MarTech Podcast ™ // Marketing + Technology = Business Growth

Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. While marketing technology has evolved drastically, there’s still a need for people to monitor the data that technology gives you. Leveraging the power of technology alongside hiring virtual assistants can help you scale quickly but these individuals still need to be trained on your tools and processes in order to be successful. Today, Tricia discusses integrating virtual assistance into marketing technology. Show NotesConnect With: Tricia Sciortino: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. If you’re looking to scale your marketing activities there are a few steps you need to take to make that dream a reality. The first step is to recognize that you are likely doing tasks that can be outsourced to allow you to focus on activities to increase your profit margin. Today, Tricia discusses why you need virtual assistants for your marketing efforts. Show NotesConnect With: Tricia Sciortino: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and marketing alignment. Show NotesConnect With: Brandon Redlinger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth. Show NotesConnect With: Brandon Redlinger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engagement. Show NotesConnect With: Dr. Nick Hobson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behind the scenes before a customer decides whether or not to patronize your business. What is it that informs your consumer behavior? Today, Ben talks with Dr. Nick about what attitudes drive your consumer behavior. Show NotesConnect With: Dr. Nick Hobson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Just five years ago, many sales were being made through the DMs on social media. However, the landscape has drastically changed, and making sales through social media requires a less aggressive approach and more of the brand’s personality to make a connection with consumers. Today, Hanna discusses feminine social media posts that inspire sales. Show NotesConnect With: Hanna Hermanson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. When a client is struggling to convert customers after engaging in a plethora of marketing activities, it often boils down to their marketing being out of alignment with their personality. To be effective, it’s incredibly important to look inward and determine how you are most magnetic, then align those strengths to your marketing strategies. Today, Hanna discusses the four steps to set up a feminine funnel. Show NotesConnect With: Hanna Hermanson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Marketing and sales are constantly evolving in connection with consumer behaviors and trends. Today’s consumer no longer wants to just be sold something, they want to do their own research and make the choice to opt in or out on their own terms. Today, Hanna discusses the new marketing era and why it's feminine. Show NotesConnect With: Hanna Hermanson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected it? Matt and Ben discuss in detail the relative increase in malvertising since the online traffic surge that came with the pandemic. Matt discloses how Clean.io prevents malvertising in real time. Show NotesConnect With: Matt Gillis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.