PowerTips Unscripted

The U.S. home and remodeling market continues to be influenced by a variety of housing and lifestyle changes, brought about by the COVID-19 pandemic.  As this year comes to a close and we begin to prepare for 2022, we can learn and grow from these patterns.  Guest Abbe Will is here to share some pandemic-induced changes along with market fundamentals pointing towards strong growth in home improvement and repair spending in the near future as well as long term. Abbe Will is a Senior Research Associate and Associate Project Director of the Remodeling Futures Program at the Harvard Joint Center for Housing Studies. Abbe has over 15 years of experience conducting economic and demographic research of the U.S. home improvement and repair industry.  Victoria, Mark and Abbe talk more about: Opportunities and challenges in 2022 Market trends influenced by the pandemic Market fundamentals for the future of remodeling And more… Increase Sales Success With Our Masterclass:Becoming a Better Salesperson Industry veteran, Craig Deimler, leads this popular Masterclass sales course that meets for six weekly afternoon sessions; next class starts on January 17th! By participating in this course, you will improve your skills in: Finding the prospect’s real pain and providing them with the best solutions. Balancing the prospect’s needs with their budget. Setting real expectations at your first sales meeting. Handling prospect’s objections and reversing the negative. And so much more! [ Click Here for More Information + Registration ] The post Ep.169: Opportunities and Challenges for Residential Remodeling in 2022 with Abbe Will appeared first on PowerTips Unscripted.

Many people believe that innovation comes from a sudden “aha!” moment, but, that is rarely the case.  So, guest Ben Bensaou is here to share how to continuously embed innovation into your company using a systematic approach. Ben Bensaou is a professor and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation into their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at Wharton. Victoria, Mark and Ben talk more about: The types of companies that benefit most from this approach Who is responsible for innovation in a company Shifting from a supplier-side view to a customer-side view And more… Take Care of Your Team This Holiday! As you look for ways to express your appreciation to your team this holiday season, stop by our bookstore to find everything you need! The post Ep.168: How to Embed Innovation into Your Remodeling Company with Ben Bensaou appeared first on PowerTips Unscripted.

In a field filled with uncertainty, remodeling teams may find themselves asking an abundance of questions on a regular basis.  And, in many cases, there are questions that haven’t even come to mind yet! So, guest Michael Anschel is here to provide insight into topics that you may not have known you needed. Michael is the founder, owner, and principal designer for Otogawa-Anschel Design-Build, and has built a company that focuses on using an appropriate amount of space for living, and building sound structures that will last. His goal is to continue to offer unique custom design, build great structures, and promote the use of green building techniques both to the industry and the general public. Victoria, Mark and Michael talk more about: Some of the biggest challenges that remodelers face Approaching estimations, markups and profits Utilizing the proper mindset And more… The Easy-to-Execute System for Dominating Your Service Market The post Ep.167: Answers to Questions You Didn’t Know You Had with Michael Anschel appeared first on PowerTips Unscripted.

The labor shortage has been a frequent topic on this show, and this episode is going to join the ranks.  Guest Andrew Schmidt is here to talk about AMEK’s apprentice and internship program, and the importance of investing in future generations. Andrew and his twin brother started their business as roofing installers in 1996, and have grown into a leading design-build firm in Minneapolis and St Paul. They have vacillated over the years, from employing and training carpenters to using all subcontractors. Currently, AMEK operates a hybrid model of carpenters and subcontractors when the job dictates it. Victoria, Mark and Andrew talk more about: Hiring the right people The training and development process Creating an engaged culture And more… You’ve Built An Amazing Business… Now What? Are you personally ready for what should be the happiest day of your life? Click Here to complete the ValueBuilder PREScore Questionnaire and receive a detailed report as a measure of your personal readiness to exit your business: this includes a summary of unseen factors that could lead to regret. [Click Here to Take the PREScore Assessment] The post Ep.166: Why It’s Critical to Invest in The Next Generation with Andrew Schmidt appeared first on PowerTips Unscripted.

Are you looking for innovative tax strategies to reduce you or your clients’ tax burden?  Or, simply sick of paying more than you need to in taxes? Then tune into this episode to hear vital information that you won’t want to miss! Guest Shauna Wekherlien, CPA provides proven, legal, effective, and easy strategies that any audience member can implement to keep more of their hard earned money.   Shauna is the founder and business owner of Tax Goddess, a company ranked in the top 1% of all tax strategists in the USA. The team at Tax Goddess is committed to helping clients reduce their tax burden to the bare legal minimum with proven strategies that are guaranteed to save thousands off of tax bills each year. Victoria, Mark and Shauna talk more about: The difference between a CPA and a Tax Strategist The most commonly missed deductions The types of business owners that can benefit from a Strategic Tax Coaching Program And more… The post Ep.165: The Top 3 Deductions Your CPA Never Told You About with “The Tax Goddess” appeared first on PowerTips Unscripted.

The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy.  It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation.  Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so that you can use marketing to increase profit. Spencer is the CEO of Builder Funnel & the author of the book, The Remodeler Marketing Blueprint. Spencer began his marketing journey by helping his uncles’ remodeling division grow from $2M to $10M in 4 years & now helps remodeling companies create sustainable, repeatable marketing plans. Victoria, Mark and Spencer talk more about: Developing strategy The importance of tracking/measuring Taking the necessary steps for successful strategies And more… For the Marketing Pro on Your Holiday Gift List... The post Ep.164: Focusing on What Matters Most with Spencer Powell appeared first on PowerTips Unscripted.

As we begin to reflect on 2021, we are taking a look back at some of our more popular episodes.  Check out this episode and listen to the importance of executing a strong business strategy as you begin to make plans for 2022! A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy.  In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark. Brian Gottlieb is the founder and CEO of Tundraland Home Improvements, which serves all of Wisconsin. He started his business on a plastic folding table, with just $3,000 in cash. Today, Tundraland employs more than 220 people, and revenues  are in excess of $42 million.  He defines strategy as an integrated set of choices an organization makes to position against the competition, add value to their customers, and add value to the company. Brian’s “a-ha” moment came last summer, when he understood that when a community is at its full potential, we’re all in a better place; and when an organization is at its full potential, we’re all in a better place. He calls Tundraland a training organization — developing an employee to his or her full potential is a key point of the company’s  strategy. Brian describes the four ways to define your culture, and how to make it stronger, including: How building a strong culture is like building a ship How realizing potential depends on others Examples of the wrong strategies And more … Are You Getting Everything PowerTips Offers? As a PowerTips Unscripted listener, we hope you are enjoying this podcast, but are you subscribed to our PowerTips Content System? If not, you’re missing out on a TON of great information! That’s like eating just a tortilla chip and skipping the whole enchilada! Subscribe to PowerTips today and take advantage of 2 weekly podcasts, a library of blog posts, a video “vault” of amazing topics and more!Click here to subscribe! The post Ep.163: [Unscripted Back-Up] Strategy Isn’t Enough with Brian Gottlieb appeared first on PowerTips Unscripted.

There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage.  So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here to share how you can use digital marketing to find that talent. Danielle is the President of Builder Funnel, a digital marketing agency serving remodelers like you for over a decade. She’s here to share some of her top tips that worked for Builder Funnel as they grew alongside their clients and the industry over the past year and a half. Victoria, Mark and Danielle talk more about: Increasing brand awareness Building a culture and reputation The “always hiring” mentality And more… How Much Does a Bad Hire Cost Your Business? The Remodelers Advantage Hiring Edge Program helps you hire key team members more effectively using a unique combination of TriMetrix DNA Assessment Tools and experienced, hands-on business coaching. Our mission is to improve your hiring process and help you attract the talent your company needs and deserves. Click Here for More Information The post Ep.162: Digital Marketing Tactics for Hiring with Danielle Russell appeared first on PowerTips Unscripted.

Accurately estimating a project is critical to profit,  and one of the most challenging components of that estimate is labor.  Can you estimate labor simply and accurately? Are you spending too much time estimating labor for each job?  Guest Chad Vincent thinks so.  Tune into this episode to hear all about his new method towards becoming more effective in the estimation process. Chad is the CEO and owner of Renaissance Remodeling in Boise, Idaho. He began his remodeling and construction career at a young age working for his dad in the family business and has been expanding his presence, expertise, and success in the field ever since. Chad values staying ahead of the curve and accepting nothing but the best in an ever-changing industry. Victoria, Mark and Chad talk more about: Dealing with “slips” in estimating Educating designers on this process Cutting back on the time it takes to estimate And more… The post Ep.161: A Secret Shortcut to Estimating Labor with Chad Vincent appeared first on PowerTips Unscripted.

Our lives have been turned upside down due to the pandemic, especially in the construction industry.  Dealing with supply chain issues, a critical shortage of labor (especially craftsmen), and lingering concerns about COVID-19, many are stuck wondering how to get through it all. However, all of this has also helped provide perspective about moving forward.  So, how do we move forward?  Guest Bob Logan has some answers. With nearly 30 years as a development and corporate relations professional in a university setting, Bob Logan has seen it all.  He is the president of Find Your Path LLC and has helped with missions to Mars, coached football in Italy, and raised millions of dollars in philanthropy.  His experience as a motivational speaker and business consultant brings a new perspective to this episode that you do not want to miss. Victoria, Mark and Bob talk more about: Being able to accept  potential risk Dealing with change Facing failure And more… Don't Miss Bob Logan's Keynote Presentation at the Remodelers Summit The post Ep.160: Surviving Post-Pandemic: How Do You Find Balance in Your World? with Bob Logan appeared first on PowerTips Unscripted.