Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast advertising can drive significant volume to your website. However, rather than just getting your ads on podcasts with massive audiences, you must do your due diligence to ensure that you’re investing in podcasts that resonate with your target audience. Today, Todd discusses podcast advertising best practices. Show Notes
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