PowerTips Unscripted

As remodelers, public relations is often an overlooked part of your marketing mix. We spend so much time and money on online marketing, PR is an afterthought. But with the web’s insatiable need for content, placing projects to get publicity should be a part of your strategy. In this episode, Roundtables member Jim Zack tells […] The post Ep.43: The Power of Public Relations with Jim Zack appeared first on PowerTips Unscripted.

As companies experience growth, there are tipping points where changes need to be made. One of those points is when you realize you need additional management for the organization. Many remodelers are considering adding a General Manager, but are unsure how it will work in practice. The Cleary Company of Columbus, OH, reached this tipping […] The post Ep.42: How and When To Hire a General Manager with Aaron Enfinger appeared first on PowerTips Unscripted.

Virtual reality creates immersive environments in real time. For remodelers, that means your clients could preview and even “walk-through” their projects to see if they like what they’re seeing.  Guest Chris Katkish says VR can help remodelers streamline their sales and design process, trim the length of the sales cycle, and boost production efficiency by […] The post Ep.41: Using Virtual Reality to Grow Sales and Profits with Chris Katkish appeared first on PowerTips Unscripted.

Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine. […] The post Ep.40: Website Best Practices with Mark Harari appeared first on PowerTips Unscripted.

The Great Recession gobbled up a whole slew of remodeling companies, but more of them fail during an economic expansion than during a contraction. Growth is great, but it’s risky, and knowing how not to grow will put you ahead of the game. In this hot market, there are so many opportunities, you can get […] The post Ep.39: How NOT to Grow Your Remodeling Business with Judith Miller appeared first on PowerTips Unscripted.

So many remodelers can’t reach their production potential because of the labor shortage. With the unemployment rate at a 20-year low, the struggle to find and retain good people is curbing business growth for small-business owners, across industries. In this episode, Natalie Putnam tells Victoria and Mark about the hiring and retention strategies that have […] The post Ep.38: Learning from the Trucking Industry To Solve Your Labor Shortage with Natalie Putnam appeared first on PowerTips Unscripted.

Most work requires more than one person to get it done. Effective communication is essential to the enterprise. Everyone has to learn the skills to communicate effectively. One key is concentrating on what brings you success — in work, with your spouse or partner, and in the rest of your life. Build on that. In […] The post Ep.37: The Art of Effective Communication with Paul Winans appeared first on PowerTips Unscripted.

One of the most powerful sales tools your remodeling company has often lies fallow on your website — your project photo galleries. With a little creativity, those photos can be transformed into compelling client success stories. This will boost your organic search rankings, super-charge lead generation, and result in more sales. The power of storytelling, […] The post Ep.36: How to Make Your Photo Gallery a Lead-Generating Powerhouse with Tanya Bamford appeared first on PowerTips Unscripted.

A personal vision statement charts your course — in life and in business. If you don’t have one, you might as well be lost at sea when you’re making decisions. For Dave Bryan, his personal vision statement serves as his North Star, allowing him to plot his course through his life. “There are a million […] The post Ep.35: Why You Should Have a Personal Vision Statement with Dave Bryan appeared first on PowerTips Unscripted.

Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people […] The post Ep.34: The Evolution of SEO with Spencer Powell appeared first on PowerTips Unscripted.