022 • 8min
#213 How To Get The Perfect Testimonial
► Want to create testimonials that sell?
✔ Sam shares a simple 6 step framework to testimonials that tell a story, build trust and convert.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 7, 2022 • 53min
#212 How To Grow An Audience Online - Mike Winnet
► What does growing an AUDIENCE really mean?
By day; Mike puts get-rich-quick gurus to the test in his 'Contrepreneur' series on YouTube. By night; he creates videos & content to help companies generate MORE business with IAM Productions.
🎧 Have a listen to Mike & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ How to market to this audience better
✔ How to convert more of the above into paying customers
MIKE WINNET
Web: https://www.viewsaremyown.social
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Feb 4, 2022 • 13min
#211 7 Analogies To Simplify Digital Marketing
► Want an easy way to explain common digital marketing terms?
✔ Sam breaks down 7 common web and marketing terms to make them as clear as day.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jan 31, 2022 • 44min
#210 What Is Hybrid Selling? (and how it will help you sell more in 2022) - Fred Copestake
► What is Hybrid Selling?
Fred Copestake is the Founder of Brindis, A Sales Training Consultancy. Fred's also Host of the podcast; 'Sales Today', and has just launched his second book ‘Hybrid Selling’, which is on sale right now!
🎧 Have a listen to Fred & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ How does it compare to traditional sales strategies?
✔ How to use the EVOLVE framework
FRED COPESTAKE
LinkedIn: https://www.linkedin.com/in/fredcopestake/
Web: https://brindis.co.uk/
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jan 29, 2022 • 9min
#209 Should Start-ups Invest In SEO?
► Is SEO worth it for a start-up?
✔ Sam shares what to consider before going for SEO for both bootstrapped companies and funded companies.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jan 24, 2022 • 39min
#208 Why Should You Care About Demand Generation? - Adam Holmgren
► What does demand generation really mean?
Adam Holmgren is head of Demand Generation @ GetAccept. Adam's
also host of the podcast: Demand Generation Movement
🎧 Have a listen to Adam & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ What’s the difference between demand gen and lead gen?
✔ How to implement a demand generation strategy
✔ Should content be gated (behind an email wall) in 2022 and beyond?
✔ Channels to consider for an effective demand gen strategy
ADAM HOLMGREN
LinkedIn: https://www.linkedin.com/in/adam-holmgren/
Web: https://www.getaccept.com/
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Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors:
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jan 18, 2022 • 18min
#207 Build A Powerful Lead Gen Website (step-by-step guide)
► Want a website that fuels your business with regular top quality sales leads?
Sam shares the exact process Web Choice use for research, design, development, testing, launch and on-going.
✔ Steal this strategy to ensure your website is a success and actually grows your revenue.
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✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email
Please check out our sponsors...
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Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/
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Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/
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Jan 17, 2022 • 42min
#206 How To Approach An Inbound Lead vs An Outbound (cold) Prospect - Ethan Parker
► What’s the difference between inbound and outbound? Ethan is VP of Revenue at AltiSales and Head of Outbound Squad, a program for individual sellers looking to get their PHD in sales. 🎧 Have a listen to Ethan & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: ✔ How to tackle an inbound lead ✔ How to approach an outbound prospect ✔ Best practises for building qualified sales pipeline ETHAN PARKERLinkedIn: https://www.linkedin.com/in/ethanlparker/Web: https://altisales.com/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors: ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Chili Piper - Advanced scheduling software that helps B2B revenue teams double their conversion rates, increase customer satisfaction, and reach new levels of productivity - https://www.chilipiper.com/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales: https://www.webdesignchoice.co.uk/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹