The WP Minute+

Kevin MacGillivray, CMO at Pressable and former Shopify marketing/product leader, shares his take on positioning and partnerships in the WordPress world. He discusses targeting specific use cases, agency-focused offerings, and how AI reshapes marketing while elevating human trust. Plans for 2026 include community building, co-marketing with agencies, events, and a clearer product narrative.

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and The WP Weekly’s Davinder Singh Kainth discuss the challenges and opportunities in plugin development, the importance of sponsorships, and insights from the annual WP Awards. They also explore the dynamics of plugin marketing, the significance of community engagement, and the future of WordPress, particularly in relation to AI advancements. Takeaways:Davinder encouraged Matt to start the first iteration of The WP Minute.Rebranding can be essential for clarity and marketability.Sponsorships are vital for sustaining WordPress projects.Marketing is crucial for plugin developers, not just development.AI is influencing plugin development positively.The WP Awards have evolved to ensure fair voting.Categories in awards can be contentious and require careful management.Community engagement is key to successful nominations.Transparency in voting is crucial for integrity.WordCamp events continue to grow internationally, even as they shrink in the US.We’ll see more AI integrations in WordPress.Important Links:The WP WeeklyThe WP Awards 2025Plugins DailyConnect with Davinder: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and Remkus de Vries discuss the WordPress ecosystem, including the recent State of the Word address, the roadmap to better site performance, AI integrations, and the challenges faced by their respective businesses. They also examine community engagement, the secrets behind their WordPress-related courses, and the need for collaboration. Remkus shares insights into his business, Scanfully, and the evolution of his courses, which aim to enhance WordPress performance and understanding. The discussion also explores the role education plays in building a healthy community. Takeaways:AI is becoming an integral part of WordPress development.Performance improvements in WordPress have been significant over recent versions.The integration of AI in WordPress needs careful consideration and guardrails.Scanfully is evolving to address content health and performance monitoring.Courses are being developed to fill gaps in WordPress education.Community engagement is crucial for the growth of WordPress.There is a need for a better understanding of the WordPress ecosystem among newcomers.Collaboration within the WordPress community can lead to better outcomes.Content creators should prioritize value over views in their work.Important Links:ScanfullyWithin WordPressConnect with Remkus: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack interviews Steve Burge, founder of Ramble Ventures. Steve shares his journey in open source and looks at the evolution of WordPress. They also explore the challenges and opportunities in the publishing space within WordPress, the integration of AI in development and customer support, and the future direction of PublishPress as a brand. The discussion highlights the significance of collaboration tools and the ongoing development of WordPress features, particularly in relation to the Gutenberg editor.  ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Eric Karkovack chats with Ian Svoboda, a senior software engineer and web developer specializing in WordPress. Ian shares his journey from being a novice in coding to a proficient developer. He discusses the evolution of WordPress development, the importance of learning from mistakes, and the role of AI in enhancing productivity. He also explores innovative business models for freelancers, emphasizing the value of providing business solutions over hourly billing. Ian also shares his aspirations for the future and his commitment to delivering quality work. Takeaways:Ian started his career in web development with no coding experience.He learned coding to understand the products he was selling.Ian aims to create a theme development course that reflects real-world scenarios.Sharing knowledge and experiences helps others avoid common mistakes.AI can assist in development but requires a solid understanding of the subject.Freelancers can benefit from subscription models over hourly billing.Providing business value is more important than tracking hours worked.A smaller, focused client list allows for better service and attention.Ian emphasizes the importance of client communication and expectations.Continuous learning and adaptation are key in the tech industry.Important Links:Ian Svoboda’s WebsiteLearn WP Theme DevConnect with Ian: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack is joined by Steve Deckert from WooCommerce about the new integration with Reddit. They discuss the importance of social media for merchants, the benefits of advertising on Reddit, and the ease of setting up the integration. Steve touts the value of reaching new customers through Reddit and AI’s potential to spur growth in advertising. The conversation also touches on future developments and the importance of user feedback in shaping the product. Takeaways:Social media platforms are crucial for discovery and purchasing.Reddit users are often not on other platforms.The WooCommerce Reddit integration is the result of a partnership between the platforms.Advertising on Reddit can reach new customer pools.Reddit is a trusted source for product recommendations.AI can optimize ad campaigns effectively.User feedback is essential for future improvements.WooCommerce has multiple advertising partnerships to explore.Important Links:Reddit for WooCommerceReddit for WooCommerce: Bringing high-intent shoppers to your storeConnect with Steve: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt is joined by Miriam Schwab, Head of WordPress at Elementor. They discuss the recent State of the Word event, the impact of AI on WordPress and web development, and the emerging trend of vibe coding. They also explore the opportunities and challenges presented by AI, the importance of accessibility in web design, and the future of Elementor’s products. Miriam emphasizes the importance of innovation and adaptability in the rapidly evolving tech landscape. Takeaways:The State of the Word event inspired discussions about the future of WordPress.AI presents both opportunities and challenges for the web development community.Elementor is committed to integrating AI into its products for enhanced user experience.Vibe coding democratizes web development, allowing non-developers to create applications.Accessibility is a key focus for Elementor’s tools and products.Guardrails are essential for ensuring safe AI interactions in web development.The future of AI in WordPress is promising, with potential for significant advancements.Community feedback is crucial for improving AI tools and products.Important Links:Visit Elementor’s WebsiteConnect with Miriam: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros hosts a panel discussion of WordPress predictions for 2026. Panelists Raquel Manriquez, Kurt Von Ahnen, and Eric Karkovack cover topics such as the restructuring of WordCamps, the rise of plugin suites, the impact of AI in hosting, and the future of community events. They also examine the implications of ongoing legal battles and share rapid-fire predictions, highlighting the evolving landscape of WordPress and its community. Takeaways:A restructuring of WordCamps might take hold in 2026.The community is seeing a push for more alternative WordPress events.AI will play a significant role in differentiating hosting companies.The rise of plugin suites may lead to agency dynamics changing.Legal battles may impact the direction of WordPress and its branding.The importance of community and user experience in WordPress is emphasized.AI could lead to a major shift in how users interact with WordPress.The panel expresses mixed feelings about the future of Facebook and OpenAI.The need for a cohesive community approach to WordPress is highlighted.Important Links:Connect with our panelists on LinkedIn:Matt | Raquel | Kurt | EricThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack speaks with freelance web designer Cami McNamara. Cami discusses her journey into web design, the importance of client relationships, and how to adapt to changes in the industry. She also shares insights from her newsletter, Web Designer Habits, and discusses effective business practices, self-care routines, and the significance of communication with clients. Cami emphasizes the value of personal connections in freelancing and offers practical tips for managing a web design business. Takeaways:Cami aims to be a hero for her clients.Her journey into web design began with a desire to create a website for sharing pictures of her child.She has maintained a strong client base even during downturns.Cami offers care plan services and manages over 200 websites.Fostering personal relationships with clients is key to retaining them.AI tools have positively impacted Cami’s business operations.Cami emphasizes the importance of small habits for productivity.Annual payment plans make bookkeeping more efficient for freelancers.Self-care practices like daily walks help manage stress.Offering free strategy sessions can lead to new projects.Important Links:WebCamiWeb Designer HabitsConnect with Cami: Bluesky | LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Brad Williams, co-founder of WebDev Studios and creator of popular plugins, dives into the intersection of AI and WordPress development. He reflects on nearly 18 years in the industry, discussing the evolution of web workflows and the significance of adapting to new technologies. Brad highlights how AI tools can enhance agency efficiency and address client needs, emphasizing accessibility automation and the use of AI as a collaborative assistant. His insights on navigating client expectations and continuous innovation illuminate the future of web development.