Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Diana is a Customer Success Strategist for Catalyst, a platform that helps Customer Success Managers proactively take the right actions to prevent churn. As you can imagine, this episode is all about Customer Success and why it's so important for businesses today. There are infinite options available for buyers, and just because they sign with you doesn't mean they'll stay with you. We chat about how to scale a Customer Success program, the problem with most customer health scores, and how Catalyst is becoming synonymous with their niche. Follow Diana: https://www.linkedin.com/in/dianadejesus/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Morgan is the Director of Sales Execution and Evolution at JB Sales Training. They provide sales reps with tools, techniques, and the foundational structure to help them excel. Morgan has an insanely well-established social media presence—we chat about why that's important today, the dos and don'ts of selling on social, as well as the video games he's playing + the anime he's watching.  Follow Morgan: https://www.linkedin.com/in/morganjingram/ Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.

Will Lavender is the Co-Founder at Lavender, the #1 Sales Email Assistant that helps teams get more replies in less time through automated personalization and coaching. We chat about how Lavender came to be, how Lavender's best customers use Lavender, and the email tips that Lavender recommends the most. Connect with Will: https://www.linkedin.com/in/williamallred/ Learn more about Lavender: lavender.ai Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook The Competitive Playbook has helped 50+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.