

Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Jan 18, 2022 • 42min
160) #ExponentialInsights: The Only Future for FIs: Truly Knowing Your Customers
Financial brands need to start taking millennials seriously because, pretty soon, they’ll be your biggest customers.
Those who don’t will be unprepared for the future and, ultimately, left in the past.
But, it’s a generation who has some pretty high expectations — and the research proves it.
Today, I’m discussing that research with the very people who conducted it, Jake Tyler, Niamh Cunningham, Shayli Lones, to learn what it says and, more importantly, how you should respond.
Join us as we discuss:
- Why truly knowing your customer is the key to any financial brand’s longevity
- Why trust is is the most valuable currency for your customers
- Why you should look not to other financial brands, but to the Amazons of the world for delivering remarkable customer experiences
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 17, 2022 • 38min
159) #NewStartsNow: What Financial Brands Still Get Wrong About Digital
If COVID was your wake-up call to the need for digital growth…Well, better late than never.
It was never a secret before the pandemic that the future is digital — so why are so many financial brands still so unprepared?
Today, I’m joined by Jeffery Kendall, Chairman & CEO at Nymbus, to discuss the various missteps financial brands make when it comes to digital growth — and how to avoid them.
I’m this episode, we discuss:
- COVID’s real impact on digital finance
- The great resignation and why we shouldn’t be so quick to return to “the way things were”
- Moving past the false Fintech vs. financial institutions debate
To hear this episode, and many more like it, you can subscribe to The Virtual CISO Podcast here.
If you don’t use Apple Podcasts, you can find all our episodes here.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 11, 2022 • 38min
158) #ExponentialInsights: What Community Means in the Digital Era
The pandemic proved that even the most reluctant among us can find community online when we have to.
But are these digital communities here to stay?
And how does that affect your financial brand?
You’ve got questions and today, I’m speaking with the man with the answers, Ben Pankonin, CEO / Co-Founder at Social Assurance.
Join us as we discuss:
- How communities have expanded globally, while becoming more localized
- The value of uniqueness and not always being “on-brand”
- How constraints fuel creativity
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 10, 2022 • 46min
157) #ExponentialInsights: Never Stop Learning - How Marketers Can Prove their Value
In today’s rapidly shifting financial landscape, there is one quality every marketer should cultivate…
Continuous learning.
Whether that’s learning the ins and outs of the business or becoming the customer expert, if you never stop learning, you never get left behind.
In today’s show, I’m speaking with a master of continuous learning, Douglas Burdett, Host of the Marketing Book Podcast, who may just be the most well-read marketer around.
Join us as we discuss:
- Why marketers need to never stop learning
- Why every marketer should become the customer expert
- How marketers can overcome negative stereotypes and demonstrate their value to the business
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 4, 2022 • 31min
156) #ExponentialInsights: Ignore the Gig Economy at Your Peril
The traditional bank has ignored the gig economy at its own peril.
When you walk into a branch as a soloprenuer, you have two options for an account: Commercial, or Consumer.
Today’s economy defies the binary — and financial brands should, too.
That insight comes from the ineffable Raj Bhaskar, Co-founder & CEO at Hurdlr, who joins the show to discuss how the gig economy is shaping the future of finance.
Join us as we discuss:
- Why banks need to stop neglecting the gig economy
- Why banks aren’t sufficiently scared by brands like Square or Stripe
- Why COVID should serve as a wake-up call for traditional financial brands
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jan 3, 2022 • 35min
155) #ExponentialInsights: Everyone Has a Money Story. It’s Time We Shared Them.
Everyone says they want to see more financial education…
But that will never happen unless we actually start talking openly about money.
Everyone has a financial story — it’s time we all told it.
That’s what drives Jelaire Grillo, Customer Relationship Manager at Prosperity Home Mortgage, to empower her customers to share
Join us as we discuss:
- Why we need to overcome the taboo of sharing our financial struggles
- How Jelaire’s money journey led to her passion for financial education
- Why financial brands need to stop treating customers like transactions
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Dec 28, 2021 • 32min
154) #ClarityCalls: How to Drag Financial Brand Leaders Out of the Past
How can we get financial brands and their leadership teams comfortable with actually opening accounts online?
It’s an important question that I’ll be answering in the latest Clarity Calls.
And joining me to discuss the answer is the man who asked the question — Eric Cook, Founder & Chief Mentor at The LinkedBanker.
In this episode:
- The mentality trapping financial brand leaders in the past
- The COVID wake up call
- The value of cataloging your concerns and addressing them directly
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Dec 27, 2021 • 40min
153) #NewStartsNow: Building Better Internal Teams w/ Financial Collaboration
Collaboration isn’t always the easiest thing to do in finance. Through the COVID-19 pandemic, however, we’ve seen enough epiphanies from institutions to know that something is changing.
And while internal teams may fear change, educating and empowering them will help to bring future success for your company.
We speak with two team members at Nymbus, Renee Newman, Industry Advisory Board Member, and John Janclaes, CUSO President, about collaborative efforts of businesses through the pandemic, how business leaders are adapting to the change, and strategies to bring your team on board.
We cover:
- Listening & collaboration’s impact on a positive employee experience
- What’s keeping financial leaders up at night both positively & negatively
- How purpose can act as a central theme for internal teams
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Dec 27, 2021 • 40min
153) #NewStartsNow: Building Better Internal Teams w/ Financial Collaboration
Collaboration isn’t always the easiest thing to do in finance. Through the COVID-19 pandemic, however, we’ve seen enough epiphanies from institutions to know that something is changing.
And while internal teams may fear change, educating and empowering them will help to bring future success for your company.
We speak with two team members at Nymbus, Renee Newman, Industry Advisory Board Member, and John Janclaes, CUSO President, about collaborative efforts of businesses through the pandemic, how business leaders are adapting to the change, and strategies to bring your team on board.
We cover:
- Listening & collaboration’s impact on a positive employee experience
- What’s keeping financial leaders up at night both positively & negatively
- How purpose can act as a central theme for internal teams
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Dec 21, 2021 • 36min
152) #ExponentialInsights: Humanize Banking by Humanizing Experience
Digital alone is not a panacea.
In fact, without the human element, digital growth is near-impossible.
And the only way to humanize your banking is by delivering better, more-human experiences.
Today, I’m joined by Katherine Regnier, CEO and President at Coconut Software, who is all-in on humanizing banking.
Join us as we discuss:
- How to deliver a more human experience for your customers
- The shifting expectations of today’s consumer
- The importance of offering your customers options in how they engage your financial brand
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.