

Banking on Digital Growth
James Robert Lay
If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

Aug 1, 2023 • 30min
320) Risk & Compliance: Transforming the Department of “No” Into “Tell Me More
Financial thought leaders have historically perceived Risk & Compliance as where ideas go to die.
But Michelle Prohaska, Chief Risk & Compliance Officer at Nymbus, transformed her colleagues’ view by responding to innovative queries with just five words…
“That’s interesting. Tell me more.”
In this episode of our Heart of Growth series, Michelle shares how her team is shedding its image of the “Department of No” and promoting change by embracing curiosity.
Join us as we discuss:
- If Risk and Compliance functions really do stifle innovation (3:33)
- Why financial leaders should be investing in new communities (12:29)
- How A.I. might transform the Risk and Compliance game (18:12)
Check out these resources we mentioned during the podcast:
- compliance@nymbus.com
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 31, 2023 • 18min
319) Master Your Mindset: The Key to Powering Your Digital Growth Engine
Someone who heard one of my keynote speeches recently asked me, “How exactly can my bank move forward to build what you call a digital growth engine?”
What if I told you the answer to that question won’t be found in a large language model or other AI tool? The answer is actually a lot closer than you think, and it starts with mastering the “tech” sitting between your ears.
In this episode of our Inside Digital Growth series, we dive into the power of transforming mindset to help fuel your digital growth engine into the future.
Join us as we discuss:
- A cautionary tale on being stuck in the present moment (4:17)
- How a streaming service became a model for transformation (7:33)
- The GRO model and how it can get you to where you want to go (13:22)
Check out these resources we mentioned during the podcast:
- Text your questions to James Robert at (832) 549-5792
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 25, 2023 • 21min
318) Marketing Technology Landscape 2023: Maximize Your Tech With a Strategic Framework
With so much exciting new technology at our fingertips, how can financial leaders possibly choose the right ones for their brands?
It starts with building a strategic framework — a roadmap — that can guide their teams together in identifying the customer’s needs. Once we’ve come together to determine why we need technology, then we can begin the adoption journey and move forward into the age of AI with confidence.
In this episode of our Practical Perspective series, we unpack 2023’s Marketing Technology Landscape report to help gain perspective on a technology strategy framework for financial services.
Join us as we discuss:
- Marketing technologies’ impact on internal teams (4:05)
- The four gears of the digital growth engine (12:02)
- Why financial leaders need a tech strategy framework (16:05)
Check out these resources we mentioned during the podcast:
- Marketing Technology Landscape 2023
- Chief MarTec
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 24, 2023 • 30min
317) Exploring Growth Opportunities in Small Business and Community Bank Collaboration
Small business owners are frustrated. These courageous entrepreneurs contribute to nearly half of our economy, but large lenders have all but disregarded the needs of these niche consumers.
That’s why John Janclaes, President of Nymbus CUSO, says it’s time for credit unions to step up and partner with SMB owners to help them get their jobs done.
In this episode of our Heart of Growth series, John brings the passion as the former contractor explains how community financial brands can guide entrepreneurs on a pathway to care.
Join us as we discuss:
- Growth opportunities for SMB and credit union partnerships (5:36)
- Why community financial brands need to lean into the gig economy (13:53)
- How entrepreneurs can know which lending partner is right for them (23:32)
Check out these resources we mentioned during the podcast:
- Time, Talent, Energy by Michael Mankins and Eric Garton
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 18, 2023 • 21min
316) Building a Revenue-Generating Website For Your Financial Brand
Does your financial brand have a website that sells, or is it nothing more than a glorified online brochure?
Are you building it based on internal requirements, or are you viewing it through the lens of your customers and their buying journey?
Many financial brands are still not investing in their websites and to improve their digital experiences, which are missed opportunities to turn your platform into a revenue-generating machine.
It all starts with the mindset and perspective of everyone within the organization, and the ability to see the potential to build a real digital growth engine.
Join us as we discuss:
- Digital retail experience successes and failures of retail giants [01:57]
- The underlying lessons for financial brands [08:07]
- The risks of self-diagnosing your website [09:07]
- Why financial brands are still underfunding their website investments [13:09]
- How to build a website that sells for your financial brand [18:02]
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 17, 2023 • 50min
315) Faith versus Fear: Overcoming Fear to Grow Personally and Professionally
Financial brand leaders are constantly confronted with complexities and uncertainties.
How can we overcome our fears and use them instead as fuel for potential future growth?
It all starts with having the right mindset and the belief that the future will be better.
We sit down with Audrey Cannata - Operations Lead at Digital Growth Institute, to explore how fear limits our potential growth and why it’s so important for us to master our own mindsets.
Drawing reference from Napoleon Hill’s book “Outwitting the Devil”, we talk about the different types of fears that financial brand leaders have and how they can successfully overcome them.
Join us as we discuss:
- What would happen if you let your childhood fears control you [11:42]
- Building a foundation of faith and belief in yourself [19:45]
- The importance of mastering our mindsets [30:21]
- How to overcome your fears [40:48]
Check out these resources we mentioned during the podcast:
- Audrey Cannata
- Digital Growth Institute
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 11, 2023 • 24min
314) You’re Not Selling Financial Products, You’re Selling Shortcuts
Financial brands no longer have the luxury of controlling the buyer journey.
Oftentimes a customer’s decision has already been made by the time they reach out to your financial institution.
What if you could influence that buying journey even if the customer didn’t realize it.
With today’s consumer wanting shortcuts and support from their financial brand, the process to help your financial brand control that narrative is far simpler than you think.
Join us as we discuss:
- How content fuels your bank’s digital growth engine [4:16]
- Mapping your buyer’s journey so you are a guide, not a seller [8:07]
- How ratings, especially from 3rd parties, can help you take control of the buyer journey and increase your credibility [14:49]
- Making value added your number one priority like Amazon [17:31]
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 10, 2023 • 29min
313) Collaborative Banking: Fintech & Financial Institutions Finding Common Ground
Collaborative banking. Why do we need it? And what does it look like today?
Where once Fintech and Financial Institutions were at odds, it’s becoming increasingly apparent — collaboration is a necessity to achieve the results we are all looking for.
We sit down with Landon Glenn, CEO and founder of Asa Technologies, and explore the ways they are revolutionizing the digital landscape for both sides.
Technology is at the forefront of transformation. How do we use it to unlock exponential growth and success not just for our organization, but for our end users as well?
Join us as we discuss:
- What collaborative banking is & what the future looks like [6:44]
- How working together can provide true success [14:14]
- What transformations are happening in the industry now [19:48]
Check out these resources we mentioned during the podcast:
- Landon Glenn
- Asa Technologies
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 4, 2023 • 25min
312) The Paradox of Choice: Too Many Options Leads to Lower Conversions
Sitting down for dinner at “The Cheesecake Factory” can be a daunting task, especially when the server brings the menus to the table.
With over 250 individual options that diners can choose from, these colossal menus could please every palate, but in reality, it often has the diner scratching their head on what they should order.
Today, we explore the Paradox of Choice — what happens when you overwhelm your financial consumer with options.
Money is one of today’s greatest stressors that we don’t talk about enough, and putting more stress on your customer is a recipe for an underperforming financial brand.
Join us as we breakdown:
- How simplifying your “Cheesecake Factory” menu of financial offerings pays off [5:37]
- Why breaking the taboo on money in our society is healthy [11:04]
- The three types of cognitive load your customer experiences [16:21]
- How an overly complex website is costing you millions every year [18:56]
Check out these resources we mentioned during the podcast:
- Stash.com
- Forbes
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.

Jul 3, 2023 • 30min
311) Change: How It Looks, How It Feels, and How to Navigate It
Change and transformation. It’s a part of business and life no one is exempt from.
It’s the reason we sat down for this episode with Todd Weiden, founder of Saltee Co.
Sometimes in leadership, it's easy for us to get focused on the goals and outcomes and less so on the experience for our teams and even our end users.
There is a solution though.
It comes from a place of honesty and a willingness to grow and learn together.
A place of perspective and reflection.
And if you can reach it, change not only becomes exciting it is welcomed.
What better way to face a world that changes at a rate we’ve never known?
Join us as we breakdown:
- The challenge in “something different” and how to get people to adopt [21:45]
- How navigating change can ultimately be what separates you from the crowd [25:07]
- The emotions in transformation, the challenges, the wins [32:54]
- And how the awkward can inevitably lead to the awesome [39:22]
Check out these resources we mentioned during the podcast:
- Todd Weiden
- Saltee Co
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Hosted by Ausha. See ausha.co/privacy-policy for more information.