ADHD-ish

If you have an online business (or even a brick-and-mortar business you market online) you are a content marketer.  Content includes blogs, podcasts, YouTube channels, email sequences, newsletters, sales pages, social media posts, and even short-form videos on TikTok, Linked In, IG, or FB.  Content is everywhere and in order to leverage the know, like, and trust factor, you need to have a strategy, not just put yourself out there in a random way and hope it works.  Whether you have a lot to say but it’s all over the place or your mind goes completely blank the minute you sit down in front of your laptop to write an email sequence, there is hope for you.  Today’s guest, Abby Herman was an elementary school teacher who took her talent for writing and teaching and launched a business as a content strategist over a decade ago.  She helps online entrepreneurs to create awareness, educate and inform, demonstrate their expertise, convert consumers to customers, and long-lasting relationships. She has a way of thinking about content creation that takes the guessing and stressing right out, making it more simple and sustainable than you ever dreamed of. I first learned of Abby over a year ago, when I heard her being interviewed on a podcast, but we did not connect in a meaningful way until we both joined Podwize, the membership community for podcasters run by Angie Trueblood, a couple of months ago.  The day this episode is being published is the day Abby is interviewing me for her podcast, The Content Experiment.  How’s that for synchronicity? Here are a few of the highlights of our convo:What minimum viable content marketing looks like The health journey that led Abby to rebrand her podcast and business How her personal values show up in how much free content she shares When you don’t choose, you actually lose (less really is best) What content to give away for free and what to charge for Easy ways to stay top of mind with former clients and customers Mentioned in this episode:The Podwize Co-Op with Angie Trueblood The Alcohol Experiment book by Annie Grace www.panda.doc (the CRM that Abby uses for her content ) If you’d like to connect with Abby Herman and The Content Experiment after listening to this interview:Free e-book: https://thecontentexperiment.com/get-client-journey-ebook/Podcast: https://thecontentexperiment.com/podcast-episodes/Linked In: https://www.linkedin.com/in/AbbyMHerman/Is there a gap between where you are and where you want to be?  Do you know why?  Take the quiz and get your personalized result, and what to do about it! What’s Holding You Back?https://bit.ly/obstaclesquizThinking about working with Diann? If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. Free Consultation for 1:1 Coaching 

This episode is the second in The Boundaries Series, where we are unpacking the challenge of doing things we don’t really want to be doing, and for all the wrong reasons. Warning: If you have not already heard me say this,  I have fully embraced the feedback that one of my favorite clients by calling me “The Speaker of Uncomfortable Truths.”  This episode reflects that. In my work with female solopreneurs, I often hear about situations my clients are involved in but wish they weren’t.  Sometimes, the situation involves a team member or a client, but it can also be with someone they collaborate with.  The underlying issue is related to boundaries and specifically how we deal with feeling obligated, based on the principle of reciprocity.  The bottom line is that each of us has limits when it comes to our capacity and if we are spending time, energy, effort, and dollars doing things out of a sense of obligation, rather than choice,  we will feel strained and drained, not to mention resentful.  If you are a creative or a healer,  in particular, this will drag you toward burnout and possibly clinical depression.  Time management is important, energy management is important, but obligation management is also necessary, so let’s get to it. Here is a quick overview of what we are going to cover in today’s solo episode: Why resentment is the emotion we need to pay attention to in businessThe connection between bandwidth, boundaries, and burnout Reciprocity is the exchange of mutual benefit.  Learn to measure the mutual part. Know why you are saying yes to the things you are saying yes to Lessons from Buddhism that help me deal with difficult people Shout outs  in this episode:Cait Donovan and Fried, the Burnout Podcast Simon Sinek Start with WhyWith 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://calendly.com/diannwingert/free-consultation/ If you are the kind of entrepreneur who learns as much from others as you do when you and your business are the sole focus, my brand new group membership program is starting soon and the first step is to get on the waitlist. Click here to be notified of all the details: Group Coaching Waitlist  Join The Driven Woman Facebook GroupThe place to be for entrepreneurial women who are ready to go from driven and distracted to focused, fired up, and flame retardant  (https://www.facebook.com/groups/thedrivenwoman) So, that’s all for now, Driven Woman!  See you next week, when Abby Herman, Content Strategist and host of The Content Experiment is going to be my guest.   I first came across Abby’s work over a year ago, but we did not connect until we both joined a co-op for podcasters, called Podwize.   She is going to share her system for breaking down the customer journey into just six steps, so we can create content for every step of the way with ease.  See you then! 

Ever since I was a teenager, I have loved a good makeover.  I am completely enthralled by the dramatic transformations on RuPaul’s Drag Race and Property Brothers, but I am also a sucker for a great dog rescue story where an allegedly aggressive Pittie becomes another family’s Good Boi.  But, the stories that inspire me most are those of women who had their back against the wall and came out swinging.   No matter what is in her rearview mirror, when a resilient and determined woman reaches her point of no return, she shifts into a “no fucking around” mindset, and from that point forward, everything changes. Today’s guest, Amanda Barrientez, also known as Dr. Amanda, The Money Healer has the kind of story I love the most.  Because I was a social worker and psychotherapist who worked with kids from disadvantaged backgrounds in a former life, Amanda’s early life experiences sounded all too familiar.  Fast forward to marriage, kids, grad school, divorce, and Amanda found herself on the professor track but paid so poorly that she and the kids qualified for food stamps.  This was her NFA turning point. Amanda recently interviewed me for her YouTube NFA Money Stories series and I learned then that nothing is off-limits for her, so we were able to go deep into some really important areas not often discussed on a podcast.  I am grateful that she was so open and generous with her life experience and the work she has done to transform it. This is not your typical rags to riches story where it's all sunshine and rainbows, touting entrepreneurship as easy and fun.  One of the many things we agreed on is that getting what you want is hard.  And it’s also worth it. Here are a few of the highlights:Growing up as a little brown girl in an all-white upper-class neighborhoodLearning about all the ‘isms’ in grad school after being raised by evangelicalsDitching the victim mindset for extreme ownership Her 3 step system for blasting your money blocks Amanda walked away from being a professor to become a money mindset and manifestation coach. She helps female entrepreneurs reach 6 figures and beyond through her 3 step money mindset system and NFA Money Mamas mastermind.  Smart, funny, down to earth, and refreshingly candid, this convo was satisfying on so many levels and you are just going to love it and her.  Mic Drop Moment:  “You get what you believe.” (Dr. Amanda) Mentioned in this episode:One of Dr. Amanda’s mentors: https://drdemartini.comIf you’d like to connect with Dr. Amanda and NFA Money after listening to this interview:Website:https://www.nfamoney.com/YouTube: https://www.youtube.com/nfamoneyIG: https://www.instagram.com/nfamoney/LinkedIn: https://www.linkedin.com/in/nfamoney/Money Blocks Quiz: https://nfa.moneyblocksprofile.com/sf/6be94da8NFA Money Mamas Mastermind: https://www.nfamoney.com/nfa-money-mamasIs there a gap between where you are and where you want to be?  Do you know why?  Take the quiz and get your personalized result, and what to do about it! What’s Holding You Back?https://bit.ly/obstaclesquiz

Today’s solo episode tackles the problem of saying “yes” to clients you probably should say “no” to and why, and how to both create predictable outcomes and avoid both negative ones and surprises.   Creating a specific way of working with people and sticking to it, instead of trying to help everyone you think you should, or believe you can spare you countless heartaches. The truth is that you really can’t help everybody.  None of us can.  Your personal values may include being flexible, adaptable, and accommodating, but this can get you into some real hot water in your business. This is not a matter of experience or expertise, or how long you’ve been in the business, it’s about the slippery slope of unmet expectations and human nature. This episode is the first in The Boundaries Series, where we will be exploring a number of things that we do that limit our success because we have weak-ass boundaries and don’t even know it.   Spoiler alert:  the way I look at and talk about boundaries is guaranteed to open your eyes to all kinds of things you probably aren’t even thinking about, in addition to the boundary nonsenses you already know you’re dealing with.  Here is a quick overview of what we are going to cover in today’s solo episode: The Default Yes is a major blindspot we can’t afford to keep ignoring Pink Flags to look for when deciding who to work with A Signature System helps you create predictably good outcomes  How to improve your practices to ensure satisfied clients Mentioned in this episode:Bridge2More marketing consultant Claudia Schalkx https://bit.ly/3LGPw4NWhat’s Holding You Back Quiz   https://bit.ly/obstaclesquizWith 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://calendly.com/diannwingert/free-consultation/ If you are the kind of entrepreneur who learns as much from others as you do when you and your business are the sole focus, my brand new group membership program is starting soon and the first step is to get on the waitlist. Click here to be notified of all the details: Group Coaching Waitlist Join The Driven Woman Facebook GroupThe place to be for entrepreneurial women who are ready to go from driven and distracted to focused, fired up, and flame retardant  (https://www.facebook.com/groups/thedrivenwoman) Let’s connect on Instagram: Instagram: https://www.instagram.com/coachdiannwingert/ So, that’s all for now, Driven Woman!  See you next week, when Dr. Amanda Barrientez, Founder and CEO of NFA (No Fucking Around) Money is going to be my guest.  Dr. Amanda went from food stamps to 6 figures and loves helping emerging entrepreneurs with their money mindset.  I was a guest on her NFA Money Talks Livestream  (check it out on YouTube) and can’t wait to share her with you next week.  

In this engaging discussion, Michelle Glogovac, CEO of MLG Collective, shares her journey from the aviation industry to launching a PR and podcast pitching agency. She emphasizes the power of authentic storytelling and building genuine relationships in marketing. Michelle addresses the unique self-promotion challenges women encounter and redefines success beyond social media followings. She also highlights the significance of morning routines for productivity and the importance of meaningful connections in podcasting. Don't miss her insights on creating tailored pitches!

When you are a highly educated professional woman who knows she is capable of so much more than you are demonstrating in your career and personal life, it can be tough to figure out where the real problem lies. Is it your motivation, your expectations, your habits, your mindset, or a combination of all of the above, and how do you figure it out? Luckily for my client, Dallas, one of her friends had worked with me and told her what a great experience she had, and then she listened to a few episodes of this podcast and thought, “this might be just what I need.”  There is a hilarious ‘blooper” during this episode that demonstrates why radical self-acceptance is one of the core principles I practice and teach.  You will see why if you stick with the episode all the way to the end.  We talk about why she decided to work with me, what we focused on and how it has transformed her thinking about money, being a lawyer, and allowed her to reach her billing goals without so much stress and beating up on herself.  It was not a perfect and predictable path and at one point, Dallas felt like she had lost sense of where we were going, so we talk about how we resolved that. Here are the highlights of this conversation:The performance gap between our productivity and our potential Toxic productivity and its alternative How to practice radical self-acceptance one day at a timeRight now goals vs legacy goals Pain, suffering, and unnecessary suffering This episode’s Mic Drop Moment: “ I learned to stop selling from a hypothetical pocketbook.” (Dallas) Are you feeling the frustration of knowing you are capable of so much more but don’t know how to close your performance gap? With 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://bit.ly/calendly-free-consultationLet’s connect on Instagram: https://bit.ly/DWC-InstagramSo, that’s all for now, Driven Woman!  See you next week for our next guest expert interview.

In this fascinating interview,  my guest Amira Alvarez, CEO of The Unstoppable Woman, speaker, podcaster, and leadership coach and I get real about some of the topics so many women steer clear of.  We don’t shy away from the tough stuff here on The Driven Woman Podcast, so Amira and I do a deep dive into the shadow side of being driven and ambitious. The shadow side is what ruins our health, our relationships, and often, the business we are trying so damn hard to grow and scale. Amira speaks in a clear and unapologetic way on the painful truths about striving for success and how we can unknowingly prevent ourselves from actually achieving it. It has been said that becoming an entrepreneur is the ultimate personal growth experience and I can’t agree more.  In this fast-paced convo,  Amira shares some of her wake up calls and rude awakenings: The hamster wheel of drive and ambition = never enoughWhen she realized she was addicted to the struggle “I didn’t die by doing it differently”If you have ever asked yourself what you are doing wrong, why you aren’t making bank, when you are going to reach the entrepreneurial promised land, this convo will be one of your favorites on this podcast.   Women of influence and that includes those of us who podcast need to be more honest about the not-so-glamorous side of entrepreneurship and that is why I am proud to share this revealing conversation with you. This Episode’s Mic Drop Moment:“Getting sick was my stopping strategy” (Amira Alvarez) If you’d like to connect with Amira after listening to this interview, Website: https://theunstoppablewoman.com/Podcast: https://theunstoppablewoman.com/listen/Links: https://linktr.ee/theunstoppablewomanIG: https://www.instagram.com/theunstoppablewoman/Mentioned in this episode:  TAKE THE QUIZ:What’s Holding You Back?https://bit.ly/obstaclesquizThinking about working with Diann? If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. Free Consultation for 1:1 Coaching The Driven Woman Facebook Group:https://www.facebook.com/groups/thedrivenwoman/Instagram: https://www.instagram.com/coachdiannwingert/ Before you bounce, don’t forget to leave a review of The Driven Woman Podcast, I’d love to read it on a future episode!    Apple: https://apple.co/2BZDFzcAndroid: https://www.podchaser.com/podcasts/the-driven-woman-1194485

The more experienced I become as a business coach, the more convinced I am that the secret to success is understanding how the human brain works and how to outsmart it.  Our brains do not care if we are happy, fulfilled, or reaching our potential.  They are giving themselves an A+ if we are still alive, because that is actually our brain’s job description.  Being successful requires that you use your mind to bypass the brain’s default programming and in this episode, I am going to share with you a couple of hacks for how to do it. Here are just a few of the highlights: Thoughts about what we are capable of are learned and can be unlearned.Beliefs are just thoughts we have a lot of experience thinking. Your brain is a lazy mofo that burns  a lot of calories defending the status quo Imposter complex, self-sabotage, and limiting beliefs are autopilot settingsHow to think like your success has already happened, making it inevitable Want a double dose of this life-changing wisdom about how your brain actually works?   I dug episode #3 out of the podcast archives.  It's a quick one, so click here to listen: https://bit.ly/episode-blog-3If you know you are holding yourself back because you need a thought upgrade, it’s time to unlearn your old thinking? With 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://bit.ly/calendly-free-consultationLet’s connect on Instagram: Instagram: https://bit.ly/DWC-InstagramSo, that’s all for now, Driven Woman!  See you next week, when Amira Alvarez of the Unstoppable Woman Podcast is going to be my guest.  She is a very inspiring woman who really made me think in new ways and I can’t wait to share our convo with you. 

If you haven’t heard my cringe-worthy story of how I spent two years thinking about starting this podcast before I finally pulled the trigger, you can go listen to my One Year Podversary episode to hear all the embarrassing details.  During that two-year period of overthinking and creative procrastination, I even flew from LA to Orlando to attend the Podcast Movement Conference, thinking that would inspire me to get off the fence.  It did not, but it did help me take the first step to connect with today’s guest, Heather Vickery. Heather is a leadership and success coach, speaker, workshop facilitator, podcaster, and author.  I found a card promoting Heather’s podcast, The Brave Files while at that podcast conference in 2019.  I picked it up and saved it because I liked the message and branding.  Eventually, I met the fabulous Annie P. Ruggles, who was our guest on episode # 86, and she introduced me to Heather.  The world of female podcasters is a fabulous network of generous and supportive people. Heather spoke at She Podcasts Live this year, so we got a chance to meet IRL before recording interviews for our respective podcasts and the timing of this one was just a few weeks after Heather published her best-selling book, F*ck Fearless: Making the Brave Leap.  We talk about the 5 step framework that Heather uses in her coaching programs and outlines in detail in the book, complete with exercises,  examples from clients she’s worked with and people she’s interviewed on her podcast The Brave Files, and plenty of stories from her own life experiences. In this fun convo, Heather Challenges me to join her in recording and posting a video a day for the month of December (we recorded the interview in November) Calls me out on my belief that as part of nature we are either in a phase of growth or a phase of decay Mic Drop Moment: “Fearless is for sociopaths and 3-year-olds.”Heather’s framework (hint, it spells out the word B-R-A-V-E) If you’d like to connect with Heather Vickery after listening to this interview, here are a few options: Get the book:  https://vickeryandco.com/course/fck-fearless-making-the-brave-leap/Join her free Facebook Group: https://www.facebook.com/groups/BraveOnPurpose/The Brave Files: https://podcasts.apple.com/us/podcast/the-brave-files/id1370255228Was it Chance?: https://podcasts.apple.com/us/podcast/was-it-chance/id1597327877 Are you ready to take things to the next level and work with Diann? If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. Free Consultation for 1:1 Coaching Before you bounce, don’t forget to leave a review of The Driven Woman Podcast, I’d love to read it on a future episode!    Apple: https://apple.co/2BZDFzcAndroid: https://www.podchaser.com/podcasts/the-driven-woman-1194485

In our ongoing series on the mindset changes we need to make in business in order to make the income, impact, and profit we really want to make,  in this solo episode, I address one of the more common problems I see with female solopreneurs: confusion about worth and value in their business. Here are just a few of the highlights: Defining what we mean by value and worth Salary politics and relationship trauma as triggersBad advice from other business coaches And why you want to listen all the way to the end:When we focus on value instead of worth, we make more money, get better clients, and create more outstanding outcomes.   Who doesn’t want that? Can you clearly and confidently articulate the value of the services you provide, without worrying about your worth? With 20+ years of experience as a psychotherapist and 5+ years as a coach, I rarely meet a solopreneur who wouldn’t benefit from some expert guidance in this area. Click here to schedule a free 30-minute consultation to see if my signature 12-week 1:1 coaching program is right for you. https://bit.ly/calendly-free-consultationLet’s connect on Instagram: Instagram: https://bit.ly/DWC-InstagramSo, that’s all for now, Driven Woman!  See you next week, when Heather Vickery of The Brave Files Podcast and author of the new best-selling book “F*ck Fearless & Choose Bravery” is going to be my guest.  She is a leadership and success coach, speaker, workshop facilitator, author, podcaster, and advocate of living a brave life.  See you then!