MarTech Podcast ™ // Marketing + Technology = Business Growth

Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. The B2C marketing cycle is all about getting referrals and B2B marketers are jumping that train. As a result, we’ve seen a major shift towards B2B marketers using interactive demos and product-led content so that people can buy the way that they want to buy. Today, Natalie discusses shifting your customer's journey to being buyer-first. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natalie Marcotullio, Head of Growth at Navattic, talks about product-led go-to-market and why you should care about it. More and more prospects are doing research independently before entering the buying journey. As a result, marketers have been offering more interactive demos on their websites in an effort to showcase their software’s experience to prospects without having to set up a free trial or talk to a sales rep. Today, Natalie discusses how to go product-led in seven days. Show NotesConnect With: Natalie Marcotullio: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. When you’re trying to evaluate what’s going on with your business, it’s easy to lose track of your goals in the midst of all the KPIs and metrics. However, the six I’s for sustainable growth provide a framework to effectively evaluate where your business is at and help your business grow sustainably. Today, Troy discusses the six I’s for sustainable growth. Show NotesConnect With: Troy Sandidge: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. For every business that wants to scale, there are four currencies in its arsenal. However, many startups, entrepreneurs, and enterprise-level organizations fail to achieve business objectives simply because they're not maximizing the four currencies that they have. Today, Troy discusses the four currencies businesses need to scale. Show NotesConnect With: Troy Sandidge: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Troy Sandidge, Founder of Strategy Hackers, talks about the difference between growth and scaling. While growth and scaling are terms used interchangeably, there are quite a few differences between the two and they should be approached accordingly. Furthermore, before scalability can be achieved, sustainable growth must not only be present, it also has to be maintained. Today, Troy discusses the difference between growth and scaling. Show NotesConnect With: Troy Sandidge: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Daheb, CMO of cloud-based digital experience platform, On24 comes back to talk with Ben about building relationships with your marketing efforts. The pandemic has affected us all in some way or another. But marketing seems to have moved permanently online because of this. Today, Ben and Steve talk about the hybrid future of marketing. Show NotesConnect With:Steve Daheb: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Steve Daheb, the CMO of cloud-based digital experience platform, On24. Especially in today’s nearly completely virtual marketplace, relationships are what build your business. So how can you build relationships with your marketing efforts? Today, Ben and Steve discuss digital versus personal experiences in 2021. Show NotesConnect With:Steve Daheb: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. When a creator provides a product or a service that you can find value in and improve your life’s quality, it’s only natural to support them financially. However, support for creators can take on multiple forms as be as simple as sharing their content with others to expand their audience. Today, Sean discusses supporting creators through your wallet. Show NotesConnect With: Sean Kim: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. The content creator economy has grown exponentially over the last few years and those excelling within this marketplace have managed to build successful brands that stand out. What most of these creators have in common is that they listen to their customers and incorporate that feedback into their products. Today, Sean discusses the creator economy brand and product strategies. Show NotesConnect With: Sean Kim: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sean Kim, President and Chief Product Officer at Kajabi, talks about ways you can expand your commerce footprint and understand the creator economy. As people get more comfortable with making digital purchases, the opportunities are expanding for digital creators. Now, platforms like Kajabi are making it easier for creators to monetize their expertise and knowledge and translate their physical businesses to digital ones. Today, Sean discusses growing your eCommerce footprint. Show NotesConnect With: Sean Kim: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.