MarTech Podcast ™ // Marketing + Technology = Business Growth

Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more than just awareness? Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingToday, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. As we continue to make our way out of the pandemic, many changes are taking place and these changes are well presented in marketing. Martech spending in the US has slowed down as more consumers return to in-store shopping which led to Shopify having to lay off many of its employees. Today, Juan discusses this month's top three martech news stories. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to grow their businesses together. Today, Juan discusses why Ben decided to give him the MarTech Podcast’s newsletter. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing can be a great way to improve your sales when you’ve hit a certain threshold of monthly revenue and you've optimized all your other marketing channels. But, the biggest decision companies have to make is whether they’ll manage their own affiliate programs or outsource them to an agency or consultant. Today, Dustin discusses whether you should run your own affiliate program. Show NotesConnect With: Dustin Howes: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing has come a long way from its earlier days of dodgy tactics to become a channel that is one of the favorites of many companies today. However, the mistake a lot of companies make is expecting the program to maintain itself and grow without dedicating someone to the task. Today, Dustin discusses the pillars of affiliate marketing. Show NotesConnect With: Dustin Howes: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 2nd part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia. Yesterday, Chris and I talked about leveraging video to build brand trust and authority In today's post COVID world. Today, we're gonna do a case study talking about implementing video campaigns in a remote work situation. Show NotesConnect With: Chris Meador: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia, which is a video marketing firm that specializes in helping SMBs build brand trust and authenticity, particularly in the remote hybrid world. He's also the brains behind the newly launched show business video series and certification which helps marketers understand how to craft a video strategy and create brand connections. Today, Chris and I are going to talk about leveraging video to build brand trust and authority. Show NotesConnect With: Chris Meador: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Even before the pandemic, brands that were in extended periods of hyper-growth got into trouble due to overhiring. This led to many brands having to lay off people and to many employees resigning as their workloads increased and the workforce decreased in size. Today, Neil talks about The Great Resignation and where companies got it wrong. Show NotesConnect With:Neil Heckman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.