PowerTips Unscripted

Because of the success of our podcasts (PowerTips Unscripted and The Tim Faller Show) we are often asked by our Roundtables members and contacts in the industry about the power of podcasting.Clearly we are advocates of this medium and today we talk more about how you as a business owner can build your brand and pipeline by adding podcasting to your marketing plan.Today’s guest is Phil Pelucha Phil, CEO and Host of Billionaires in Boxers, an international group of successful entrepreneurs. Phil is based in Capetown, South Africa and is a Creative Producer on movies, TV & events as well an international podcast host and coach who shares his insights into creating and monetizing empowering content.Additional Resources:Billionaires in Boxers Podcast on SpotifyBillionaires in Boxers Facebook Group This Episode Sponsored by: Wellborn Cabinet Wellborn Cabinet is the featured sponsor for this episode of PowerTips Unscripted. Thank you, Wellborn Cabinet! The post Ep.118: How to Use Podcasting to Further Your Brand and Fuel Your Pipeline with Phil Pelucha appeared first on PowerTips Unscripted.

“The Six Habits are behaviors that we act out every day, minute to minute. These are the habits that define our relationship with ourselves, and our relationship with the world around us.” Laura DiBenedetto Best Selling Author As you have likely heard us say, Remodelers Advantage is dedicated to helping remodeling business owners become more successful, while creating an environment that allows them to lead a more balanced and satisfying life.Victoria and Mark welcome best-selling author, Laura DiBenedetto, to the show to share the truths that reveal the pathway to the truest freedom a person can have.TEDx Speaker and author of The Six Habits, Laura teaches us how to create the life of our dreams without sacrificing what we love. As Founder and CEO of Vision Advertising, she has helped hundreds of companies build and grow profitable enterprises. Laura lives on Maui with her husband.Victoria, Mark and Laura talk more about:How entrepreneurs can find the time to nurture, heal and grow themselvesThe kinds of habits that determine our journey through lifeHow we can begin to master those habitsWhat actions you need to take to begin to change your lifeBuilding your business around yourself, not the other way aroundMentioned in this episode:Laura’s WebsiteThe Six Habits This Episode Sponsored by: Wellborn Cabinet Wellborn Cabinet is the featured sponsor for this episode of PowerTips Unscripted. Thank you, Wellborn Cabinet! The post Ep.117: The Six Habits That Can Change Your Life with Laura DiBenedetto appeared first on PowerTips Unscripted.

If you have more than one salesperson, then odds are you have a round-robin policy of lead assignment. But that could be doing your sales team and your marketing department a disservice.Susan Raisanen joins the show today to share how tracking and assigning leads, based on sales strengths, can make a difference in performance and in your bottom line.Susan is the President of Profit Finder Pro Software and works with business owners and managers to help them understand that tracking just a few simple numbers in sales and marketing can make the difference between a company being profitable… or not.Susan is also the Director of Sales & Marketing for TraVek Inc., an award-winning design-build remodeler in Scottsdale, AZ, and a long-term Roundtables member here at R/A!In this episode, Victoria, Mark and Susan talk more about:The difference between Marketing and Advertising and how it affects trackingHow much efficient marketing can add to the bottom lineWhat numbers should you be trackingOnce you get the numbers from tracking, what you do with themWhether or not you should cut your marketing during downtimesAnd more…Mentioned in this Episode:Susan’s Book: Track It To Crack It: The Ultimate Guide to Unlocking Your Company’s Full Profit PotentialSusan’s Phone #: (800) 972-6952 This Episode Sponsored by: Wellborn Cabinet We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet! The post Ep.116: Getting the Biggest Bang Out of Your Marketing with Susan Raisanen appeared first on PowerTips Unscripted.

As a business owner, you have undoubtedly read plenty of books and maybe even taken a course or two on sales and how to sell to homeowners. However, most have avoided or over-looked strengthening their public speaking skills.In this episode, Victoria and Mark explore the correlation between more persuasive public speaking skills contributing to a more effective sales approach when dealing with prospects and clients. Vic and Mark welcome Brenden Kumarasamy to the show to take a deeper dive on the art of public speaking.Brendan has trained hundreds of companies and individuals in the art of public speaking and is the host of MasterTalk; a YouTube channel focused on professional communication and presentation.Victoria, Mark and Brenden talk more about:How remodeling business owners can build better relationships with their clients.Communication strategies that they can use to sell more deals.Why building personas is so important when speaking with potential leads.Using pace to connect with your client. Two Courses Available to Strengthen Your Sales Team On August 10th our Becoming a Great Salesperson – a 6-week course kicks off with instructor, Craig Deimler, leading the way. Click Here for More Information + Registration >>R/A Roundtables and Remodelers University members have access to SalesEdge, an ongoing sales training course lead by Jeff Borovitz from Sandler Training. Click Here for More Information >> This Episode Sponsored by: Wellborn Cabinet We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet! The post Ep.115: Using Public Speaking Skills to Master Any Sales Pitch with Brenden Kumarasamy appeared first on PowerTips Unscripted.

Goals are critical to success in business—they focus attention and give your team a clear understanding of what you’re trying to achieve. But oftentimes, the goal is all we see. And looking at nothing but the end goal can overwhelm and lead to failure. Fortunately, the 1988 film Bull Durham holds the secret to achieving your business goals, no matter how large they may be. In this week’s episode, Mark and Victoria discuss the lessons learned from the film, as well as some practical ways you can implement the advice in your business. Introducing Our New Sponsor; Wellborn Cabinet We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet! The post Ep.114: What Bull Durham Teaches Us About Achieving Goals appeared first on PowerTips Unscripted.

The demand and absence of skilled labor is a huge challenge for remodelers across North America. We hear it from our Roundtables Members as well as from our associates, sponsors and Podcast guests.In this episode Victoria and Mark explore different ways to tackle the issue, and welcome Dan Hurst to the show to talk about how his firm effectively creates a culture and career path that provides opportunities for his staff to learn and develop new skills.Dan is the President / General Manager of Hurst Design Build Remodel in Westlake, OH and is actively involved in NARI as well as a Master Certified Remodeler and Certified Lead Carpenter.Dan, Victoria and Mark talk more about:Things you can do to create a culture and provide a path to grow your own skilled workforceWhy there is a need to develop your own staff vs. hiringCreating opportunities for your employees to learn and develop new skillsWhat a typical career path might look likeManaging and helping your staff achieve their career goalsThe fear of investing time and energy into developing someone, only to have them leave FREE Webinar: Building Your "A Team" Key Strategies on Finding, Hiring & Keeping the Right Talent for Your Remodeling Company.This one-hour FREE webinar, led by Doug Howard, is designed to provide insight and strategies for remodeling company owners and their leadership teams on how to hire more efficiently and effectively.July 28, 2020; 11:30am – 12:30pm ETClick Here for More Information + Free Registration >> The post Ep.113: Fighting the Labor Shortage with In-house Training with Dan Hurst appeared first on PowerTips Unscripted.

We are all so busy running our businesses that we often don’t realize that there are other potential revenue-generating investments that align with our present and future business needs.Chris Landis thinks you should consider helping businesses that lease their office space as an added revenue stream.In this episode, Victoria, Mark and Chris talk more about this innovative revenue source.Chris is a Principal owner of Landis Architects/Builders in Washington, DC and is a member of the AIA, with 28 years of experience in residential architecture. Landis Architects/Builders is one of the top Washington, DC renovation and remodeling firms and is co-owned by Chris and his brother, Ethan Landis.In this episode, Victoria, Mark and Chris cover:The benefits, opportunities and challenges of owning your own building.Offering space in your building to other business.What is involved in becoming a landlord.How these deals are structured financially and timelines involved.How you can pass this knowledge onto other business owners. The post Ep.112: Discovering New Revenue Streams With Chris Landis appeared first on PowerTips Unscripted.

We have covered the dangers of stress and anxiety for you and your business a few times; most recently on Episode 108, where we touch on ways to battle and reduce it, including mindful meditation.To explore this topic further, Victoria and Mark welcome Peter Feinmann, President of Feinmann, Inc, a design build company in Lexington, MA, just outside of Boston.From the company’s beginnings in Peter’s home in 1987, Feinmann has grown into a multi-million dollar, award-winning firm, with a staff of 20+. Peter is a nationally recognized writer and sought-after speaker in the design/build industry and is the recipient of numerous local and national awards, including the NARI Contractor of the Year Award and Remodeling Magazine’s Remodeler of the Year.In this episode, Peter talks about how to use mindful meditation to help manage anxiety and reactivity when dealing with clients and employees. Peter has been able to use meditation in order to be more effective by facilitating great attention and focus.Victoria, Mark and Peter cover:How to get started with meditation practiceHow meditation has impacted Peter’s leadership at his companyHas meditation has aided Peter and his company during the current COVID-19 crisisInformation about the Mindfulness Meditation Teacher Training ProgramDuring this episode, Peter mentions his Introduction to Mindfulness program; Click here for more information (PDF) about that program. The post Ep.111: Using Mindful Meditation to Deal with Clients and Employees with Peter Feinmann appeared first on PowerTips Unscripted.

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection.Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels can allow remodelers to present themselves as conduits for creating retreats from stress at home – filling their pipelines with homeowners who are hungry for a reprieve.Tanya Bamford is the Managing Director of R/A Marketing–a full-service agency providing creative, yet straight forward marketing solutions for remodeling companies across the United States.This episode will cover:What empathy marketing is.Practical ways to incorporate empathy into your marketing messages.How this is this different than leveraging “pain points.”The challenge of making an emotional connection with a strangers and how empathy marketing bridges that gap.How remodeling companies can begin to incorporate empathy into their marketing. We Would Love to Hear From You... If you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes, Spotify and Stitcher. The post Ep.110: Making powerful emotional connections using empathy-based marketing with Tanya Bamford appeared first on PowerTips Unscripted.

Email is the default communication tool in business, there’s no denying that. But there is good reason to expand beyond email for your internal team communication.Victoria and Mark welcome Jason Langkammerer to the show, as they discuss how taking that step can enhance your teamwork, reduce the “noise” of email, and strengthen your company culture.Jason Langkammerer is a licensed architect, general contractor and founder of AT6 Design Build  in San Francisco, CA.In this episode you’ll learn:The challenges email poses for internal communicationOther options for communicatingHow to transition your team to a new methodHow these platforms differ from emailHow it can improve your communication The post Ep.109: How Getting Off Email Can Dramatically Improve Your Internal Communication appeared first on PowerTips Unscripted.