The Visual Lounge

Transitions are one the most important effects to know how to use. They let you seamlessly move from one video clip or image to another and bring annotations and other graphics on or off the screen. But when used poorly, they can absolutely destroy your video. In this episode, Matt Pierce, Andy Owen, and Justin Simon go over how to effectively use transitions so help, and don't hurt, your videos.Do you want more tips on creating videos? You can easily watch and search past episodes here. You can also find us on Apple Podcasts or Spotify.

Want to learn how to master YouTube?Creating video and pushing it out into the world can be a massive challenge – especially if you’re an educator who needs to create engaging and informative videos.Valerie Pennington of The Penguin Prof YouTube channel joins this episode of The Visual Lounge to share her tips and tricks for mastering YouTube. She explains the lessons she’s learned to overcome common challenges that educators face with video.Besides being a YouTube whizz, Valerie is a Professor of Biology at Southwestern College and a Teaching with Technology Coordinator. She began creating videos for her students to teach them about biology, anatomy, and chemistry. Eventually, she decided to make her videos public, and today her YouTube channel has amassed over 100,000 subscribers!Learning points from the episode include:Why video is often missing humanity and connectionWhat the biggest challenge people face with video is Why it’s essential to practice as much as possibleThe importance of audio and vocal exercisesValerie’s three phases of creating videoThe benefits of scripted vs. non-scripted videosImportant links and mentions:The Penguin Prof ChannelThe Penguin Prof websiteLearn more about the TechSmith Academy.To read the blog post on the topic or watch the video, click here.

Trying to add music to a video can be more challenging than you think. And while the right music enhances the experience for your viewers, while the wrong music can send the wrong message entirely.In part 2 of a 2-part episode on music, Matt Pierce, Andy Owen, and Justin Simon talk about how you can effective use music in your videos to make it strength rather than a weakness.Want to learn exactly HOW to add music to your video? Here's a full step-by-step breakdown: https://www.techsmith.com/blog/add-music-video/ Do you want more tips on creating videos? You can easily watch and search past episodes here. You can also find us on Apple Podcasts or Spotify.

The latest Camtasia release is now available, but which of its new features will help you create better videos?In this episode of The Visual Lounge, Matt Pierce guides you through his favorite new features from Camtasia 2021. He guides you through how to use them and gives his expert advice on how to add that extra spice to your videos.Matt is also joined by TechSmith Trainer, Jason Valade, who shares his top Camtasia tips and more about putting the new features into practice.Learning points from the episode include:What proxy video is and why it’s perfect for big video filesHow to make the most out of the extensive transitions libraryWhy audio emphasize is the revolutionary new way to add music to your videosHow to use media mats for more engaging videosHow to color your video like a proImportant links and mentions:Tutorials and trainingTechSmith webinarsCamtasiaAudiateLearn more about the TechSmith Academy.To read the blog post on the topic or watch the video, click here.If you have questions or feedback about anything in this episode, let us know! Email them to us at: thevisuallounge@techsmith.com

Background music can add more interest to your videos, and make them even more engaging and entertaining.But where can you find music? And how do you pick the right music for your video?In part 1 of a 2-part episode on music, Matt Pierce, Andy Owen, and Justin Simon go over the best ways to find and choose music for your videos.Want to learn exactly HOW to add music to your video? Here's a full step-by-step breakdown: https://www.techsmith.com/blog/add-music-video/ Do you want more tips on creating videos? You can easily watch and search past episodes here. You can also find us on Apple Podcasts or Spotify.

Are you ready to harness the power of video for your business? Video content can be a huge driver of revenue, but many people don’t know where to start. Or they start and get stuck on how to make their videos more impactful and valuable. Owen "Video," YouTube Channel Producer of Owen Video, joins this episode of The Visual Lounge to share his tips on creating video content to boost your business revenue. Owen shares insights from his popular YouTube channel and training program, The Video Marketing School. He teaches business owners and entrepreneurs the secrets to starting a YouTube channel and growing it into your biggest source of revenue.Learning points from the episode include:How to follow the four-step Video Pro System to create video contentHow to structure your content with the G.R.E.A.T formulaWhy you should split your content into silosWhat you can learn from competition on YouTubeThe real way YouTubers make their moneyImportant links and mentions:The Video Marketing SchoolOwen VideoThe Business of Video PodcastThe Make YouTube Easy ProgramLearn more about the TechSmith Academy.To read the blog post on the topic or watch the video, click here.

There's just so much video content on the internet, how do you find the unique ones? How do you find something that no one else is doing?In this episode, Matt Pierce, Andy Owen, and Justin Simon break down the top ways to find great video ideas.Do you want more tips on creating videos? You can easily watch and search past episodes here. You can also find us on Apple Podcasts or Spotify.

You may not be creating videos for the same reasons as the top YouTube creators, but they know what makes a good video.Many of the same principles that make their content so successful apply to your videos too – no matter whether you’re creating training, customer education, instructional design, or any other type of video.If you want to get more comfortable on camera, streamline your video creation process, or generally improve the look and feel of your videos, look no further than this episode of The Visual Lounge.Tune in to hear host Matt Pierce share the video lessons you need to know from YouTube creators, including Sean Cannell, Nick Nimmin, Amy Landino, Tim Schmoyer, Owen Hemsath, and Andrew Kan.Learning points from the episode include:How to "punch perfectionism in the face"Why a streamlined video creation process is keyHow to create videos more consistentlyWhy it's important to understand your audience's expectationsHow to overcome on-camera anxietyImportant links and mentions:Full YouTube creator interviewsThe Visual Lounge with Tim Schmoyer: Why You Need to Humanize Your VideosQuestions or feedback: thevisuallounge@techsmith.com Learn more about the TechSmith Academy.If you want to see the slides and video clips of each interview, watch this episode of The Visual Lounge (or read the blog post) here.

Ever wonder why Hollywood movies are so successful? Or why a commercial can go viral?The answer is story.In this episode, Matt Pierce, Andy Owen, and Justin Simon talk through how to tell stories that capture attention -- including some ideas they use every single day.Do you want more tips on creating videos? You can easily watch and search past episodes here. You can also find us on Apple Podcasts or Spotify.

Are you educating your customers effectively?Video tutorials, blogs, and technical documentation are just some of the different ways you can provide users of your product with the help they need to be successful. But truly empowering your customers goes beyond the material you provide.Joining Matt Pierce in this episode of The Visual Lounge is TechSmith’s Customer Education Manager, Doug Brunner. Listen in as Doug shares his thoughts on creating customer education content that powerfully impacts your customers – and, therefore, your business.Learning points from the episode include:The purpose of customer education contentHow TechSmith designs educational user experiencesWhy it’s vital to understand your customers’ learning behaviorsDoug’s thoughts on gated vs. ungated customer education contentThe 3 ways TechSmith measures retention trendsWhy tutorial videos are beneficial to businessesHow to make your tutorial videos more accessible onlineImportant links and mentions:TechSmith tutorials and trainingHow to Measure Video Engagement (+ Get Actionable Data)thevisuallounge@techsmith.comLearn more about the TechSmith Academy.To read the blog post on the topic or watch the video, click here.